EMAIL MARKETING TIPS
Email marketing offers a cost-effective way for small and large businesses to connect with existing customers and leads. When you send emails, you can grow your business from the comfort of your home or corner office. And while it may be tempting to go straight for Facebook or Twitter in the social media age, most people still use email daily. More than 304 billion emails are sent and received on any given day, and there’s no no postage necessary. This is why strategic email marketing campaigns offer a significant return on investment if you use them effectively. So, let’s look at some email marketing tips for incorporating email into your marketing so you can grow your business.
Define your target audience
With email marketing, customers expect personalized offers that provide solutions to their specific problems. Many customers are pressed for time, so this means that they don’t want to engage with generic emails that won’t help them make informed buying decisions. Defining your target audience can help you create email marketing tips that appeal to your specific customers. Quite simply, your target audience is the people who are likely to buy or need your products or services. In order to define your target audience, you must take time to explore the interests, motivations, pain points and preferences of your customers.
Increasing sales is an important goal for any business. But this doesn’t mean that your email marketing tips should be focused on creating revenue at the expense of providing value. There is no shortage of companies who show up in a customer’s inbox each day. On average, people receive 121 email marketing every day. Unfortunately, many of the email marketing tips have low conversion rates because the content doesn’t provide value to the recipient. Email marketing tips is a popular and effective way to reach customers around the world. It may take time for you to learn the best strategies to engage your customers, but once you master your email marketing tips, your company will surely reap the rewards. Start applying these tips today to maximize your influence and visibility as a business. The best way to add value through your email marketing is by providing high-quality content tailored to your audience. Strong email marketing content should tell a story and show how your company can solve the reader’s problems. It should also use catchy subject lines, be free from clutter, and avoid industry jargon that the average reader doesn’t understand.
BULK SMS GATEWAY
We are a world renowned Bulk SMS Gateway service provider with our own proprietary, state of the art SMSC platform with SMPP - HTTP API connectivity. We provide wholesale SMS global coverage and we are directly connected to 300+ mobile operators and one-hop connected to 700+ mobile operators. Being a licensed telecommunications service provider in Ghana with its own direct ss7 capabilities, usms-gh is the ideal partner for local and international telecom companies and Bulk SMS aggregators that demand high quality wholesale SMS service.
Send Instant OTPs, Alerts & Smarter Bulk SMS gateway Offers via Web Portal, APIs, sending OTPs and other business-critical messages via our bulk SMS gateway. Utilizing the largest cloud data centers, spanning across the globe, Usms-gh provides Bulk SMS gateway services to 200+ SMS aggregators and SMS Hubs. Reliable low cost bulk SMS gateway to power your SMS Marketing Campaigns. Easily integrate our SMS into your existing products and business workflows
Enjoy sending bulk SMS gateway messages for affordable prices from all our solutions and products. With our bulk SMS gateway, you pay only for SMS messages you send. Bulk SMS Gateway is the best Bulk SMS Provider in Ghana and across Africa offering bulk sms services at best prices with reliable Gateways and APIs The Nº1 platform for sending Bulk SMSs & Voice SMS to multiple phone numbers. usmsgh has plans, from free to paid, that scale with your needs. SMS Delivery Report. SMS Delivery in Seconds. Super Easy to Use. Voice SMS Available. Services: Bulk SMS, Email Marketing
Professional international marketing SMS service provider supports global operator channel. Usms-gh SMS provider, ultra-low recharge, pay as you go, timely response, 24/7. Self Developed Platform. 14 Years Experience. Licensed Operator. 24/7 Support. Take your global SMS messaging to the next level with an industry-leading platform. Reach customers faster at scale with our intelligent routing. Highest Rated A2P Vendor. Covering 190+ Countries. 7 Billion Devices Reached. 25 Data Centers. Send Up to 50000 SMS per Second. Contact Us Now and Let Us Get This Service Helping You. The most Affordable and Reliable Bulk SMS Gateway Platform in Ghana. SMS Delivery Guaranteed! Message Templates. Birthday Messaging. Manage Client Projects
Bulk SMS Provider Ghana (USMSGH)
Bulk SMS Provider Ghana (USMSGH) gives you a platform that is easy to use for sending your messages in a group or individuals. Our robust feature allows you to compose rich media content to create dynamic client engagements (e.g. marketing campaigns, event invitations, surveys, etc) or operational communications (e.g. invoices, statements, etc). Bulk SMS provider Ghana (USMSGH) is a Cost-efficient and effective messaging solution to keep in touch with everyone around the globe. USMSGH.COM in Ghana site provides SMS service for all end-users to send SMS to any networks in Ghana. Bulk SMS Provider Ghana (USMSGH) supported worldwide SMS service. We provide premium high priority SMS gateway for instant SMS delivery. Bulk SMS Provider Ghana (Usmsgh) helps to expose your business in Ghana. It has a great SMS platform over +200 countries. We have a web-based application system with fast & reliable SMS service. You can easily create and send personalized SMS marketing campaigns to your customer base. Bulk SMS Provider Ghana (usmsgh) provides quality bulk sms at a very affordable cost with live reports in Ghana. Our Bulk SMS Gateway allows sending your message of alerts, notifications, appointment reminders or communicating with staff and clients. We have direct connectivity to all telecom operators in Ghana. Our Bulk SMS solution is reliable & scalable that delivers your SMS quickly and securely in Ghana. For example schools need messaging to give urgent notifications to their students, and those messages eventually reach their target. As well as SMS can be a great tool for state agencies to spread information efficiently. Text messaging may be a necessity at any point in an organization's activities. Therefore, it is essential to choose a reliable bulk SMS provider to assist your needs. Our Bulk SMS Provider Ghana (usmsgh) platform is used by government agencies, school education, banks, organization, developers, NGOs & various national/international companies for promotion, transactional, OTP, alerts, notification, reminders, communication and feedback.
Features of Bulk SMS Provider in Ghana:
With ultra-modern infrastructure Quickly send any short and important SMS messages worldwide Automated SMS gateway routing Easily send one-time passcodes and SMS alerts Web-based platform for sending SMS Instant response Superfast multiple SMS Gateways Easy to use & cheapest Quality routes
BULK SMS API IN GHANA
Bulk SMS API is a high-quality SMS platform, enabling you to integrate any of your applications with our SMS message sending and receiving system. The main advantage of our system is its simplicity of implementation. The SMS message may have your company name or any phone number you own as sender name. Every message sent from our system has its own unique id, which allows you to receive confirmation of its delivery. Our Platinum Partner Operator status guarantees the highest quality text service at up to 8,000 messages a second. What’s more, our Bulk SMS API can personalize messages, receive delivery receipts, schedule messages and pull results from mobile forms and surveys into your app. Our SMS gateway can also handle tickets, enabling you to send individual vouchers or tickets. Try sending a message using our Bulk SMS API today.
How to start Bulk SMS API
To start using Bulk SMS API, you need to create an account on the USMSGH/SMS API website. Registration is completely free of charge. Your account is ready to use immediately after registration, but we recommend you to verify at least one sender name or number. The default name for all messages sent before verification is “INFO”.
In order to improve the security of the API interface, you may create a whitelist of IP addresses. IP addresses filter . Sending messages will be possible only from the whitelisted IP addresses (attempts at sending messages from other IPs will result in the following response: ERROR:105). IP addresses should be separated by semicolons
open API resources
USMSGH/ Bulk SMS API has more API resources beyond those mentioned in this documentation. They are documented in an openAPI standard here and are constantly extended and upgraded..
We recommend OAuth 2.0 authentication. To use OAuth, please generate a new token with selected scopes in the OAuth Tokens section of the Customer Portal. Authorization header will be necessary in request to our Bulk SMS API. If your environment doesn't support headers modification, please add the access_token parameter with its value to request. Please note that this is not a recommended authorization alternative and it has an adverse effect on security..
Receive text messages online
Our receive Bulk SMS online API allows you to receive text messages from an inbox with our inbound Bulk SMS API. Using your API key, you can get the latest messages from one or more inboxes. Messages can either be returned as either JSON or XML for easy inclusion in your own app, CRM or system. Test our inbound Bulk SMS API and register for a API key today.
Bulk SMS Campaign
An SMS Campaign is a means of business marketing that enables you to interact with your customers via text. SMS campaigns have a lot in common with email campaigns. However, an SMS campaign is even more personal than an email. This is because people use text messages mostly for communication with their friends and family. SMS campaigns have limitations on visuals, with a character count of up to 160. Yet this marketing channel is faster and, so far, proven to be more effective. Like email marketing, in SMS campaign you can send different messages to your audience. Automated text messages that confirm transactions, inform about shipping, remind about abandoned carts are automated. They are being sent only when triggered and only to customers who trigger them.
SMS campaigns don’t rely on customers noticing an ad in passing. Instead, using text messages, your company’s message goes to a customer’s mobile device. A successful SMS campaign drives action, engagement, and sales. SMS campaigns can notify subscribers of upcoming promotions, product launches, events, and time-sensitive flash sales. To send an SMS campaign, organizations rely on SMS marketing software. All it takes is the click of a button, and you can send as many text messages as you want.
Cheap Bulk SMS in Ghana
Cheap Bulk SMS in Ghana is one of the most affordable and practical ways to reach a large audience in Ghana. SMS texts are significantly more likely to get opened than email messages. Achieve open rates of more than 98% in a cheap bulk sms campaign within 15 minutes. Usmsgh can help you with your successful Bulk SMS texting campaigns in Ghana with our modern text marketing platform and features.
Please contact our sales team or signup for a free test account to get started GET STARTED Free Trial - No Credit Card Required source: Sms.to
Affordable SMS API
Send and receive text messages effortlessly with Usms-gh’s global text message API. Strengthen customer relationships and reach your global audience with text messaging from the leaders in two-factor authentication (2FA).
- Engage consumers worldwide
- Verify your users securely
- Delight users with timely alerts
Trusted SMS Delivery
Connect with your customers on one of the largest direct global networks, trusted by the world’s biggest digital brands to power billions of text messages every month.
Reach and Engage More Customers
90% of SMS messages are read within 3 minutes. If you’re not engaging with your customers and prospects through text messages, you’re missing out on one of the most available and engaged channels for your business. With best-in-class text message delivery from an enterprise-grade global network, Usms-gh’s SMS API makes it easy to implement SMS across your entire enterprise. *www.adweek.com
Improve Customer Experiences
Provide in-the-moment information, access codes, and updates – fast and reliably – across the entire customer journey. Usms-gh’s SMS API gives you instant access to 700+ direct carrier connections and constant network traffic monitoring for unparalleled global delivery of your brand communications, notifications, and critical customer alerts.
Lower Operational Costs
Brands that use SMS messages to communicate with customers can experience up to a 20% decrease in support calls and a 25% increase in customer satisfaction. Incorporate text messaging into your call center, deliver instant offers, and invite real-time feedback with an SMS API designed for your enterprise needs.
SMS API in Action
When you’re ready for expanded reach, widen your messaging to RCS and WhatsApp for more communication channels all from a single messaging API.
High Quality, Direct-To-Carrier RoutesUsms-gh’s direct access to hundreds of carriers and waterfall approach across different routes ensures exceptional delivery and conversion rates.
Advanced Phone Number CleansingPhone number cleansing can improve your message deliverability by more than 10%. Usms-gh’s phone number cleansing optimizes your global messaging delivery and helps reduce operational costs by automatically formatting phone numbers based on message type and country of origin.
Interactive Two-Way CommunicationsStrengthen customer relationships by turning one-way SMS communication into a two-way conversation. No matter if they’re in Antarctica or on Kilimanjaro, our SMS API makes it easy to send and receive text messages from customers anywhere in the world.
Our SMS API applies an automatic failsafe and routes all SMS communication to a secondary provider so you can rest assured that, in the event of a primary delivery failure, you’ll still see optimal delivery and completion rates.
Opt-Out ManagementReceive SMS opt-out requests from customers and automatically register them in your system with Usms-gh SenderID, so that customers know you’re dedicated to providing them with a user-experience tailored for them.
Compliance & Onboarding SupportWe provide premium customer support to help you get up and running with our SMS API and ensure that your Usms-gh experience is smooth and successful.
Bulk SMS Service for Pharmacies: Use Cases.
Bulk SMS service acts as a powerful tool to communicate with your customers quickly with low investment. Most of the pharmaceutical companies are implementing Bulk SMS service as it is the only channel which can connect with the customers easily in a personalized way. There are many benefits for pharmacists by incorporating Bulk SMS service. It can assist in sending payment reminders, notifications, order updates, etc. to the customers with a single click. Texting makes sure that your SMS is read as it provides a huge open rate of 98% which is the best among all the marketing tools which are available today.
Dosage reminder updates
With the help of USMS-GH Bulk SMS service, you can easily send SMS to clients reminding them to take their dosage on time and assisting them to take their medicine on time and build a strong bond with the target audience. Medication reminders may be very simple but will produce great results in no time. SMS works as a powerful tool in creating better connections with the patients.
Create health awareness
USMS-GH Bulk SMS can be used as a channel to make clients aware about different health issues and how to prevent those diseases. Patients will get connectivity with the company they are using, and feel satisfied receiving health tips from the pharmacy companies. Text messaging works best in bridging the gap between the pharmacists and the clients which in turn adds value to the service.
Send SMS for repeated prescriptions
In most of the cases large numbers of medical prescriptions of the customers get repeated as the same patients will purchase the same medicines on a regular and long-term basis. The problem arises when the customers do not collect their medicines as soon it is available in the store which results in occupying the valuable shelf space of the store. USMS-GH's Bulk SMS assists to eliminate this problem as you can send the alert messages as soon as the medicines are available in your store.
Order collection SMS
By using USMS-GH's Bulk SMS service, you can easily send notifications to your patients when they can come to the medical store and collect the medicine order. Sending Bulk SMS to collect the orders makes the pharmacist manage their task easily and well-coordinated.
Send special offers
USMS-GH's Bulk SMS service acts as the best tool to get the immediate attention of the target audience without any trouble. By using this Bulk SMS service, you can effectively give information about special offers, any discounts on medicines, provide clear details about the timings of your medical shop, and many other updates.
Product restock notifications
Text messages can be sent to the customers informing that their medicine is back in stock. This may occur sometimes when the customer places an order, a medicine may not be available, and to call customers is not always proper in these kinds of issues. Thus, Bulk SMS can also be used to send notifications related to the product restock.
Send SMS suggesting products
With the help of USMS-GH's Bulk SMS service, it is also possible to recommend products to the customers which is a great way to improve the sales and strengthen the bond with the target set of customers. By suggesting the list of products which helps the patients will help your customers to become aware of many unknown products and thereby helps you in promoting your medicines.
Incorporation of Bulk SMS service for medical stores is the most lucrative way to attract more customers and establish long term relations with the customers. It is very essential to build trust in the visitors in order to convert leads into customers. So, incorporating Bulk SMS service will not only increase your client database but also helps to increase your sales with a very low investment. USMS-GH provides the best Bulk SMS service at reasonable prices having many useful features which can take your pharmacy business to the top level. With the help of quality-driven Bulk SMS services, you can easily connect with your patients anytime. Contact Support for further assistance
Bulk SMS service in the educational Sector
Ways in which Educational Institutions can use Bulk SMS Service1. Marketing SMS: Schools like any other business require marketing to stand out from its competitors and gain an edge over its competitors. Sending Bulk SMS is a cheap yet effective option to advertise your school and increase the admissions. For marketing purposes, schools can use the Promotional route to send admission based SMS. Example: Admissions are open for Nursery to primary six for the academic session 2021-22. 2. Reminding students: SMS Service can be a great tool to remind students about their fee payment details, registration details, last date of admission, event details, etc. Example: Dear parent, school fee of your ward Kojo needs to be paid for the month of June 2019. 3. Attendance reports: SMS is the best channel for conveying information related to attendance of the students. Often students bunk their classes without letting their parents know about it. If a student has missed any class, a short message can be sent to their parents informing them about the absenteeism of their child. Example: Dear parent, Your ward Neelam was absent today without prior notice. Please send her tomorrow with leave application. 4. Holiday/Cancellation notification: Students can be easily informed via SMS that classes are cancelled. This can save their time of going all the way to their schools which they can utilize in doing something productive. As everybody keep their mobiles with them 24/7, it is the best channel for delivering urgent information. Example: Dear parent, School will remain closed tomorrow due to petrol strike. 5. Sending exam related messages: It can be quite time consuming to message each of the student and update them regarding the syllabus, time table, and schedule of exams. In such a case taking the services of a Bulk SMS Service Provider can be advantageous. By using the Fast2SMS panel, you can send unlimited messages to your students in just a single click of a button without incurring heavy expenditure. Example: Dear Karan, Kindly collect the marksheet for 2nd term examination from the school between 9 AM to 1 PM. 6. Sending SMS about school announcements: School announcements are made from time to time in the school premises. We can’t ensure that the announcements are circulated and heard by the whole staff and students. Thus, SMS plays a vital role in this regard by communicating necessary information in the fastest way at minimum costs. Texting is a powerful tool which enables the administrator to send messages quickly and circulate the desired information in just a fraction of seconds. Example: Dear parents, We are organizing an educational tour for our students from 1st July to 5th July. Kindly deposit GHS. 1000 for the same.
Benefits of SMS to schools and universitiesIt’s cost effective Marketing campaigns can become a costly affair, especially when you encompass print media, visual media, PPC adverts, and so on. Sending an SMS online, on the other hand, comes at a fraction of the cost. Saving time and money considering the high conversion rates of SMS, it’s possible to achieve an incredible ROI. It’s direct Almost every university or college student owns a mobile phone, making SMS notifications a great way of reaching any student, anywhere, at any time. Text message alerts arrive directly in the inbox and remain as alerts on the recipient’s phone until they are opened. This is unlike email messages which may remain unread for hours or even days. It’s measurable Text messages are trackable, making monitoring and measuring the delivery and click rate of SMS alerts simple. This helps you review your effectiveness and decide whether or not to continue after the first batch of text messages has been sent. Bulk SMS is a viable communication channel for educational institutions of all sizes. Whether it’s a crime alert, payment reminder, or you’re promoting an upcoming event, SMS alerts enables you to get your desired message across instantaneously. Contact Support for further assistance
Bulk SMS campaigns should be targeted as much as possible. It’s likely the audience has already interacted with your business in some way or other – they may be a current user, have opted in for SMS alerts or previously purchased from your business. So this makes them ideal targets for marketers and research teams.
To help you engage with this more-than-warm audience, here are 5 tips for creating effective and successful campaign messages:
1. Keep it short:
Keep your message below 160 characters. Going above this limit could lead to your messages appearing fragmented on older phones. You’ll also be charged more. Shorter, succinct messages will make more of an impact on recipients anyway so there’s no reason not to keep things simple.
2. Showcase your business name:
You don’t want your texts to appear with an anonymous number shown up top. A text coming from your business name builds trust in your message and lets people know a text isn’t spammy or malicious. It also boosts brand visibility and looks professional. USMS-GH services enable you to edit the sender ID.
3. Personalize your messages:
Although bulk SMS campaigns are sent out in large numbers, this doesn’t mean you can’t personalize your messages. Most bulk SMS service providers will allow you to alter messages to suit a specific recipient based on the information in your database. Address people by their names, refer to an account number or mention the date and time of an event. Consider how you’d like to personalize your messages when creating fields for your sign up pages and database.
4. Include a branded link:
With just 160 characters to convey your message, it makes sense to shorten the link you plan to include in your SMS message. But don’t use a generic link shortener, use a branded link and customize it to drive clicks.
Branded links look neater and can boost your click-through rate by up to 39%. They receive more clicks because they are trusted and indicate where the link leads to.
Another big benefit of using a link shortener is that you can update your short link at any time. Once an SMS is sent, you can’t make any changes to the text. But you can edit the destination of your link in the dashboard.
5. Track and monitor your results:
Add UTM parameters to your branded links and you’ll be able to track precisely how effective your bulk SMS messages are. This will let you see which text, topics, and CTAs drive customer engagement. You’ll even see what leads to conversions. This will inform future decisions and let you improve each bulk SMS campaign you run.
Check out this piece on SMS marketing for more tips on ways to improve your SMS messages.
Beyond Bulk SMS
With increased targeting and personalization becoming more sought after in marketing and customer service messages, SMS messaging services have evolved to meet the needs of modern businesses. Alongside bulk SMS messages, many services provide other features like the sending of single texts for passwords, delivery status alerts, and verification codes. With the growing popularity of chatbots, some services also provide interactive messaging features. These bots can now interact with inbound messages that come about as a result of your outbound bulk SMS campaigns.
Though it has been around for a long time, bulk SMS messaging isn’t going anywhere soon. The high levels of engagement it receives combined with new features in SMS communications means it will continue to be a go-to tool for businesses of all kinds. If you haven’t started implementing bulk SMS campaigns as part of your marketing or customer service strategy, now is the time.
Contact Support for further assistance.