Bulk SMS Campaign

articles, SMS Marketing, Tips

Bulk SMS Campaign

An SMS Campaign is a means of business marketing that enables you to interact with your customers via text. SMS campaigns have a lot in common with email campaigns. However, an SMS campaign is even more personal than an email. This is because people use text messages mostly for communication with their friends and family. SMS campaigns have limitations on visuals, with a character count of up to 160. Yet this marketing channel is faster and, so far, proven to be more effective. Like email marketing, in SMS campaign you can send different messages to your audience. Automated text messages that confirm transactions, inform about shipping, remind about abandoned carts are automated. They are being sent only when triggered and only to customers who trigger them.

SMS campaigns don’t rely on customers noticing an ad in passing. Instead, using text messages, your company’s message goes to a customer’s mobile device. A successful SMS campaign drives action, engagement, and sales. SMS campaigns can notify subscribers of upcoming promotions, product launches, events, and time-sensitive flash sales. To send an SMS campaign, organizations rely on SMS marketing software. All it takes is the click of a button, and you can send as many text messages as you want.

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