SMS Marketing Click-Through Rates

SMS open rates are very different than SMS click-through rates. Open rates are when someone opens an SMS message. Click-through rates are calculated by dividing the amount of people that clicked on a hyperlink in a message, by the amount of people that received that SMS message. So for example, if you send an SMS message to 10 people, and 3 of them click on the link in the SMS message, the click-through rate would be 30%.

While SMS click-through rates vary widely, we’ve found the average SMS marketing click-through rate is somewhere in the 5-10% range.

Do you have ever wondered what exactly the SMS marketing done with the help of click-through rate implies for companies? Do you have ever thought what indicates SMS click-through rate preferred by leading brands with suitable hyperlinks in their text messages or SMS?

If your answer is no or you do not have any idea or knowledge about this latest concept of the marketing sector, you should definitely follow this article. Here, you will be able to get a good explanation of the term as bulk SMS click-through rate and later on, be able to know its importance in the marketing sector and for leading brands prevailing in the market.

Overview of the Term: SMS click-through rate

SMS click-through rate implies the actual percentage of overall customers, which when seen click over the hyperlink present within a text message. For instance, if 10 customers in all receive the SMS message of your brand or company and two of them put clicks over the hyperlink you have provided in your texts, you would be able to achieve about 20 percent of the click-through rate via SMS marketing activity.

From a variety of sources, we can see the average SMS marketing conversion rate is 29%. In terms of the average increase in conversion rates attributed to text message marketing, it’s 156%. The conversion rate for SMS is much higher than other digital marketing channels:

• 3.26% for email marketing
• 3.17% for Google Ads
• 9.21% for Facebook ads
  SMS marketing’s conversion rate is 200% higher than the next best performing marketing channel.

Calculating the Conversion Rate for SMS Marketing

If you’ve come across our marketing material, you may have seen us referencing the fact that SMS has an average open rate of 98%. It’s crazy to us how highly underutilized SMS messaging is by marketers.

Even if you don’t care about sky-high open rates, response rates that are eight times higher than email, and click-through rates of 30%, you’ll find the conversion rate of SMS marketing impressive. Instead of one single conversion rate metric, here are a couple:

• Salesforce found a conversation rate of 45% for brands using SMS
• SEJ reported a conversion rate of 17% for text advertising campaigns
• Our customer, Whisker Seeker, routinely seeks a 25% conversion rate on its SMS promotions
• Toroe Eyewear increased its e-commerce store’s conversion rate by 200% using text marketing

Get started with USMS-GH bulk marketing now.

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