So, is SMS marketing effective? Statistics show SMS open rates are as high as 98%, and that’s higher than any other marketing channel. Not only that, but most customers prefer receiving texts over other forms of communication.
And, while some marketers think SMS marketing is dead, preferring to use email marketing to get in touch with their customers, there are many advantages of SMS marketing that can’t be beat.
Let’s take a closer look at some of the benefits of SMS marketing:
1. Fast Delivery Rate
Mobile marketing is lightning fast. When you send out a text message, it gets delivered immediately.
Because of this, you can send time-sensitive messages like flash sales and event-related promotions. For instance, you could send users a message on Cyber Monday to maximize sales for that single day.
So, once you press that “send” button, hundreds of users will instantly get your message.
Plus, people always have their phones with them, increasing the chances that your message will get seen as soon as it’s delivered.
In fact, 90% of SMS messages are read in the first 3 minutes.
2. Much Higher Open Rates
When users get an email marketing message, they have to “check” their inbox. This means receiving a notification, opening up a mobile app, and scanning through the messages in their inbox. And with so many email and social media notifications on a daily basis, users are more likely to ignore them.
But, with SMS marketing, users will be instantly made aware of a new message with a text notification. Since people usually get texts from their friends and family, those notifications are less likely to be ignored.
Plus, most phones display a snippet of text messages right on the screen. SMS marketing is more personal and stands out from other notifications, causing SMS marketing to have a higher open rate than any other marketing channel.
What are SMS open rates?
Well, in 2018 they were as high as 98%!
Compared to email marketing at an open rate of only 20%, SMS marketing blows email out of the water.
A good open rate is important to the success of your SMS marketing campaign. If users aren’t opening your messages at all, you’ve basically wasted your time.
3. Higher Response Rates
Not only do SMS marketing messages get opened by users more frequently, but they also have higher response rates too. The average response rate for SMS marketing is 45%.
Your response rates can show you if your SMS marketing messages are effective. For instance, if a particular message has a low response rate, you can tweak your message and send it again. If more users respond the second time, you know you’re on the right track.
Plus, higher response rates can lead to more sales.
For many customers, receiving texts is their preferred way of communicating. And 70% of customers say that SMS marketing is a good way for businesses to get their attention.
By communicating with customers the way they want you to, your business is more likely to see engagement and get a response.
Aside from these 3 awesome benefits, SMS marketing is also cost-effective and easy to set up.
Now that you know the advantages of SMS marketing, you’re probably ready to jump right in. But if you want to create successful SMS marketing campaigns, you need to do it right.