Easy Ways to Maintain a Clean Email List
Easy Ways to Maintain a Clean Email List
When I say, “hygiene” is your first thought of brushing your teeth or washing your hands? Hygiene applies to email too – and thorough and regular email list cleaning will help your messages with both deliverability and engagement. Why should you worry about email list hygiene? Building a quality email list can feel like it’s as much an art as it is a science, and the result is exceptional deliverability and a higher ROI for your email marketing program. It’s easy, though, for unengaged users and invalid leads to creep in and clutter a list, and before you know it, you’re hitting spam traps and landing in the dreaded Spam folder.
Easy Ways to Maintain a Clean Email List?
It’s understandable that the engagement of your email list would change over time. Some members of your audience may have signed up and since had a life change that makes your content irrelevant for them. They may have chosen to stay on your list rather than take the step to unsubscribe and instead just delete your messages, tanking your engagement rates. People also switch email providers, and jobs, and abandon old email addresses, leading to higher bounce rates for your brand. That’s why it’s important to ensure you take time several times a year to maintain email list hygiene. It may feel counterintuitive to remove names from your list, but fewer, more engaged audience members are better than more uninterested names on your list.
Your sender reputation – avoid email bounces, unsubscribes, and spam complaints. Your ability to reach your entire subscriber base – this includes your best or most engaged customers. If you need help cleaning up your email deliverability or validating that the addresses on your list are legitimate, the Usmsgh's team is here to help. A clean list is a list that converts! Easy Ways to Maintain a Clean Email List happens If your email campaigns just aren’t getting the engagement level you’d expect — or maybe they’re not reaching the inbox at all – it’s probably past time to clean up your list. Here are some Easy Ways to Maintain a Clean Email List you may want to consider for your preference center: Easy Ways to Maintain a Clean Email List – Allow your subscribers to specify which different types of content they want to receive from the options you send, including options like newsletters, events, product updates, or deals & discounts. Interests – This information helps you send different versions of your emails based on interest. For example, instead of sending the same newsletter to every subscriber, you can send different versions based on interest such as financial news versus entertainment news. Timing – This gives subscribers control over email frequency or timing.
SMS sales automation
SMS sales automation
From prospecting to lead management and closing deals, your sales team can use SMS sales automation to help move customers through the sales pipeline. It works by programming text messages to be sent once specific sales steps, conditions or qualifications have been met on the sales journey. SMS shines in a wide range of sales activities, including: Sales prospecting (cold and warm) Follow-ups and reminders Relationship building Sales touchpoints Scheduling appointments, demos and consultations
Your sales team reaps some big benefits
To the buyer or prospect, SMS sales automation looks and feels like a personalized, one-on-one conversation. To you, however, it’s just one of potentially thousands of personalized messages you can send with the click of a single button. By adding automated text messaging to your sales process, you can: Drive maximum ROI. Instead of the time-consuming task of manually sending out individual messages, you can send potentially thousands of personalized messages at once to help maximize ROI.
You can add as many prospects as you like to your nurture journey. SMS sales automation programs grow with you. Get your sales messages across fast. Want to capture leads faster than your competitors, but in a less intrusive way? Instead of chasing them over the phone, send them a quick text message inviting them to get in touch when it suits. Build personalized relationships. Text messaging strikes that magic formula of feeling both personal and informal. It’s perfect for building relationships and gaining the trust of prospective clients. SMS sales automation shines at every stage of sales You can use text messaging in all stages of the sales process. Map out your entire sales journey and consider which moments are ripe for a text message or two. Here’s an example of an inbound B2B sales pipeline that could benefit from SMS sales automation In the awareness stage Using the example above, a customer downloads an eBook from your website. Instead of following up with email marketing (which, let’s face it, has lower open rates than text messaging), use SMS sales automation instead. Give the customer a few days or a week to read the eBook, then send some helpful texts with additional links to content they might find interesting.
In the consideration stage
In this stage, your customer has requested a product demo and booked an appointment with one of your sales reps. Send an automated SMS sales automation reminder one day before the meeting – it’s a helpful gesture and also reduces the likelihood of a no-show. In the decision stage The customer is so close to buying. They’ve got the contract, but they’re stalling on signing. Send a quick text reminder, asking if there’s anything you can help with. Or, to get the customer across the line, offer a discount on the original offer if they sign and send the contract back within the next 24 hours. Integrating with other platforms makes all the difference Already use other SMS sales automation tools and systems? Integrate text messaging into your preferred platform for maximum scalability and minimum effort.
For example, USMSGH integrates with some of the most popular sales automation tools in use today. It means you can easily add text messaging to your existing workflows and sales processes. You can even add SMS sales automation to your internal triggers to let sales leads know when a customer needs a follow-up. Here are three powerful integrations between USMSGH integrates and sales tools.
Email Marketing For Crypto Projects
Email Marketing For Crypto Projects
Email marketing for Crypto Projects has remained a bedrock for several businesses in the last decade. Companies use emails to send personalized content to their subscribers, give updates on how the business is faring, and get commitments that lead to action. Email is the third most influential source of information for B2B audiences, per data from email list. Email Marketing For Crypto Projects are turning their attention to this communication medium as email marketing is becoming a primary means to nurture leads and engage customers is becoming a primary means to nurture leads and engage customers However, several regulatory actions have beset the crypto space, with a few world governments taking particular interest in ostracizing all crypto-related activities. One of such is Asian giant China, which unanimously banned cryptocurrencies and crypto mining in its regions. Tech giants like Google, Facebook, and even video sharing platform YouTube have introduced new policies restricting crypto ads on their platforms. Email Marketing For Crypto Projects has enjoyed remarkable adoption globally, with crypto bellwether Bitcoin becoming a legal tender in El Salvador. Other key sub-sectors like decentralized finance (DeFi), non-fungible tokens (NFTs), and rising star play-to-earn (P2E) ecosystems have boomed, making it one of the fastest-growing ecosystems.
The growing interest in crypto makes email marketing an effective channel to publicize your crypto project despite regulatory hurdles. Combining Email Marketing For Crypto Projects with other marketing channels will turbo-charge your crypto project and give you the needed leverage to scale even faster. We provide a few successful tips you can use to achieve your end-of-the-year target.
Collect Email Marketing For Crypto Projects Addresses Of Potential Clients/Players The first step will be to get the email addresses of those interested in your crypto project, which is quite easy to accomplish. Attach a subscription form to your landing page and state clearly what a potential subscriber will benefit from signing up for your content. This information can include a potential timeline or roadmap on how the crypto project is faring and other useful information. This way, you can build a more sustainable relationship with your subscribers and even convert them to your loudest cheerleaders. Email Marketing For Crypto Project Segment Your Subscriber List The next area of focus is to categorize your subscribers into different lists. To help with this task, ensure you provide on the subscription form an option for your subscribers to choose the preferred language they want to receive your emails.
Another method would be to create a multilingual landing page that offers a language-specific signup form for each subscriber. When this information gets to you, curate every subscriber according to their language preference. This approach will help you pitch your crypto project in a language your subscriber understands. Email Marketing For Crypto Projects information Getting their email addresses is one battle won. However, you still have to give them regular updates about how your crypto project is faring. This stage is no time to leave your subscribers assuming what is going on with the project. Provide monthly, quarterly, or even bi-weekly updates and likely changes on the company’s mission and vision. If there is a need to revisit the whitepaper, make sure your community of loyal subscribers are informed. Inform them through email if you feel the company should head in a new direction so they don’t get sidelined. This way, your subscribers will be carried along as the Email Marketing For Crypto Projects unfolds.
Best Cold Email Software
Best Cold Email Software
You decided to take your sales to the next level. You’re on the lookout for Best cold email software tool that will fit into your needs perfectly and speed up your sales cycle. The thing is, though, that there’s a big choice of Best cold email software out there, and sometimes it’s not easy to find the one that’s right for you. I’ve made things a little easier for you and prepared a list of Best cold email software tools to help you make up your mind.
Deliverability
We make sure Usms-gh’s sending algorithm is geared towards the best deliverability. The tool sends Best Cold Email Software at random moments within a specified time frame to mimic human sending. And every time a Best Cold Email Software gets out, the email address gets verified just before it’s sent. The built-in real-time Best Cold Email verification helps you to avoid bounces. We also offer a Warm-up & Recovery system that’s included in the price for all our users. The system has 3 different types of scenarios: Best Cold Email warm-up, domain warm-up, and recovery to regain a good sender reputation With usmsgh Best cold email software you can also track your clicks safely with custom tracking domains. What further sets usmsgh Best Cold Email Software apart are Deliverability Monitor and Bounce Shield. Bounce Shield prevents potential deliverability drops by stopping you from exceeding your Best Cold Email’s provider sending limits. Usms-gh Best Cold Email Software automatically pauses your campaign for several minutes if you’re about to exceed them, so you don’t get blocked for 24 h by your email provider.
Of course, all Best Cold Email Software tools allow you to send automated follow-ups – that’s their very core feature. Usmsgh detects replies from your prospects, and automatically stops the sequence when someone responds or schedules a call via Calendula. Besides that, with usmsgh Best Cold Email Software you can A/B test your messages. You can test up to 5 variations of a message to see which one worked best.
Deliverability Monitor keeps track of your sending process and deliverability trends. By using this feature, you can notice if there are any potential issues with your deliverability, and react in time to avoid them.
Email Marketing Automation
Email Marketing Automation
Usms-gh is an email marketing automation tool that particularly shines because of its huge library of templates, layouts, and styles. These readymade templates can be used to create compelling emails that best suit your business. Combine these templates with usmsgh intuitive email marketing automation, and you have a tool that is guaranteed to help you gather and nurture solid leads. Usms-gh also allows you to send personalized email marketing automation based on contact segmentation. Usms-gh automatically segments your contact list on the basis of industry, personal, and behavior info, thus allowing you to target prospects that are most likely to respond to your emails. The level of email marketing automation that Active Campaign facilitates when it comes to email marketing, definitely makes it one of the best bulk email marketing tools on the market today. You can easily create tons of customized messages, which you can then set up to be sent automatically to the intended contact in your list. Depending on the email marketing automation you set, you can send one-time email campaigns to single or multiple contacts in a matter of seconds. You can also set triggers to send emails automatically in direct response to your audiences’ actions on your website.
Features:
Send targeted and personalized email marketing automation based on automatic contact segmentation Tons of ready-made templates, layouts, and styles to choose from Get real-time insight into your email marketing campaign’s performance with the help of visual analytical dashboards. A/B testing to assess which email will be more effective before sending emails in bulk. Verdict: When it comes to pure email marketing, usmsgh is often counted among the best. Its library of templates and ability to help you send personalized emails makes usmsgh one of the best email marketing automation tools to generate solid leads today.
Usms-gh has an email marketing automation/marketing tool that arms you with all the tools you’ll need to launch a successful email marketing campaign. Thanks to a comprehensive drag-and-drop builder, tons of pre-made templates, and a plethora of free stock images, you can design emails that serve a variety of purposes within minutes. Its email marketing automation, segmentation, and tagging features make sending emails in bulk very convenient. The tool allows you to schedule messages in order to send emails automatically at a time and date you set.
With email marketing automation, you can target your emails more effectively, making sure they reach only those individuals who are likely to be interested in the message.
E-Mail Marketing Campaign
Email Marketing Campaign
An email marketing campaign is a sequence of marketing efforts that contacts multiple recipients at once. Email marketing campaigns are designed to reach out to subscribers at the best time and provide valuable content and relevant offers. Using email marketing campaigns allows you to build deep and trusting relationships with your customers.
USMS-GH shares versatile content ideas for your email marketing campaigns. Check it out to learn more about what email marketing campaigns can do for your business.
Why should I send email campaigns?
- Emails help nurture leads
- Emails help keep customers engaged
- With emails, you can collect data about subscribers
- Emails help convert
- Emails help your business improve
Email marketing campaign makes communication with clients easier and more effective. Email marketing campaigns are a powerful medium between your company and your audience. They help not only to increase sales but build your brand image. Below we listed some objectives you can achieve by sending email marketing campaigns.
- Emails help nurture leads. Each new lead requires nurturing before making his first purchase. The task of your marketing team is to provide them with the right educational materials. They include how-to guides, live demos, workshops, webinars, useful checklists, tutorials, etc. Each email will make a user move down the sales funnel. Predict all possible pain points that a user may face when dealing with your brand and eliminate them.
- Emails help keep customers engaged. Now it’s getting much harder to stir users’ interest in a brand. So, you have to come up with new formats and new offers. Email is just the place for experiments. Via this channel, you can share important information, show your expertise, and offer exclusive deals.
- With emails, you can collect data about subscribers. To provide every user with an individual approach, you need to collect information about them. With an email campaign, this task is as easy as pie. All you need is to ask subscribers to share some important data for you to craft more targeted and personalized offers. Then, you can divide all your list into segments, and send relevant content to each group.
- Emails help convert. With all this personal information about your clients, you can create unique promotions for each user. Track their interactions with your brand and you’ll get to know their favorite products and buying habits — they will help you send emails triggered by clients’ actions. As a result, you’ll increase your email performance and sales.
- Emails help your business improve. Ask your clients for feedback. You can do this right after the purchase or on a regular basis via a survey. You’ll find out what customers appreciate the most about your brand, which difficulties they face, and what they would improve.
When is the best time to send an email campaign?
The best time to send an email campaign depends on the topic of the message, the audience’s lifestyle and habits, and the day of the week.
Typically, the best days are Tuesday, Wednesday, and Thursday because Monday is the busiest day of the week, and on Friday, people try not to leave anything for the next week and cope with their week tasks. Saturday and Sunday often family days, so people spend most of their weekend relaxing and not reading emails. Check out our blog to learn more about the best time to send email marketing campaigns.
The best hours are:
- around 6 am as many people have a habit of checking their phones in bed;
- around 10 am because people also check their emails at the beginning of the working day;
- around 2 pm because people have lunch or coffee breaks;
- from 8 pm to midnight because during these hours people are usually free and many of them have a habit of reading emails before going to sleep.
Though, it’s much easier to identify the worst time to send email campaigns in most cases: it’s inconvenient to read emails during rush hour when people commute to and from their work and at night, as there is a risk of waking them up. You’d better avoid these hours.
It’s necessary to use A/B testing to realize the optimal time to send emails for your sector of business. A/B tests measure the email campaign’s success by open rates and click-through rates.
When you find out the best time for your business to send email campaigns, you can effectively schedule your campaigns with USMS-GH.
Email Campaign Types
- Welcome emails
- Announcement emails
- Testimonial request emails
- Holiday emails
- Invitation emails
- Seasonal emails
- Reactivation emails
- Abandoned shopping cart emails
- Cross-selling emails
- Upselling emails
- Newsletters
- Anniversary emails
Welcome emails. A welcome email is sent when a user subscribes to your mailing list. Ask clients to set their preferences regarding email frequency and the content they are going to receive.
Announcement emails. These are sent to announce an upcoming holiday, event, release of a new product or feature, etc. The aim is to make subscribers interested, encourage them to buy or to visit.
Testimonial request emails. This email campaign is sent to ask clients to leave feedback by commenting, reviewing, or completing a survey to improve the service.
Holiday emails. This type of email campaign engages people with holiday discounts before Christmas, New Year, and other holidays. It builds trust and strengthens positive emotions associated with your brand.
Invitation emails. This email marketing campaign invites subscribers to visit an online webinar, a party, a conference, etc.
Seasonal emails. Intended for sending relevant seasonal offers like umbrellas in rainy storms, or sunglasses in Summer, for instance.
Reactivation emails. Emails sent to inactive clients who lost interest or have forgotten about your company. Don’t just say goodbye to them, try to reactivate and remind them how much value you can share.
Abandoned shopping cart emails. Sometimes subscribers leave items in the shopping cart without buying them for some reason. An abandoned cart email marketing campaign suggests that subscribers return to their carts and inspires them to complete the purchase.
Cross-selling emails. This type of email campaign promotes related products. If your client bought a smartphone, a phone case would be great to cross-sell.
Upselling emails. It describes and offers more advanced, upgrades, and expensive products than the customer considered or bought before.
Newsletters. The most widespread email marketing campaign. Newsletters provide customers with valuable and non-promotional information. If performed well, newsletters help brands build trusting and loyal relationships with people.