Human Resource and Bulk SMS Usage cases.
Human Resource and Bulk SMS Usage cases.
Human Resources, or HR, refers to the workforce of an organisation, and a human resources department deals with every aspect of the business that relates to employees and managers, including payroll, performance, recruitment, selection, staff wellbeing and workplace industrial relations. The HR department is integral to any company, and more attention has been focused on this area in recent years. Human Resource as a concept has undergone to its booming fame in the last couple of years, yet that’s not the end of it. The field of Human Resource is currently – the most prominent and widely adopted phenomenon that businesses have embraced. And why wouldn’t they? After all, human input plays a significant role in the business proceedings. But, to attain quality human resource within an organization, there should be HR professionals with a distinct eye for picking up high caliber individuals. To run a Human Resource Agency or even an in-house HR department, seamless communication is the need of the hour. All HR representatives have to be constantly in touch with the job seekers to make sure that positive interaction takes place. Despite knowing the fact that HR departments and agencies prefer making phone calls to the job seekers and other potential candidates for job openings, we have seen how effectively text messaging has been utilized for instant communications. Not just simply text messaging is implemented for HR communications, on a broader level, text messaging is used for multiple reasons. Let’s discuss 6 most profound of them!
1. INTERVIEW SCHEDULING
For hiring better-performing employees, interviewing them is the first step. You must be aware of the struggle and the required effort to get an ideal candidate for the job. Whether you are an HR representative or even if you run a human resource agency, it is essential to schedule job interviews on calls and later confirm it with a text message. With text messaging for human resource, you can roll out high volumes of text messages, also you can make a targeted list of those candidates whom you think will be suitable for a particular job.
2. CONFIRMATORY TEXT MESSAGES
Keeping interview schedule in mind, you can use text messages for interview reminders as well. HR departments have a database of all the candidates and they tend to segment their list before rolling out confirmation text messages. Once you finalize everything, like an interview, test timings, day, date and etc, you can confirm all the job candidates via a simple text message. By doing so, you will generate a textual proof that an understanding has taken place and later that same text message will serve as a reminder to your job candidate.
3. LAST MINUTE CANCELLATIONS
No one has control over uncertain events or accidents. And there are times when things do not work the way we want them to work. Same applies to the Human Resource operations. Your human resource agency can send last-minute cancellation text messages to a candidate. You should understand that candidates can get furious if they land onto your office and at the last moment you apologize to them for not entertaining them. So, you should always send last-minute cancellation text message which will cause no bother for the job candidates. And by doing that, your reputation will face no real harm.
4. PROMOTIONS & UPDATES
Human Resource agencies go through hundreds of calls and texts daily. And a great way to promote your HR services is to spread your core values with text messaging to a wide range of companies. Not simply this, you can also roll out promotional messages whenever you are participating in a job fair. Most of the established companies tend to conduct a job placement opportunity within their premises. On this point as well, you can use text messaging as a tool for promotional activities. Another important element for human resource agencies is the facilitation of updates. You should always keep your clients and job candidates updated with all the latest happenings. And the best medium to ensure everyone’s updated is the platform of text messaging for human resource.
5. SHORTCODES FOR BULK SMS
Without any exaggeration, we can assume that around 70% of the text messages by an HR department come via shortcodes. A shortcode allows companies to send and receive bulk SMS and to further expand their reach. You can use shortcode text messaging for human resource management and as a result, you will face no delay in real-time communication. For client companies and job candidates also, remembering a shortcode becomes really easy and they can quickly recognize from whom they are receiving all the text messages. You should too buy a shortcode for implementing text messaging services for human resource agencies.
6. ADD DIRECTIONS WITH GOOGLE MAPS
Just by keeping it in the final phase, guiding job candidates to the exact location is by no means of the secondary importance. You are responsible for guiding job candidates for the particular location that you have asked them to come in. Adding a Google Map can be a handy move, you should always add locations to your text messages for the convenience of a candidate. As a human resource representative or even if you run a human resource agency, you should never forget to miss on the opportunity to maximize text messaging for human resource operations.
Bulk SMS Service for Courier and Logistics Company | USMS-GH
Bulk SMS Service for Courier and Logistics Company
Bulk SMS services acts as a great marketing tool for logistics and courier companies. Nowadays people are spending much time on mobile phones Bulk SMS services help in promoting and advertising the brand. Many logistics and courier companies have already replaced emails, calls with SMS services. SMS Gateway API also helps customers to check their order status, real-time notifications regarding the product delivery, etc. As Bulk SMS services are cost-effective and cheaper when compared to other communications, most of the companies prefer SMS as an effective mode of communication to send important updates to their customers. The Courier Industry has a huge potential for growth and in the coming years. E-commerce is the driving force behind the expansion and revolution of the Logistics sector.
Advancements in technology, changing infrastructure, increasing trend towards online shopping are some of the major factors contributing towards the rising demand of Courier Services. Like any other business, Courier industry also needs an efficient communication channel for conveying order updates, delivery status, tracking consignment whereabouts, and sending alerts. Traditional communication channels are not preferred for Courier and Logistics Companies as this industry needs a tool that can disseminate urgent information in just a fraction of seconds. Bulk SMS Service for Courier Industry is a widely used tool as it has the ability to convey important updates in the fastest possible way. In this article, we are going to explore the ways in which a logistics company can utilize SMS Service.
1. Send order updates:
SMS is the best medium to send order updates, delivery notifications, and tracking details in the quickest possible manner. Being the fastest channel for transmitting important notifications, Bulk SMS Service is an ideal tool for conveying consignment details in just a fraction of seconds. As the courier service industry has to provide time-bound delivery services, it requires a tool that can reach the target audience instantly. The biggest advantage of implementing SMS Service is that it enables a business to reach the clients directly and transfer order updates in real time.
Example: Dear Customer, Your AWB no. 26441 has been delivered. Thank you for choosing Platinum Courier Service.
2. Send payment reminders and invoices:
Collecting your pending dues is now easy and effortless. SMS Service enables you to send payment updates, billing, and invoice details in just a click of a button. SMS has replaced the traditional communication tools and has become the first choice among the courier companies for sending payment reminders. Using the Bulk SMS Service of Fast2SMS, you can even attach files such as pdf, jpg, doc, csv for sending invoice and other billing details. This way, Bulk SMS makes the payment collection an easy and hassle-free process.
Example: Dear Customer, Our records show that you owe GHA. 50.00. Kindly make the payment at the earliest. Classic Couriers Pvt Ltd.
3. Advertise your courier service:
Marketing is the backbone of every business and no business can prosper without an efficient marketing strategy. In today’s turbulent market, traditional marketing methods have become obsolete and are no longer relevant. Bulk SMS Marketing can be used to increase brand awareness and advertise your courier business in a cost-effective manner. Using Bulk SMS, you can send offers, deals and discounts to your clients and establish a direct connection with them. SMS Marketing has become a popular promotional tool and is widely used in the courier industry.
Example: Dear Customer, Take the services of ‘The Courier King’ and get special gift coupon worth GHS. 10.00. Hurry up. Offer expires soon. Call us at 233241234567 to know the details.
4. Manage your warehouse:
Managing warehouse is a tedious task. In order to coordinate with the warehouse staff and convey timely updates, large number of logistics companies prefer Bulk SMS Service. As SMS doesn’t require an internet connection to view and is compatible with every mobile device, it works best for managing communications in the warehouse. SMS is an ideal tool for quick and urgent communication related to inventory shortages or back-order deliveries. In case of emergencies like system failure, order delays, where the update needs to be conveyed to the entire warehouse staff, SMS serves as the most appropriate tool.
Example: Dear Staff Members, Please process the delivery of the consignment no 39912872 at the earliest.
5. Communicate with the staff:
Bulk SMS works as the perfect channel for streamlining the internal communication and helps in conducting the business activities smoothly. Since mobile is our primary communication tool and is kept within the arm’s reach 24/7, the information gets delivered at the right moment. Also, Bulk SMS Service enables you to reach thousands of people at the same time thereby providing a wider coverage. Therefore, it is the most viable tool to notify the team members regarding sudden changes, emergencies, alerts and other crucial details.
Example: Dear Team, This is to inform you all that the meeting with the Logistics Manager will be held today at 5 PM. All are requested to attend. You can get started with bulk marketing using USMS-GH platform today.
What is “Open Rate” and how it affects Bulk SMS || USMS-GH
Open rates, just as the name goes, is the frequency(rate at which) SMS is opened. Open rates varies from one marketing medium to another. Today, we will focus on SMS marketing.
Today, with the expansion of mobile phone communications and the increase in the mobile phone industry, SMS marketing has become the most widely used method by companies to advertise their products or services. SMS messaging is one of the most efficient ways of reaching customers and informing them about a company’s latest news, such as special offers or the launch of a new product.
SMS Open Rates vs SMS Read Rates
Many SMS marketers commonly confuse SMS open rates and SMS read rates. In email marketing, the two terms are defined as the following:
- Email Read: The total amount of people that open an email marketing message.
- Email Open: The amount of people that open an email marketing message with images automatically enabled or click to enable the images on your email when opening. In most cases the open rate for email marketing will be less than the read rate.
In SMS marketing though open rates and read rates are defined differently. A “read” for an SMS marketing message is the total amount of people that see the SMS message, including a preview of the message.
What medium of marketing has the highest open rate?
The open rates for SMS messages are amongst the highest across any form of marketing. Frost & Sullivan 2010 & Epsilon 2009 reports found that compared to email marketing, which has an average open rate of 22%, the huge 98% open rate of SMS messages is even more impressive.
However, there is no average response rate that can be given with any exact certainty. The success of SMS marketing varies and depends not only on the product/service being sold & the audience and their receptiveness, but the wording you use, the time of day you send the message and how you require people to respond to acknowledge interest.
The average open rate for SMS marketing is higher than the rate for other advertising methods such as e-mail messages, or Facebook/Instagram ads. SMS texts are more efficient thanks to their instant delivery. Cellphone users can read them on the spot by just tapping on the screen.
It is also true that SMS messaging is not as heavily used as other methods and, as a result, customers won’t feel overwhelmed by the number of ads they receive, as it happens on social media such as Facebook or Instagram. In other words, advertising through SMS is less intrusive and more personal as well.
Why Are SMS Open Rates So High?
The main reason SMS open rates are so high is that SMS marketing requires a strict opt-in from customers before you can message them. How strict? It’s actually federal law that requires businesses to get an opt-in from a consumer prior to sending them an SMS message.
Start taking advantage of this high open rates to boost your business. Register with USMS-GH to begin Bulk SMS marketing now.
Bulk SMS Biggest Mistakes that You Must Avoid (Pt. 1) || USMS-GH
Bulk SMS Biggest Mistakes that You Must Avoid (Pt. 1)
Bulk SMS is a powerful marketing tool, but there are some biggest mistakes you must avoid to be productive in the industry. In this article, we’re going to go through the “Don’ts” and “Dare Nots” of SMS Marketing Campaigns. These are the mistakes that you should avoid at all costs to make your SMS Marketing Promo Campaign successful. Ding! What happens when you hear the familiar text notification sound from your mobile? You pick up to find out who sent you a message, huh? If the text you receive is not from a family member or a friend, it might be an SMS marketing message. Does that text really delight you? Or does it irk you? Your response is likely to depend on whether your business buddy has followed best practices in SMS marketing or not. Because there are the right way and the wrong way to do SMS marketing. Following the SMS marketing “Don’ts” and “Dare Nots” will make your SMS marketing campaign effective and not rage-inducing.
The ‘Don’ts’ of SMS Marketing
Here are a few things that you don’t want to do if you want your SMS marketing campaign to be successful.
Just assume, it’s midnight, you’re sleeping in your cozy bed, and you’re suddenly startled by a business text message. What possibly can be more annoying than that? It’s also not fun to get business texts early in the morning, on holiday, or at dinner with your family. You need to consider the timing of your SMS marketing messages in order to avoid this kind of situation that could cause you to lose even your most loyal customers. Pay attention to the time zones in which your customers are located and send messages during convenient times. According to a study, the best time of day to send SMS marketing messages is between 10:31 a.m. – 11:29 a.m. or 2:34 a.m. – 3:27 p.m.
2. Don’t Use Slang and Abbreviations
In SMS Marketing, you have only 160 characters in text to get your message across. But that doesn’t mean that you should include text slang and abbreviations in your message to fit it all in the given limit. Rule of Thumb! if you can’t say it all in 160 characters, your message is too long. Text slang and abbreviations are not comprehendible for everyone. And if you use them in your SMS marketing messages, you run the risk of confusing users. If your customers have no idea what you’re talking about, they’re going to ignore your message. Evading text slang and abbreviations helps to ensure that your SMS looks professional and that recipients understand them.
3. Don’t Fail to Identify Yourself
Have you ever received an anonymous text message with you having no idea who you’re talking to? Have you ever tried to answer it? The answer obviously is a big ‘No’. Remember that when you send text messages to your customers. If your customer receives a text message without knowing who it is, they are likely to consider it SPAM or suspect it has been sent to the wrong number or by a wrong number. Just introduce yourself, as you do when you meet someone in person. When customers know that it’s your business that communicates with them, they’re more likely to respond. Plus, repeating your company name helps to improve brand recognition.
4. Don’t Be an Obsessive Seller
Nobody likes to communicate with someone who’s always trying to sell something. While the primary objective of your SMS marketing campaign may be to generate sales, it’s crucial that you’re not being nosy. Keep in mind; your customers are human, so talk to them in a friendly, conversational tone.
1. Dare Not Send Too Many Texts for your Bulk SMS
People are already being bombarded with an overwhelming amount of SMS marketing messages every day. In fact, there is an amazing number of SMS messages that are sent per minute – 16 million SMS messages. That’s a lot of text! It’s crucial that your business doesn’t add to this stress by sending too many texts as part of an SMS marketing campaign. If you have nothing important to say or offer, it’s best not to send a text at all. By sending out only the most exciting messages, you will avoid annoying your customers. Oh and of course, when they see that they’ve got a text from you, they’ll know that it will be of value.
2. Dare Not Forget Giving the Opt-Out Instructions for you bulk SMS
It’s not legal to text your customers without their permission. It is also illegal not to give users a way to opt-out of receiving your SMS marketing messages. You must give your users clear instructions on how to opt-out of receiving your SMS marketing messages. You may add these instructions at the end of each text you send, and especially the first message you send. This gives any user the possibility to opt-out readily if they have signed up accidentally or for some reason did not know what they have signed up for. Telling the users that they can opt-out at any time will help you avoid annoying them and will also ensure that your SMS marketing list is filled with people who are actually interested in receiving the messages from your business.
3. Dare Not Forget to Include a Call-to-Action for your Bulk SMS
In any type of marketing campaign, a strong call-to-action is vital. As it is Call to Action that encourages users to take a step further in a buyer’s purchase journey. You must remember that your customers are not the mind readers, so when you want them to do something, you’ve got to ask them. Never forget to include a Strong Call to Action in your SMS marketing message, else it’s a dead-end for your customers. Make it clear, whatever step you want users to take after reading your text message.
The Upshot
This is it! . These are the ‘Don’ts’ and ‘Dare Nots’ of an SMS Marketing Campaign. SMS Marketing can be a powerful tool for your business, enabling you to send important messages directly to your customers. So, take advantage of that. Keep the above-mentioned Don’ts and Dare Nots in mind and you’re going to be a Bulk SMS marketing pro.
Bulk SMS Service for Pharmacies: Use Cases || USMS-GH
Bulk SMS Service for Pharmacies: Use Cases.
Bulk SMS service acts as a powerful tool to communicate with your customers quickly with low investment. Most of the pharmaceutical companies are implementing Bulk SMS service as it is the only channel which can connect with the customers easily in a personalized way. There are many benefits for pharmacists by incorporating Bulk SMS service. It can assist in sending payment reminders, notifications, order updates, etc. to the customers with a single click. Texting makes sure that your SMS is read as it provides a huge open rate of 98% which is the best among all the marketing tools which are available today.
Dosage reminder updates
With the help of USMS-GH Bulk SMS service, you can easily send SMS to clients reminding them to take their dosage on time and assisting them to take their medicine on time and build a strong bond with the target audience. Medication reminders may be very simple but will produce great results in no time. SMS works as a powerful tool in creating better connections with the patients.
Create health awareness
USMS-GH Bulk SMS can be used as a channel to make clients aware about different health issues and how to prevent those diseases. Patients will get connectivity with the company they are using, and feel satisfied receiving health tips from the pharmacy companies. Text messaging works best in bridging the gap between the pharmacists and the clients which in turn adds value to the service.
Send SMS for repeated prescriptions
In most of the cases large numbers of medical prescriptions of the customers get repeated as the same patients will purchase the same medicines on a regular and long-term basis. The problem arises when the customers do not collect their medicines as soon it is available in the store which results in occupying the valuable shelf space of the store. USMS-GH's Bulk SMS assists to eliminate this problem as you can send the alert messages as soon as the medicines are available in your store.
Order collection SMS
By using USMS-GH's Bulk SMS service, you can easily send notifications to your patients when they can come to the medical store and collect the medicine order. Sending Bulk SMS to collect the orders makes the pharmacist manage their task easily and well-coordinated.
Send special offers
USMS-GH's Bulk SMS service acts as the best tool to get the immediate attention of the target audience without any trouble. By using this Bulk SMS service, you can effectively give information about special offers, any discounts on medicines, provide clear details about the timings of your medical shop, and many other updates.
Product restock notifications
Text messages can be sent to the customers informing that their medicine is back in stock. This may occur sometimes when the customer places an order, a medicine may not be available, and to call customers is not always proper in these kinds of issues. Thus, Bulk SMS can also be used to send notifications related to the product restock.
Send SMS suggesting products
With the help of USMS-GH's Bulk SMS service, it is also possible to recommend products to the customers which is a great way to improve the sales and strengthen the bond with the target set of customers. By suggesting the list of products which helps the patients will help your customers to become aware of many unknown products and thereby helps you in promoting your medicines.
Conclusion
Incorporation of Bulk SMS service for medical stores is the most lucrative way to attract more customers and establish long term relations with the customers. It is very essential to build trust in the visitors in order to convert leads into customers. So, incorporating Bulk SMS service will not only increase your client database but also helps to increase your sales with a very low investment. USMS-GH provides the best Bulk SMS service at reasonable prices having many useful features which can take your pharmacy business to the top level. With the help of quality-driven Bulk SMS services, you can easily connect with your patients anytime. Contact Support for further assistance
Safety: Don’t Text While Driving || USMS-GH
“Safety first”
“Safety first” they say. This is more than a cliché. At UMS-GH, we want to encourage Bulk SMS marketing as much as possible, but doing it while driving could now cost you!
It’s easy to think that causing a crash while texting and driving is something other people do. Not you, though, right? You’re a good enough driver that it won’t make a difference if you glance down at your phone. Just for a moment. It’s important! What if you miss that text from your spouse? What if your friend posts on Facebook about where happy hour will be and you miss it? What if your boss emails you?
No one else can successfully text and drive, but you can. News flash: No, you can’t. Really.
Stay Focused
Remember, any distraction can be a problem if it leads you to look away and drift out of your lane, rear-end the car ahead of you or result in some other dangerous consequence. Ketchup spill on your lap from a messy cheeseburger? Dropped your sunglasses? Turning around to get after your kids in the backseat? Actions like these can be a problem if you lose your focus on the road.
And if respect for the lives of others doesn’t motivate you to put your phone down while you’re behind the wheel, maybe legal consequences will. It’s illegal in the state of Minnesota for drivers to read or send texts and emails, as well as access the web, while the vehicle is in motion or part of traffic (that last part means even when you’re at a stop sign or stoplight). You probably don’t want to be a homicidal driver. A great way to avoid it is to put down the phone.
So feel free to use USMS-GH at school, at your home, in the gym, in the club, at work, on the field and wherever else you may find yourself, but remember, safety first! try not to Text while your driving!
Feel free to contact support for any assistance related to the use of USMS-GH platform.
SMS templates for Schools || USMS-GH Bulk SMS
Sometimes, it can get too exhausting when you have to repeatedly type same message over a number of times. This is where SMS templates run in to play. SMS templates saves you tons of time and comes in handy when you have to get repeated task done as quickly as possible. With USMS-GH, you can create customized SMS templates to help you run your day.
Here are some few examples of SMS templates that can be used by schools.
Admission promotional SMS template.
Admissions are open for Pre Nursery to primary 6 for academic session 2020 – 2021 and for JHS 1 and 2 for 2020-2019. Victory Int. School
Attendance notice SMS template.
Sample #1Your ward, Ajjoa was absent today without PRIOR NOTICE. Please send your ward with requisition letter. Regards Victory Int. SchoolSample #2
Dear Parent, Your ward’s, James’ attendance for the month of April 2020 is 20 days. Regards Victory Int. SchoolSample #3
Dear Parents, Your ward Mensah of Class 6 is absent today. Kindly send a leave application/medical certificate as per the school policy. Regards Victory Int. School
Holiday Announcement SMS template
Sample #1Dear Parents Tomorrow (21st Sept,2021), there will be a holiday on account of founders’ day as per Government notification. Thanks. PRINCIPAL, Pathfield SchoolSample #2
Dear Parent, school will remain closed on 21 Aug, 2021 due to Heavy down pour. Thanks. PRINCIPAL, Little Heros AcademySample #3
Dear Parent, here comes the Christmas vacation for your ward, Kafui. School will resume from 3rd January 2022 and attendance is mandatory. Thanks. PRINCIPAL, Samjoe Prep. School
School fees SMS Template
Sample #1Dear parent of Akosua, school fee needs to be paid for the month of April 2020. Please contact administrator. Sonrise AcademySample #2
Dear parent of Majid, please note the last date to pay your ward’s fee for the month of April 2021 is 21st April 2021. Makanaki Prep. SchoolSample #3
Dear Parent of Kitan, Bank Manager – Access Bank has advised parents to pay school fee of their wards by new currency notes only at their branch OR by cheque of any bank. Ignore if already paid. Inconvenience is regretted. Regards King of Boys School
PTA Meeting SMS Template
Sample #1Dear parent, you are hereby requested to attend our PTA (Parent Teachers Association) Meeting on 06 September 2021 between 9am to 10am. Regards HEADMASTER, Mawuli Senior High SchoolSample #2
Dear parent, our teaching technology is changing for your ward, meet your ward’s teacher for more information on 06 September 2021 between 9am to 10am. Regards Headmistress, Popolampo SchoolSample #3
Dear Parents, Tomorrow, Saturday (11th Sep, 2021) there will be a parent teacher meeting for the discussion of your ward’s performance in the school. It is compulsory to attend the meeting. Kindly note that it will be a holiday for students. Regards PRINCIPAL, Henry House School
School Events SMS Templates
Sample #1Dear parent, A warm welcome to our Annual Sports Day 2021 which will be held at our School premises on 06 September 2021 between 9am to 1pm. Regards PRINCIPAL, Summerlight SchoolSample #2
Dear parent, Drawing competition will be held on 06 September 2021 between 9am to 1pm. We look forward for your presence. Regards PRINCIPAL, Kyingz AcademySample #3
Dear parent, we are organizing field trip to Elmina Castle on 06 September 2021. Please read the sent manual and make necessary arrangements for the trip. Regards PRINCIPAL, Celly Queens College.
School Test/Result SMS Template
Sample #1
Dear Parent, 1st semester examinations will commence from 13th September 2021. Please get your wards ready. Regards Royal Prince School
Sample #2
Dear Parent of Racheal, 3rd term Test’s time table was sent with your ward. Regards St. Micheal School
Sample #3
Dear Parent of AMA, Kindly collect the 3rd term Test Mark Sheet from school between 9am to 10am on 06 September 2021. Regards Wallahs School
Staff Communications SMS Template
Sample #1Dear Teachers, meeting will be conducted on Annual examination. Please be present in staff room at 11AM on 06 September 2021. Regards, Headmaster New Spring SchoolSample #2
Dear Teachers, please be advised to be present on this Saturday at 11AM for important discussion on Annual School Day Function. Thanks. PRINCIPAL, Micky Mouse School
General School SMS Templates
Sample #1Parents of Nursery to class 8 are requested to come and collect the books of their ward tomorrow 3rd, April from the school between 10:am to 12 noon. Principal, Tiny Tots AcademySample #2
Dear Parent of Samir Outdoor study trip of SHS 1 has been postponed to 12 Nov from 6th due to huge rush at venue. Regards Mawuli SchoolFor further assistance, contact Support
Bulk SMS: How it’s going to help retail businesses
Retail Market in Africa is evolving continuously. As there is a new trend of online shopping, retail industry is experiencing fluctuations and facing severe competition. Consumer preferences, rising income of the middle class group, changing trends are some of the major factors affecting the growth of the retail sector. Bulk SMS has come to play an important role in this evolution.
Bulk SMS used in retailer business
Shopping is the new trend among peoples. In shopping, Peoples buying clothing, home decor accessories, beauty and health product, jewelleries etc and much more but these days time has changed and shopping reach at the new level. Responsible for all these changes is origin of Retail marketing. Retail change shoppers lifestyle and it create a big and modern platform for shopping like super markets, mall, multiplexes, various brand outlets etc. Retail marketing grows rapidly in future.
Grow with the market
Retail market needs connectivity among industry, retailer and customers. It makes long time relationship between retailer and customer. Bulk SMS provide many features to give many advantages in Retail marketing like promoting new products, brand promotions, discount offers and other services. Retailer chooses Bulk SMS as a best marketing tool to promotion and marketing campaign. Retailers consider they can have a direct communication path with their customers, through Bulk SMS. Bulk SMS marketing using USMS-GH is the simple, effective and quick medium to send alert and updates. Internet SMS is the mode of communication for all purposes like promotional, transactional, wishes etc. Bulk SMS provide many special packages like Transactional SMS, Promotional SMS, Voice SMS and other packages.
Effective Services with SMS marketing
Bulk SMS is an effective & cheapest way of communication for the various purposes such as promotional activities, mass campaign etc. Consumers get an advantage like updates on new offers, big sale, new launches etc via Bulk SMS. In Transactional SMS, Retail Industry sending messages or updates only own permanent customers on their DND or Non DND mobile number. Promotional SMS can filter all DND mobile numbers during SMS sending.
In Bulk SMS, You can send SMS directly from Microsoft excel sheet or a .csv file and it give big platform without any expensive investment. Bulk SMS is only a cost effective service. Bulk SMS give chance to fast and direct communication with their customers. Bulk SMS used as a great marketing and promotional tool.
Why retail business owners need Bulk SMS Service?
Retail Shops need to retain the existing clients and attract more clients. As the retail business is largely dependent on their customers, improving customer service and offering value are the main goals of this business. The newly entered retailers in the industry often face challenges in establishing their goodwill and building a loyal client base. Bulk SMS Service for retail business is an ideal tool which can be used not just for promoting the business but they can establish a personalized connection with their target audience and even notify them about their orders, payment details, order confirmations and delivery status. This way retailers can bridge the communication gap and get connected with their customers on the go.
Benefits of Bulk SMS Service:
- Fastest tool to engage clients.
- Cost-effective channel for conducting promotional campaigns.
- Can reach to millions of clients in a single click of a button.
- Has the highest open and response rates.
- Most reliable and secured channel for transferring urgent updates.
- Internet connectivity not required to view an SMS.
- Helps in building a personalized connection with the target group 24/7.
Uses of Bulk SMS for Retail Industry:
- You can promote your store or website by sharing discount offers, festive deals, coupons, etc.
- Send order updates to your clients informing them about their order status, delivery details, confirmation, courier tracking details, etc.
- Bulk SMS can also be used for conducting a customer loyalty program. In this program, you can send exclusive deals to your premium clients and help them become loyal towards your brand.
- Using Bulk SMS, you can collect customer’s feedback as well.
- Bulk SMS Service can serve as the best tool for the Retail businesses as it is easy to integrate, offers the highest returns on investment and connects with the target customers in a hassle-free manner.
Contact Support for needed assistance.
Bulk SMS: who, when and why?
Bulk SMS is a very useful and effective marketing channel that should be an integral part of any mobile marketing strategy that tends to achieve real success in today’s mobile world.
As we all know, mobile phones are ruling our digital world, so mobile-focused marketing has become a focal point of every strategic marketing planning. Mobile marketing is a huge must for every business that wants to keep a competitive edge over their competitors and maintain advantage within the industry.
SMS marketing is a crucial part of mobile marketing
When we speak about mobile marketing, we must pay special attention to SMS marketing since SMS has proved to be one of the most effective marketing and sales tools. This small portion of information, delivered to your mobile phone, has a phenomenal 98% open rate within 3 minutes! No other marketing tool can offer such an efficiency rate, making SMS marketing the most convenient way to deliver your business message to your customers and prospects.
Although mobile technology has advanced significantly and offers so many new age solutions, some ‘good old things’ will never go out of fashion. To illustrate this, we’ll use some recent mobile marketing stats that say a percentage of smartphone users that text is a whopping 96%! So, despite all the advances in mobile technology, SMS messaging is still very important to users. As a savvy digital marketer, you must not neglect SMS marketing!
Bulk SMS builds quality customer relationships
Bulk SMS will improve your marketing and customer communication. Why? Because it is fast, cost-effective, it builds meaningful conversation and is a permission-based (opt-in), which customers appreciate a lot.
Bulk SMS, also known as Bulk text messaging, Bulk Messaging, Business SMS, SMS software or even Text message marketing, is a service that allows businesses of all sizes to send large quantities of SMS messages to various mobile phones through different mobile networks. To say it simply: Bulk messaging enables you to deliver an SMS to a large number of recipients, at once. If used smartly, Bulk SMS service can even become your perfect business pitch.
Bulk SMS delivery helps businesses build relationships that drive scalable results. This purpose-built service is especially useful in assisting first-time entrepreneurs, and SMEs succeed in reaching the right prospects during the complex purchase process. In the same time, it empowers businesses to create endless opportunities through strategic well-targeted exposure. Bulk SMS enables its users to send mass text messages nationally and internationally. This is the reason why this type of SMS delivery is one of the best solutions for businesses aiming to reach a specific audience, locally or globally.
The most common use of bulk SMS messaging is for:
- Mass SMS advertising
- Sending notifications
- Alerts
- Reminders
- Safety checks (password confirmation)
- Product information
- News
- SMS newsletters
- Entertainment (competitions)
- All sorts of different text messages
Who is using Bulk SMS software?
It is known that this type of messaging is used by:
- Consumer brands
- Enterprises
- Banks
- Media outlets
- Major airlines
- Travel agencies
- Healthcare providers
- Large consumer websites
- Retailers etc.
Why are they using this service?
Because they have a large base of users and clients that need to be reached at once with certain information. Whether it is a reminder, alert or some news, all these businesses need an efficient way to deliver these messages to their audience. But, Bulk messaging is not limited to big companies only.
SMEs can and should use this service as well. Although email marketing is considered one of the most efficient ways to reach people, the fact is that only a small percentage of emails are actually read. The same risk does apply for SMS marketing, but since messages are coming directly to a device people are so attached to, and they don’t require Internet to be opened and read, this risk pays off. And the fact that even 98% of SMSs are opened and read proves that this type of communication is the best if you want to engage consumers and stay on their ‘agenda.’
You should think of mass messaging as your additional business offer that can increase sales and revenue because it empowers you to reach customers when it’s most suitable for them, with the most critical information or service they need from you. You can lead them through the sales funnel to reach macro (purchase) conversions or entice small, micro engagements, depending on the type of business you’re in and your business goals.
Bulk messaging is a perfect platform to be used for organising entertaining mobile marketing campaigns that can not only help you raise additional revenue but also make people remember your brand and stick to it.
Engaging winning games, interesting voting campaigns or Q&A sessions can all be organised using different apps and realised through mass messaging service. Such marketing campaigns will attract new clients to your brick & mortar stores because word of mouth is the most powerful 21st-century marketing tactic. Use bulk SMS to promote your competitions and invite entries.
Who can also use a mass text messaging service to gain competitive advantage and improve customer/user satisfaction?
Private or/and public schools can use mass messaging to send information to parents and teachers. Hotels and restaurants should also consider using bulk SMS concept to send special offers or invitations. Publishers, theatres, cinemas, galleries are all great candidates for using mass text messaging services to announce new books or invite people to premiers and exhibits.
How can your business utilize a bulk SMS gateway?
Here are some examples and ideas on how bulk SMS delivery can be used to add value to your interaction with customers.
- Send reminders – today’s customers are always on the move and need fast and reliable information from businesses and services they interact with. Sending quick reminders can help you improve customers’ perception of your company.
- SMS marketing boosts sales – market new products and services directly through SMS and increase purchase rate.
- Keep customers up to date – keep your loyal customers in the loop and make them feel important.
- Send alerts if there is some problem your clients should be aware of – in case of customer’s service issue that can have a direct impact on your clients, you can quickly inform them to avoid possible inconveniences. People will appreciate such information since they are helpful and prevent misunderstandings.
Let’s conclude this article with the following statement – Bulk SMS is not a service that is limited by the size of one’s business. Companies of all sizes can use this mass text messaging service. If you haven’t tried this type of communication with your clients yet, you should try to feel effectiveness and easiness this type of interaction will provide for you.
Login to start using Bulk SMS service from USMS-GH now.
For further assistance, Contact Support.
Bulk SMS: Tips for successful bulk SMS marketing || USMS-GH
Bulk SMS
Bulk SMS campaigns should be targeted as much as possible. It’s likely the audience has already interacted with your business in some way or other – they may be a current user, have opted in for SMS alerts or previously purchased from your business. So this makes them ideal targets for marketers and research teams.
To help you engage with this more-than-warm audience, here are 5 tips for creating effective and successful campaign messages:
1. Keep it short:
Keep your message below 160 characters. Going above this limit could lead to your messages appearing fragmented on older phones. You’ll also be charged more. Shorter, succinct messages will make more of an impact on recipients anyway so there’s no reason not to keep things simple.
2. Showcase your business name:
You don’t want your texts to appear with an anonymous number shown up top. A text coming from your business name builds trust in your message and lets people know a text isn’t spammy or malicious. It also boosts brand visibility and looks professional. USMS-GH services enable you to edit the sender ID.
3. Personalize your messages:
Although bulk SMS campaigns are sent out in large numbers, this doesn’t mean you can’t personalize your messages. Most bulk SMS service providers will allow you to alter messages to suit a specific recipient based on the information in your database. Address people by their names, refer to an account number or mention the date and time of an event. Consider how you’d like to personalize your messages when creating fields for your sign up pages and database.
4. Include a branded link:
With just 160 characters to convey your message, it makes sense to shorten the link you plan to include in your SMS message. But don’t use a generic link shortener, use a branded link and customize it to drive clicks.
Branded links look neater and can boost your click-through rate by up to 39%. They receive more clicks because they are trusted and indicate where the link leads to.
Another big benefit of using a link shortener is that you can update your short link at any time. Once an SMS is sent, you can’t make any changes to the text. But you can edit the destination of your link in the dashboard.
5. Track and monitor your results:
Add UTM parameters to your branded links and you’ll be able to track precisely how effective your bulk SMS messages are. This will let you see which text, topics, and CTAs drive customer engagement. You’ll even see what leads to conversions. This will inform future decisions and let you improve each bulk SMS campaign you run.
Check out this piece on SMS marketing for more tips on ways to improve your SMS messages.
Beyond Bulk SMS
With increased targeting and personalization becoming more sought after in marketing and customer service messages, SMS messaging services have evolved to meet the needs of modern businesses. Alongside bulk SMS messages, many services provide other features like the sending of single texts for passwords, delivery status alerts, and verification codes. With the growing popularity of chatbots, some services also provide interactive messaging features. These bots can now interact with inbound messages that come about as a result of your outbound bulk SMS campaigns.
Though it has been around for a long time, bulk SMS messaging isn’t going anywhere soon. The high levels of engagement it receives combined with new features in SMS communications means it will continue to be a go-to tool for businesses of all kinds. If you haven’t started implementing bulk SMS campaigns as part of your marketing or customer service strategy, now is the time.
Contact Support for further assistance.