Email Marketing For Crypto Projects
Email Marketing For Crypto Projects
Email marketing for Crypto Projects has remained a bedrock for several businesses in the last decade. Companies use emails to send personalized content to their subscribers, give updates on how the business is faring, and get commitments that lead to action. Email is the third most influential source of information for B2B audiences, per data from email list. Email Marketing For Crypto Projects are turning their attention to this communication medium as email marketing is becoming a primary means to nurture leads and engage customers is becoming a primary means to nurture leads and engage customers However, several regulatory actions have beset the crypto space, with a few world governments taking particular interest in ostracizing all crypto-related activities. One of such is Asian giant China, which unanimously banned cryptocurrencies and crypto mining in its regions. Tech giants like Google, Facebook, and even video sharing platform YouTube have introduced new policies restricting crypto ads on their platforms. Email Marketing For Crypto Projects has enjoyed remarkable adoption globally, with crypto bellwether Bitcoin becoming a legal tender in El Salvador. Other key sub-sectors like decentralized finance (DeFi), non-fungible tokens (NFTs), and rising star play-to-earn (P2E) ecosystems have boomed, making it one of the fastest-growing ecosystems.
The growing interest in crypto makes email marketing an effective channel to publicize your crypto project despite regulatory hurdles. Combining Email Marketing For Crypto Projects with other marketing channels will turbo-charge your crypto project and give you the needed leverage to scale even faster. We provide a few successful tips you can use to achieve your end-of-the-year target.
Collect Email Marketing For Crypto Projects Addresses Of Potential Clients/Players The first step will be to get the email addresses of those interested in your crypto project, which is quite easy to accomplish. Attach a subscription form to your landing page and state clearly what a potential subscriber will benefit from signing up for your content. This information can include a potential timeline or roadmap on how the crypto project is faring and other useful information. This way, you can build a more sustainable relationship with your subscribers and even convert them to your loudest cheerleaders. Email Marketing For Crypto Project Segment Your Subscriber List The next area of focus is to categorize your subscribers into different lists. To help with this task, ensure you provide on the subscription form an option for your subscribers to choose the preferred language they want to receive your emails.
Another method would be to create a multilingual landing page that offers a language-specific signup form for each subscriber. When this information gets to you, curate every subscriber according to their language preference. This approach will help you pitch your crypto project in a language your subscriber understands. Email Marketing For Crypto Projects information Getting their email addresses is one battle won. However, you still have to give them regular updates about how your crypto project is faring. This stage is no time to leave your subscribers assuming what is going on with the project. Provide monthly, quarterly, or even bi-weekly updates and likely changes on the company’s mission and vision. If there is a need to revisit the whitepaper, make sure your community of loyal subscribers are informed. Inform them through email if you feel the company should head in a new direction so they don’t get sidelined. This way, your subscribers will be carried along as the Email Marketing For Crypto Projects unfolds.
2-Way Bulk SMS
2-Way Bulk SMS
2-Way Bulk SMS lets you send and receive messages to and from hundreds of people at once through a web-based platform that uses API. Your customers can reach you by sending simple keywords via a short code or long code. In response, you get to reply to these messages through your computer or phone application that uses the system. In terms of using bulk SMS for business, the capability of communicating to clients or potential customers in bulk is quite an efficient way of reaching your target especially when you have limited resources or manpower to carry out your promotional strategies. The added convenience of receiving replies directly (and instantly) from your recipients, increases the possibility of quick sales, repeat business or increased conversion.
Why Should You Use 2 Way Bulk SMS
2-Way Bulk SMS provides a quick solution to customer concerns. With a single keyword, you get to know what they need and promptly give them a suitable response. You are also highlighting convenience and practicality on the part of your end-users. In the past, people had to contact businesses through phone calls or snail mail and both methods were too time consuming and counterproductive to queries and concerns that needed immediate attention.
The possibilities are endless when you begin to maximize the advantages of two way communication in honing B2C relations and expanding the influence of your business. Here are some of the biggest benefits that you can possibly gain from 2-Way bulk sms: 1. 97% Read Rate 2. Practical and Budget-friendly 3. Convenient and foolproof 4. Enhanced Communication with Customers 5. Fast and Hassle-freeresses. IP addresses filter . Sending messages will be possible only from the whitelisted IP addresses (attempts at sending messages from other IPs will result in the following response: ERROR:105). IP addresses should be separated by semicolons
There are several companies that provide 2 Way Bulk SMS applications for you to read, reply, and even monitor the messages you send and receive. Some interfaces are also available for both web and smartphone. You don’t need rocket science or additional software to operate it or deliver your message, in the same way that text messaging is an activity that is already a staple in your customers’ daily routine. Simple, quick, and easy. Out of all the constantly changing advertising trends, SMS is something that has been quite constant and flexible throughout. It is a simple and immediate exchange of messages. By using 2-Way Bulk SMS, you can send a message to a hundred customers within minutes. You can upsell more products and even convert more leads without having to stress out your marketing and support representatives.
Regardless of size, every business could use a helping hand from their customers. Since 2-Way Bulk SMS lets recipients reply directly to businesses, it effectively bridges gaps between the two. The more customers get the chance to interact with brands they support, the more likely they are to willingly participate in future promotions and efforts to sustain the business.
Conclusion
Quite frankly, there are several more advantages of 2-Way Bulk SMS marketing awaiting to be discovered. The key is to have a clear vision of how you want to grow your business so you can incorporate 2-way bulk SMS accordingly for your company’s objectives and customers’ demands. Once you decide to promote your business and reach out to customers using text messaging, be sure to the New Media Services team a message. Our very own LOOP (Live Online Operator Platform) platforms have helped countless companies carry out accessible communication channels, including bulk sms service for business, for long-term growth and stability.
SMS API: A Quick Start Guide
SMS API: A Quick Start Guide
SMS API: A Quick Start Guide, it's simpler than ever to start sending text messages to your consumers. Rapidly integrate our SMS API: A Quick Start Guide into your applications and start sending messages to customers right away. Reach your customers whenever you want, wherever they are, in multiple markets across the world. Our intuitive, low code SMS API: A Quick Start Guide integration is all you need to start sending messages to customers today. When you have questions, our SMS API: A Quick Start Guide developer hub has detailed examples and tutorials to help you get started and answer your questions. Let’s dig into the usms-gh SMS API: A Quick Start Guide with a few examples and code samples. First, the basics of SMS API.
SMS API standards are simple
The usms-gh SMS API: A Quick Start Guide handles different mobile network operators (MNOs) and country-specific requirements so you only have to worry about writing code. Here is the most basic example of sending a message through the API
Sending Social Invites and App Links
The SMS API: A Quick Start Guide allows you to integrate Social Invites and app sharing. The sample below would send the link and also allow you track the link through the usms-gh Portal. Social Invites are powerful and easy ways to drive app downloads and user engagement. Fully-Featured Messages The fully featured text messaging options built into the SMS API: A Quick Start Guide let you specify additional parameters that will make your campaigns more compelling—and easier to track for reporting and analysis.
Flash SMS
We recommend OAuth 2.0 authentication. To use OAuth, please generate a new token with selected scopes in the OAuth Tokens section of the Customer Portal. Authorization header will be necessary in request to our Bulk SMS API. If your environment doesn't support headers modification, please add the access_token parameter with its value to request. Please note that this is not a recommended authorization alternative and it has an adverse effect on security..
Basic Reporting
A bank detects possible fraud. An airline makes a last-minute gate change. When your customers need to see urgent messages, Flash SMS messages skip their mobile inbox and appear right on your customer’s home screen. Just one additional line of code enables Flash SMS messages in your application through the SMS API. Every message you send generates a response code, which will be delivered to you through the SMS API: A Quick Start Guide. 200 OK means the message went through, if something went wrong, the SMS API will let you know. The response code tells you what the problem was and our documentation and developer resources will help you determine the cause and how to fix the problem. Now that you’ve got the basics of using the usms-gh SMS API: A Quick Start Guide, you can use it to generate, track, and optimize international text message campaigns quickly and easily. When you’re ready for your app to do more, the SMS API: A Quick Start Guide can handle Number Lookup, two-factor authentication, and messaging across additional platforms (email, voice, and chat/OTT). All of these advanced functions are available using the same SMS API: A Quick Start Guide, and can reuse much of the same code you developed for your initial campaigns. Start connecting your apps to SMS with the usms-gh SMS API: A Quick Start Guide and help your company reach billions of people around the world.
Best Cold Email Software
Best Cold Email Software
You decided to take your sales to the next level. You’re on the lookout for Best cold email software tool that will fit into your needs perfectly and speed up your sales cycle. The thing is, though, that there’s a big choice of Best cold email software out there, and sometimes it’s not easy to find the one that’s right for you. I’ve made things a little easier for you and prepared a list of Best cold email software tools to help you make up your mind.
Deliverability
We make sure Usms-gh’s sending algorithm is geared towards the best deliverability. The tool sends Best Cold Email Software at random moments within a specified time frame to mimic human sending. And every time a Best Cold Email Software gets out, the email address gets verified just before it’s sent. The built-in real-time Best Cold Email verification helps you to avoid bounces. We also offer a Warm-up & Recovery system that’s included in the price for all our users. The system has 3 different types of scenarios: Best Cold Email warm-up, domain warm-up, and recovery to regain a good sender reputation With usmsgh Best cold email software you can also track your clicks safely with custom tracking domains. What further sets usmsgh Best Cold Email Software apart are Deliverability Monitor and Bounce Shield. Bounce Shield prevents potential deliverability drops by stopping you from exceeding your Best Cold Email’s provider sending limits. Usms-gh Best Cold Email Software automatically pauses your campaign for several minutes if you’re about to exceed them, so you don’t get blocked for 24 h by your email provider.
Of course, all Best Cold Email Software tools allow you to send automated follow-ups – that’s their very core feature. Usmsgh detects replies from your prospects, and automatically stops the sequence when someone responds or schedules a call via Calendula. Besides that, with usmsgh Best Cold Email Software you can A/B test your messages. You can test up to 5 variations of a message to see which one worked best.
Deliverability Monitor keeps track of your sending process and deliverability trends. By using this feature, you can notice if there are any potential issues with your deliverability, and react in time to avoid them.
SMS Unicode
SMS Unicode
Conventionally, SMS Unicode (Short Message Service) messaging is recognized to be one of the most used mediums of communicating. The techniques used in constructing SMS Unicode messages shape the way messages are sent and received by recipients. With that noted, understanding some concepts and integrating some of the best practices will be key in ensuring that messages are delivered the way it is expected and also reduce the risk of unexpected costs. Getting answers to these and many other information would definitely keep us all well informed and appreciate the way to properly put out text messages going forward. We start by taking a brief look at texts and how they play a role in SMS Unicode messaging. First of all, it is important to note that all characters that we see on our screens are just symbolic representations of data being fed to computers for human understanding. Every character on your keyboard is encoded in GSM 03.38 when it is being used to create an SMS including the spaces between words. SMS Unicode basically supports two standards of character set: GSM-7 and UCS-2(Also known as Unicode).
A single payload of an SMS message can only contain a capacity of 140 bytes . Hence for a message of more than 140 bytes (i.e. for 160 standard GSM characters), it is considered as a longer message and hence it is split into individual messages called segments . This is described as a concatenated message/multi-part message. In a multi-part message, some of the allocated bytes from the payload are used to create a user data header (UDH). This provides identification and ordering information so that the receiving device knows how to order the separate payloads, which may arrive at the handset out of order into a single readable message. The UDH takes 6 bytes or 48 bits. Hence for multi-segment messages, this leaves 153 GSM-7 characters or 67 UCS-2 characters per segment.
Messages that are not encoded by GSM-7 (Unicode) are limited to 70 characters. Here are a few points to note which will be of benefit to us as we continue:
GSM-7 : This character encoding standard uses most but not all, characters for languages that use the Latin-based alphabet, such as English, Spanish, French. The GSM character encoding uses 7 bits to represent each character. One SMS message that uses GSM can contain a capacity of 160 characters (packed in up to 140 octets) in one SMS Unicode message in the GSM network. The basic character set GSM & can be found here.
Beside the standard GSM characters, characters such as “€ ^ { } [ ] ~ | “ symbols can be used in SMS Unicode messages. The 160 segment count remains, though these characters use additional space; twice the amount of space per character.
Unicode Encoding: Wikipedia describes this type of character as encoding which allows use of a greater range of characters and languages. Unicode also known as UCS-2 can represent the most commonly used characters including punctuation marks, mathematical symbols, technical symbols, arrows, and characters making up non-Latin alphabets, such as Thai, Chinese, or Arabic script and Emojis characters at the cost of a greater space expense.
When UCS-2 characters are included in the body of a message(using GSM/UCS-2 encoding ), the message automatically changes to UCS-2 encoding (which will change the message body limit to 70 characters each).
So going forward we do understand that the character limit for an SMS Unicode is 160 or 70 per message segment depending on the type of characters being used. So for instance if an SMS is sent with texts of about 170 character limit, the message is going to be segmented into 2 parts if it is using GSM encoding (i.e. 153+17 ) or 3 parts if it is Unicode encoding (i.e. 67+67+36). The character length of an SMS message is 160 only if it is GSM encoding. If special characters are used in a text message, it will be a Unicode encoding, and it will reduce the character limit to 70 per segment.
An SMS Unicode message is charged per segment, so with the above example the sender is charged respective to the total of the message segments. With that in mind, we do realize it can be very worrying for individuals who would want to communicate with as much freedom and flexibility and not worrying so much about the cost involved, and usmsgh takes care of just that! usmsgh provides a platform where users are able to send as many messages with as many characters for the users’ satisfaction at very affordable rates.
Source: Arkesel SMS Unicode
Conventionally, SMS Unicode (Short Message Service) messaging is recognized to be one of the most used mediums of communicating. The techniques used in constructing SMS Unicode messages shape the way messages are sent and received by recipients. With that noted, understanding some concepts and integrating some of the best practices will be key in ensuring that messages are delivered the way it is expected and also reduce the risk of unexpected costs. Getting answers to these and many other information would definitely keep us all well informed and appreciate the way to properly put out text messages going forward. We start by taking a brief look at texts and how they play a role in SMS Unicode messaging. First of all, it is important to note that all characters that we see on our screens are just symbolic representations of data being fed to computers for human understanding. Every character on your keyboard is encoded in GSM 03.38 when it is being used to create an SMS including the spaces between words. SMS Unicode basically supports two standards of character set: GSM-7 and UCS-2(Also known as Unicode).
A single payload of an SMS message can only contain a capacity of 140 bytes . Hence for a message of more than 140 bytes (i.e. for 160 standard GSM characters), it is considered as a longer message and hence it is split into individual messages called segments . This is described as a concatenated message/multi-part message. In a multi-part message, some of the allocated bytes from the payload are used to create a user data header (UDH). This provides identification and ordering information so that the receiving device knows how to order the separate payloads, which may arrive at the handset out of order into a single readable message. The UDH takes 6 bytes or 48 bits. Hence for multi-segment messages, this leaves 153 GSM-7 characters or 67 UCS-2 characters per segment.
Messages that are not encoded by GSM-7 (Unicode) are limited to 70 characters. Here are a few points to note which will be of benefit to us as we continue: GSM-7 : This character encoding standard uses most but not all, characters for languages that use the Latin-based alphabet, such as English, Spanish, French. The GSM character encoding uses 7 bits to represent each character. One SMS message that uses GSM can contain a capacity of 160 characters (packed in up to 140 octets) in one SMS Unicode message in the GSM network. The basic character set GSM & can be found here.
Beside the standard GSM characters, characters such as “€ ^ { } [ ] ~ | “ symbols can be used in SMS Unicode messages. The 160 segment count remains, though these characters use additional space; twice the amount of space per character. Unicode Encoding: Wikipedia describes this type of character as encoding which allows use of a greater range of characters and languages. Unicode also known as UCS-2 can represent the most commonly used characters including punctuation marks, mathematical symbols, technical symbols, arrows, and characters making up non-Latin alphabets, such as Thai, Chinese, or Arabic script and Emojis characters at the cost of a greater space expense. When UCS-2 characters are included in the body of a message(using GSM/UCS-2 encoding ), the message automatically changes to UCS-2 encoding (which will change the message body limit to 70 characters each).
So going forward we do understand that the character limit for an SMS Unicode is 160 or 70 per message segment depending on the type of characters being used. So for instance if an SMS is sent with texts of about 170 character limit, the message is going to be segmented into 2 parts if it is using GSM encoding (i.e. 153+17 ) or 3 parts if it is Unicode encoding (i.e. 67+67+36). The character length of an SMS message is 160 only if it is GSM encoding. If special characters are used in a text message, it will be a Unicode encoding, and it will reduce the character limit to 70 per segment. An SMS Unicode message is charged per segment, so with the above example the sender is charged respective to the total of the message segments. With that in mind, we do realize it can be very worrying for individuals who would want to communicate with as much freedom and flexibility and not worrying so much about the cost involved, and usmsgh takes care of just that! usmsgh provides a platform where users are able to send as many messages with as many characters for the users’ satisfaction at very affordable rates. Source: Arkesel
Email Marketing Automation
Email Marketing Automation
Usms-gh is an email marketing automation tool that particularly shines because of its huge library of templates, layouts, and styles. These readymade templates can be used to create compelling emails that best suit your business. Combine these templates with usmsgh intuitive email marketing automation, and you have a tool that is guaranteed to help you gather and nurture solid leads. Usms-gh also allows you to send personalized email marketing automation based on contact segmentation. Usms-gh automatically segments your contact list on the basis of industry, personal, and behavior info, thus allowing you to target prospects that are most likely to respond to your emails. The level of email marketing automation that Active Campaign facilitates when it comes to email marketing, definitely makes it one of the best bulk email marketing tools on the market today. You can easily create tons of customized messages, which you can then set up to be sent automatically to the intended contact in your list. Depending on the email marketing automation you set, you can send one-time email campaigns to single or multiple contacts in a matter of seconds. You can also set triggers to send emails automatically in direct response to your audiences’ actions on your website.
Features:
Send targeted and personalized email marketing automation based on automatic contact segmentation Tons of ready-made templates, layouts, and styles to choose from Get real-time insight into your email marketing campaign’s performance with the help of visual analytical dashboards. A/B testing to assess which email will be more effective before sending emails in bulk. Verdict: When it comes to pure email marketing, usmsgh is often counted among the best. Its library of templates and ability to help you send personalized emails makes usmsgh one of the best email marketing automation tools to generate solid leads today.
Usms-gh has an email marketing automation/marketing tool that arms you with all the tools you’ll need to launch a successful email marketing campaign. Thanks to a comprehensive drag-and-drop builder, tons of pre-made templates, and a plethora of free stock images, you can design emails that serve a variety of purposes within minutes. Its email marketing automation, segmentation, and tagging features make sending emails in bulk very convenient. The tool allows you to schedule messages in order to send emails automatically at a time and date you set.
With email marketing automation, you can target your emails more effectively, making sure they reach only those individuals who are likely to be interested in the message.
EMAIL MARKETING TIPS
EMAIL MARKETING TIPS
Email marketing offers a cost-effective way for small and large businesses to connect with existing customers and leads. When you send emails, you can grow your business from the comfort of your home or corner office. And while it may be tempting to go straight for Facebook or Twitter in the social media age, most people still use email daily. More than 304 billion emails are sent and received on any given day, and there’s no no postage necessary. This is why strategic email marketing campaigns offer a significant return on investment if you use them effectively. So, let’s look at some email marketing tips for incorporating email into your marketing so you can grow your business.
Define your target audience
With email marketing, customers expect personalized offers that provide solutions to their specific problems. Many customers are pressed for time, so this means that they don’t want to engage with generic emails that won’t help them make informed buying decisions. Defining your target audience can help you create email marketing tips that appeal to your specific customers. Quite simply, your target audience is the people who are likely to buy or need your products or services. In order to define your target audience, you must take time to explore the interests, motivations, pain points and preferences of your customers.
Increasing sales is an important goal for any business. But this doesn’t mean that your email marketing tips should be focused on creating revenue at the expense of providing value. There is no shortage of companies who show up in a customer’s inbox each day. On average, people receive 121 email marketing every day. Unfortunately, many of the email marketing tips have low conversion rates because the content doesn’t provide value to the recipient. Email marketing tips is a popular and effective way to reach customers around the world. It may take time for you to learn the best strategies to engage your customers, but once you master your email marketing tips, your company will surely reap the rewards. Start applying these tips today to maximize your influence and visibility as a business. The best way to add value through your email marketing is by providing high-quality content tailored to your audience. Strong email marketing content should tell a story and show how your company can solve the reader’s problems. It should also use catchy subject lines, be free from clutter, and avoid industry jargon that the average reader doesn’t understand.
Combining Email Marketing with SMS
Combining Email Marketing with SMS
Combining email marketing with SMS packs a pretty potent punch. Here are the top five benefits of mixing both of these channels into your marketing strategy. Each new generation has increased interest in receiving brand communications via SMS. Companies need to keep up with the times if they’re going to effectively engage their audience and get the results they need. That means setting up a bulk SMS system that integrates with other marketing efforts. Combining email marketing with SMS has the potential to drive significant ROI. It’s a particularly effective channel to communicate personalized offers, event updates, or time-sensitive information. Its strengths can fill some of the gaps in your email campaigns to make your marketing strategies more powerful. Given the popularity of mobile devices, it’s no surprise the two methods work together well. You can make the most of email and SMS marketing by understanding the best use cases for each. Because their strengths are complementary, using both communication channels strategically can result in more effective campaigns and more engaged customers.
Combining email marketing with SMS are entirely permission-based.
Whether your customers fill out an online sign-up form to a weekly email newsletter or tick a box to receive SMS shipping notifications, they’re providing consent for you to communicate with them on these platforms. The list your company compiles from these sign-ups is higher quality than anything you can gather through social media and search engine cohort builders. Rather than targeting your audience with ads they don’t want to see, an email marketing and SMS approach offers a personalized solution to interact with the right audience. Those who opt in are interested in what you have to say, making them perfect prospects. Social media and search ads must appeal to someone who has no connection to your brand. Combining email marketing with SMS marketing come with a guarantee your end audience already knows the basics of your brand. Communications for these mediums have more real estate for you to build your brand and story. Even short missives, when done well, can increase consumer sentiment and boost your company’s image among fans.
Customer data and list growth can be shared between the two.
As you grow your Combining email marketing with SMS program, you have the opportunity to test and learn what type of content drives engagement and conversion. Over time, you’ll be able to gain insight into your subscriber behaviors and interests to boost both email and SMS success. You can then take the subscriber list and accompanying insights from your Combining email marketing with SMS marketing off to a good start. Yes, you’ll still have some fine-tuning to do, but you won’t need to start from scratch like most companies do with their email marketing campaigns — that’s a big advantage. You can complement the launch of your text message campaigns with an email blast that asks subscribers for their phone numbers (and consent). Your SMS success can help optimize future email marketing as well. When you offer good incentives for SMS sign-up, you can expand your reach beyond your base of email subscribers.
Best Email API Solution
Best Email API Solution
Send transactional or bulk email effortlessly with Usms-gh Best Email API Solution. Regardless of your business case, Usms-gh Best Email API solution empowers senders like you to build with the most powerful and reliable email service provider in the industry.
Email API integration made easy
Usms-gh Best Email API Solution makes integrating email into your existing applications incredibly easy with our RESTFUL API, SMTP relays, and comprehensive documentation. Whether you need to send one thousand or 10 million emails in minutes, Usms-gh Best Email API’s Solution infrastructure scales with you and boasts 99.99% server uptime – so you’re never caught in a bind when you need it most.
Understand every detail of what happened with your email with Usms-gh API’s log retention and email analytics. From the moment you send an email, you can track the journey your email takes to the inbox with log retention. No more waking up in the middle of the night to record message errors; get to them on your time. Once your email reaches the inbox, you can track engagement metrics like opens and clicks to monitor email performance. Use hourly data to gain insight into recipient habits and understand campaign performance by digging into metrics like devices, location, and mailbox providers.
Send emails to the inbox
With Usms-gh Best Email API Solution, companies are empowered to send their emails straight to the inbox through various email authentication protocols. Protect your sender reputation by sending with SPF, DKIM, and DMARC protocols and keep bad actors from impersonating your brand.
Easy to read incoming messages
Integrate Usms-gh Best Email API Solution with your existing applications and clean up your inbound email streams with routes. Routes allow senders to clean up cluttered email threads by fully parsing your inbound messages and converting them to UTF-8 for easy reading. Turn complex MIME data from incoming messages into straightforward JSON, making inbound processing a breeze for any business. An API (Application Programming Interface) helps two or more tools interact with each other. With a best email API solution, an application or website can interact with an email service provider to send an email message directly from the app or website. For example, when you make a purchase on an e-commerce website, you instantly get a shipping notification in your mail besides the push notification from the app. This automated email sending is made possible through best email API solution.
Text Message Marketing
TEXT MESSAGE MARKETING
Text message marketing is more personal than other forms of marketing and can help a business gain traction. SMS messages should follow a structured, efficient marketing campaign. Text marketing involves bulk text messages sent to qualified leads. Text message marketing is the ongoing process of communicating business news, sales, promotions or other relevant information to your customers via SMS (short message service) text messages on their mobile devices. It is a type of digital marketing strategy that helps build brand awareness on a more personal level. Consumers must opt in to your messaging before you begin sending texts to them.
You can send bulk messages to groups of customers or audience segments, or customize the experience even more by sending individualized messages. This tactic allows you to bypass other marketing noise – social media ads, email marketing campaigns, etc., – and go directly to consumers’ phones. Text message marketing relies on a database consisting of your customers’ names, cell phone numbers and other information (geographic region, customer categories, customer interests) that helps you track the sales process. Text message marketing targets a specific audience. As with any marketing endeavor, the more information you have on hand and the more specific your customer segments are, the better. Similar to how Facebook ads target people within a certain area, by age, and by interests, the best text message marketing is highly customized and geared toward a specific target audience.
Text message marketing acts as part of an overall marketing campaign. As a marketer, the most important thing to remember about all mobile marketing (i.e., marketing that relies on technical and digital methods to reach mobile users, as opposed to printed materials) is that it should be part of an overall marketing campaign. No company should start text messaging marketing without a game plan on how it all fits together to reach new customers. Text messaging isn’t appropriate for every marketing scenario. Yoni Ben-Yehuda, head of business development at Material Good, advises marketers to use it for things like a delivery status, a secondary message after you download a certain mobile app or program, a receipt of purchase, or an exclusive discount. Text message marketing is only effective for brands with an audience that prefer this form of communication.