SMS 2FA
SMS 2FA
One glimpse at the headlines and it’s pretty clear that cybercrime is huge right now. And it’s growing, so it’s no wonder businesses are so focused on boosting their cyber defenses. One of the proven recommended ways to add an extra layer of security is with two-factor authentication SMS 2FA, also known as multi-factor authentication. In fact, it’s one of the key strategies identified for stopping cybercriminals in their tracks.
What is two-factor authentication?
It’s universal. Any mobile device can receive an OTP in real-time, independent of device and operating system. It builds trust and confidence. By showing your customers that you’re doing what you can to protect them, you’ll earn their trust. It protects internal information. SMS 2FA isn’t just for your customers. Using SMS 2FA can improve security for important internal documents, files, software, passwords and sensitive information, which helps protect your business from ex-employees or scammers. It automates tasks like password resets. Free up your customer service team’s time from pesky ‘password reset’ calls. Instead of customers calling in to verify their identity before resetting a password, set up SMS 2FA to do the job. And one of the easiest ways to enable SMS 2FA? Using SMS messages to send an OTP.
To illustrate how SMS for two-factor authentication could work in your business, here’s an example of a typical ‘log in’ flow that uses SMS 2FA. Enter username and password First, the customer is prompted to enter their usual login details. This is typically a username and password, but it could also be an email address or phone number. This is the first verification. Receive a one-time code If SMS 2FA is set up, then an OTP is then sent to the customer’s mobile phone via text message. This is a temporary, unique code. Enter the SMS 2FA code Once the customer receives the code, they enter the digits into your login portal and can finish signing in. The whole process adds mere seconds to the login experience—plus a whole lot more security and peace of mind.
Why use SMS for 2FA?
If you were to do a poll of customers, you’d no doubt find that the vast majority rate SMS 2FA OTPs as the easiest way to deal with SMS 2FA . Here’s why. It’s super convenient. Most people have their phones next to them all day. They don’t want to rely on a backup email, app or (gasp) phone call to prove themselves—particularly when a quick and unobtrusive text message can do the trick. Codes are temporary. OTPs are time-sensitive. So, by the time a scammer successfully cracks the code, it’s likely to have expired. Guessing leads to lockout. The way SMS 2FA systems work is that, after a certain number of unsuccessful attempts, scammers will be locked out of an account. The real user can be alerted to change their password. Easy integration. If you have an existing SMS 2FA solution, it’s easy to integrate Message Media’s OTP feature. Check out our Integrations Marketplace. It’s safer. SMS is one of the safest choices for SMS 2FA. Other people may have access to your backup email or know the answer to your personalized questions, but it’s unlikely they’ll have your phone in their pocket.
OTT Messaging
OTT Messaging
Heard of OTT messaging? Not quite sure what it’s all about? While the acronym might not be all that familiar to you, the channels used for OTT (over-the-top, BTW) are sure to be. In a nutshell, OTT messaging uses apps like WhatsApp, Facebook Messenger, Google Business Messages or Instagram to connect and chat with your customers. With the meteoric rise of these apps in recent years, it’s a great way to meet your customers where they hang out. Here, we break down what OTT messaging is, how it works and when you’d use it instead of SMS. Let’s dive in.
A quick explainer on OTT messaging
Without getting too technical, OTT messaging uses a text-based communications platform ‘over the top’ of an existing internet service. More broadly, OTT also describes technologies that sit on top of other systems (think the Apple TV box that streams movies to your television). With literally billions of people around the world using apps like WhatsApp and Facebook Messenger to stay in touch with friends and family, OTT messaging is a great tool to add to your communications toolkit. OTT messaging is great for your customers, too. Just like any other conversation, chats in these channels are personal, helpful and easy to track. Customers love the familiarity of their favorite channels and will appreciate the fact that you meet them there. And, with the right OTT platform behind you, it becomes incredibly easy to manage all your chats across apps and channels.
Let’s take a quick look at the main instant OTT messaging apps:
Facebook. With almost 3 billion users, Facebook is a great place to meet your customers for a chat. To make it easy for customers to chat to you, simply add a ‘Message’ button to your page, add chat to your ads, and use Messenger for live chat. Instagram. To connect directly with customers on Instagram, use direct messages (DMs). DMs are great for asking questions, providing support and general chit-chat about your brand. Google’s Business Messages. With this form of chat, customers can message you straight from where they find you on Google. You’ll just need to enable chat in your Google Business account—once done, the chat button will start showing up on your Google Business and Maps listings. WhatsApp. WhatsApp Business is an easy way to sort and manage your OTT messaging. And, with over 2 billion monthly active users, it’s clear customers love it, too. To get started, you’ll need to work with a WhatsApp Business Solution Provider like OTT Messaging Media to set up your account. Then, you can add click-to-chat to your website, run click-to-WhatsApp ads on Facebook, create a WhatsApp QR code, or run a WhatsApp marketing campaign.
USSD GH
USSD
Unstructured Supplementary Service Data popularly known as USSD is a protocol used by GSM (Global System for Mobile Communications ) cellphones to communicate with their service provider’s computers via text messages. To explain this in simple terms, when you dial a number that starts with * and ends with #, you are using USSD. This is known to be currently the best available communications technology to deliver mobile financial services to customers. USSD GH works with codes made up of the characters that are available on a mobile phone. A USSD message, which can be up to 182 characters long, establishes a real-time communication session between the phone and another device (typically, a network or server). It can be used for Wireless Application Protocol (WAP) browsing, mobile money services, prepaid callback service, menu-based information services, and location-based content services. With USSD, users interact directly from their mobile phones by making selections from various menus. Unlike an SMS message, during a USSD session, a USSD message creates a real-time connection. This means USSD enables two-way communication of information, as long as the communication line stays open. As such, queries and answers are nearly instantaneous.
A typical way of how the USSD works may involve a query from a mobile phone user, such as a request for a bank account balance. Once the user sends the request, the USSD gateway forwards it to the user’s USSD application, which responds to the request. The process is then repeated in reverse, i.e., the response goes back to the ussd gateway, which displays the content of that response on the screen of the user’s mobile phone. Generally, the responses, which contain a maximum of 182 alphanumeric characters, are sent in a format that’s easy to display. The user sends and receives data by dialing a specific short code — which usually, ranges from three (3) to five (5) numbers. USSD apps are instantly available to every subscriber the moment they’re deployed to a network and do not require any installation from the User.
A USSD application may be used for several reasons, such as the following : Mobile banking. Unlike banking apps that need internet access and smartphone functionality, USSD banking can work on any mobile device, including feature phones. Order confirmations. Food delivery providers can use USSD to enable two-way communication between customers placing orders and the vendors to alert customers when their orders are on the way. Marketing surveys. USSD can be used for mobile marketing. For example, organizations can send basic marketing surveys that users can respond to immediately, enabling companies to get customer feedback in real-time. Network configuration and requests. USSD is used to configure a user’s mobile device on the network. It also provides a menu of service options a user can choose from for such things as buying airtime or requesting account balances. Callback services. Service organizations, such as insurance providers and financial services companies, can use USSD to determine customers’ interests by enabling them to request callbacks after they present their offers. Coupons and vouchers. Retailers can use USSD to communicate special offers to customers, as well as send coupons and vouchers. Customer update requests. USSD can integrate with enterprise resource planning (ERP) and customer relationship management (CRM) systems to request updated customer information.
Bulk SMS-GH
Bulk SMS-GH
What is Bulk SMS-Gh? Bulk SMS-GH refers to the sending of large numbers of SMS messages to mobile phones. Mobile phones have become an integral part of our lives. Hence mobile marketing must be considered in every strategic marketing planning especially for businesses that wants to have a competitive edge over their competitors within the industry. One of the biggest advantages of bulk SMS-Gh messaging is that it has the ability to reach almost anyone, anywhere across the world, with little effort. SMS marketing has proven to be one of the most effective tools in marketing and sales. Not only does this benefit your business when communicating with your existing customers but it broadens your customer reach.
What is Bulk SMS?
Bulk SMS-GH refers to the sending of large numbers of SMS messages to mobile phones. Mobile phones have become an integral part of our lives. Hence mobile marketing must be considered in every strategic marketing planning especially for businesses that wants to have a competitive edge over their competitors within the industry. One of the biggest advantages of bulk SMS-Gh messaging is that it has the ability to reach almost anyone, anywhere across the world, with little effort. SMS marketing has proven to be one of the most effective tools in marketing and sales. Not only does this benefit your business when communicating with your existing customers but it broadens your customer reach.
Reminders To offer discounts and sale alerts Coupon codes Product news Election vote appeals Sending Thank you Messages Service notifications Feedback requests Survey links App download links Internal employee updates Emergency updates Who can use Bulk SMS-GH Service? People that can use Bulk sms-gh includes: Schools Enterprises Banks Media outlets Airlines Travel agencies Healthcare providers Retailers etc. One very important tip you need to know before sending out bulk sms-gh is your target audience. Bulk SMS-GH campaigns should be targeted as much as possible so it can be effective. Here are a few tips to make your bulk sms-gh campaigns effective: 1. Make it short Always ensure that your messages are precise and straight to the point. Do not add any unnecessary information so as not to deter your clients from reading 2. Create your business name When sending bulk messages ensure that your text comes from your business name. This is what we call Sender Id. This builds the trust people have in your message and lets people know that the text isn't malicious. Most service providers allows you to create sender ids with a maximum of eleven characters hence it is important to ensure that your sender id falls within this range. 3. Personalize your messages To build further trust with your clients, you can personalize your messages. Most bulk sms-gh platforms has this feature to allow you personalize your message, make sure you use it. WIGAL provides the lowest and unbeatable Bulk SMS-GH pricing to all mobile networks in Ghana. source: wigal
Why do businesses need Bulk SMS-GH Messaging
Why do businesses need Bulk SMS-GH Messaging
Why do businesses need Bulk SMS-GH messaging is an excellent tool for businesses to stay in touch with their customers. It allows you to send mass text messages to all your customers simultaneously. According to a recent study, seven(7) out of every ten(10) people own a smartphone in 2020, making it easy to reach at least seven(7) out of ten(10) customers you have. Another research conducted also stated that 90% of customers you send text messages to read in less than 3 seconds. Why do businesses need Bulk SMS-GH messaging channel also has a read rate of 98%. Why do businesses need Bulk SMS-GH messaging is redefining how businesses interact with their customers these days. It is helping Businesses send product updates and promotional messages to their customers directly on their mobile phones. Over the years, the Why do businesses need Bulk SMS-GH messaging channel has become a central communication tool for businesses around the globe. SMS Marketing is reliable and easy to use. It helps businesses capture the attention of their clients from all over the world with just a simple click of a button. The data above confirms why sending Bulk SMS-GH messaging? is the preferred choice by businesses in reaching their customers rather than the other forms of marketing. works well for both B2B and B2C environments.
Here are some ways in which you can use Why do businesses need Bulk SMS-GH messaging for your business: Customer communication Why do businesses need Why do businesses need Bulk SMS-GH messaging is a great way to communicate with customers. You can send customers an update about new products or promotions you are running, or give them important information like account details or product delivery updates. Event notifications If your company organizes events like seminars, conferences, or product launches, you may use Why do businesses need Bulk SMS-GH messaging to notify people about the event’s location, time, and date so they don’t miss it. This will also help you in getting more attendees for your event as people will know exactly when and where the event is happening.
Sending reminders People often forget about things like paying bills on time or completing tasks by a certain date. In such cases, if you send them a reminder through, Why do businesses need Bulk SMS-GH messaging right before their deadline arrives, they are more likely to remember what they need to do and complete their task on time without any hassle. source: nalosolutions
SMS sales automation
SMS sales automation
From prospecting to lead management and closing deals, your sales team can use SMS sales automation to help move customers through the sales pipeline. It works by programming text messages to be sent once specific sales steps, conditions or qualifications have been met on the sales journey. SMS shines in a wide range of sales activities, including: Sales prospecting (cold and warm) Follow-ups and reminders Relationship building Sales touchpoints Scheduling appointments, demos and consultations
Your sales team reaps some big benefits
To the buyer or prospect, SMS sales automation looks and feels like a personalized, one-on-one conversation. To you, however, it’s just one of potentially thousands of personalized messages you can send with the click of a single button. By adding automated text messaging to your sales process, you can: Drive maximum ROI. Instead of the time-consuming task of manually sending out individual messages, you can send potentially thousands of personalized messages at once to help maximize ROI.
You can add as many prospects as you like to your nurture journey. SMS sales automation programs grow with you. Get your sales messages across fast. Want to capture leads faster than your competitors, but in a less intrusive way? Instead of chasing them over the phone, send them a quick text message inviting them to get in touch when it suits. Build personalized relationships. Text messaging strikes that magic formula of feeling both personal and informal. It’s perfect for building relationships and gaining the trust of prospective clients. SMS sales automation shines at every stage of sales You can use text messaging in all stages of the sales process. Map out your entire sales journey and consider which moments are ripe for a text message or two. Here’s an example of an inbound B2B sales pipeline that could benefit from SMS sales automation In the awareness stage Using the example above, a customer downloads an eBook from your website. Instead of following up with email marketing (which, let’s face it, has lower open rates than text messaging), use SMS sales automation instead. Give the customer a few days or a week to read the eBook, then send some helpful texts with additional links to content they might find interesting.
In the consideration stage
In this stage, your customer has requested a product demo and booked an appointment with one of your sales reps. Send an automated SMS sales automation reminder one day before the meeting – it’s a helpful gesture and also reduces the likelihood of a no-show. In the decision stage The customer is so close to buying. They’ve got the contract, but they’re stalling on signing. Send a quick text reminder, asking if there’s anything you can help with. Or, to get the customer across the line, offer a discount on the original offer if they sign and send the contract back within the next 24 hours. Integrating with other platforms makes all the difference Already use other SMS sales automation tools and systems? Integrate text messaging into your preferred platform for maximum scalability and minimum effort.
For example, USMSGH integrates with some of the most popular sales automation tools in use today. It means you can easily add text messaging to your existing workflows and sales processes. You can even add SMS sales automation to your internal triggers to let sales leads know when a customer needs a follow-up. Here are three powerful integrations between USMSGH integrates and sales tools.
2-Way Bulk SMS
2-Way Bulk SMS
2-Way Bulk SMS lets you send and receive messages to and from hundreds of people at once through a web-based platform that uses API. Your customers can reach you by sending simple keywords via a short code or long code. In response, you get to reply to these messages through your computer or phone application that uses the system. In terms of using bulk SMS for business, the capability of communicating to clients or potential customers in bulk is quite an efficient way of reaching your target especially when you have limited resources or manpower to carry out your promotional strategies. The added convenience of receiving replies directly (and instantly) from your recipients, increases the possibility of quick sales, repeat business or increased conversion.
Why Should You Use 2 Way Bulk SMS
2-Way Bulk SMS provides a quick solution to customer concerns. With a single keyword, you get to know what they need and promptly give them a suitable response. You are also highlighting convenience and practicality on the part of your end-users. In the past, people had to contact businesses through phone calls or snail mail and both methods were too time consuming and counterproductive to queries and concerns that needed immediate attention.
The possibilities are endless when you begin to maximize the advantages of two way communication in honing B2C relations and expanding the influence of your business. Here are some of the biggest benefits that you can possibly gain from 2-Way bulk sms: 1. 97% Read Rate 2. Practical and Budget-friendly 3. Convenient and foolproof 4. Enhanced Communication with Customers 5. Fast and Hassle-freeresses. IP addresses filter . Sending messages will be possible only from the whitelisted IP addresses (attempts at sending messages from other IPs will result in the following response: ERROR:105). IP addresses should be separated by semicolons
There are several companies that provide 2 Way Bulk SMS applications for you to read, reply, and even monitor the messages you send and receive. Some interfaces are also available for both web and smartphone. You don’t need rocket science or additional software to operate it or deliver your message, in the same way that text messaging is an activity that is already a staple in your customers’ daily routine. Simple, quick, and easy. Out of all the constantly changing advertising trends, SMS is something that has been quite constant and flexible throughout. It is a simple and immediate exchange of messages. By using 2-Way Bulk SMS, you can send a message to a hundred customers within minutes. You can upsell more products and even convert more leads without having to stress out your marketing and support representatives.
Regardless of size, every business could use a helping hand from their customers. Since 2-Way Bulk SMS lets recipients reply directly to businesses, it effectively bridges gaps between the two. The more customers get the chance to interact with brands they support, the more likely they are to willingly participate in future promotions and efforts to sustain the business.
Conclusion
Quite frankly, there are several more advantages of 2-Way Bulk SMS marketing awaiting to be discovered. The key is to have a clear vision of how you want to grow your business so you can incorporate 2-way bulk SMS accordingly for your company’s objectives and customers’ demands. Once you decide to promote your business and reach out to customers using text messaging, be sure to the New Media Services team a message. Our very own LOOP (Live Online Operator Platform) platforms have helped countless companies carry out accessible communication channels, including bulk sms service for business, for long-term growth and stability.
SMS Unicode
SMS Unicode
Conventionally, SMS Unicode (Short Message Service) messaging is recognized to be one of the most used mediums of communicating. The techniques used in constructing SMS Unicode messages shape the way messages are sent and received by recipients. With that noted, understanding some concepts and integrating some of the best practices will be key in ensuring that messages are delivered the way it is expected and also reduce the risk of unexpected costs. Getting answers to these and many other information would definitely keep us all well informed and appreciate the way to properly put out text messages going forward. We start by taking a brief look at texts and how they play a role in SMS Unicode messaging. First of all, it is important to note that all characters that we see on our screens are just symbolic representations of data being fed to computers for human understanding. Every character on your keyboard is encoded in GSM 03.38 when it is being used to create an SMS including the spaces between words. SMS Unicode basically supports two standards of character set: GSM-7 and UCS-2(Also known as Unicode).
A single payload of an SMS message can only contain a capacity of 140 bytes . Hence for a message of more than 140 bytes (i.e. for 160 standard GSM characters), it is considered as a longer message and hence it is split into individual messages called segments . This is described as a concatenated message/multi-part message. In a multi-part message, some of the allocated bytes from the payload are used to create a user data header (UDH). This provides identification and ordering information so that the receiving device knows how to order the separate payloads, which may arrive at the handset out of order into a single readable message. The UDH takes 6 bytes or 48 bits. Hence for multi-segment messages, this leaves 153 GSM-7 characters or 67 UCS-2 characters per segment.
Messages that are not encoded by GSM-7 (Unicode) are limited to 70 characters. Here are a few points to note which will be of benefit to us as we continue:
GSM-7 : This character encoding standard uses most but not all, characters for languages that use the Latin-based alphabet, such as English, Spanish, French. The GSM character encoding uses 7 bits to represent each character. One SMS message that uses GSM can contain a capacity of 160 characters (packed in up to 140 octets) in one SMS Unicode message in the GSM network. The basic character set GSM & can be found here.
Beside the standard GSM characters, characters such as “€ ^ { } [ ] ~ | “ symbols can be used in SMS Unicode messages. The 160 segment count remains, though these characters use additional space; twice the amount of space per character.
Unicode Encoding: Wikipedia describes this type of character as encoding which allows use of a greater range of characters and languages. Unicode also known as UCS-2 can represent the most commonly used characters including punctuation marks, mathematical symbols, technical symbols, arrows, and characters making up non-Latin alphabets, such as Thai, Chinese, or Arabic script and Emojis characters at the cost of a greater space expense.
When UCS-2 characters are included in the body of a message(using GSM/UCS-2 encoding ), the message automatically changes to UCS-2 encoding (which will change the message body limit to 70 characters each).
So going forward we do understand that the character limit for an SMS Unicode is 160 or 70 per message segment depending on the type of characters being used. So for instance if an SMS is sent with texts of about 170 character limit, the message is going to be segmented into 2 parts if it is using GSM encoding (i.e. 153+17 ) or 3 parts if it is Unicode encoding (i.e. 67+67+36). The character length of an SMS message is 160 only if it is GSM encoding. If special characters are used in a text message, it will be a Unicode encoding, and it will reduce the character limit to 70 per segment.
An SMS Unicode message is charged per segment, so with the above example the sender is charged respective to the total of the message segments. With that in mind, we do realize it can be very worrying for individuals who would want to communicate with as much freedom and flexibility and not worrying so much about the cost involved, and usmsgh takes care of just that! usmsgh provides a platform where users are able to send as many messages with as many characters for the users’ satisfaction at very affordable rates.
Source: Arkesel SMS Unicode
Conventionally, SMS Unicode (Short Message Service) messaging is recognized to be one of the most used mediums of communicating. The techniques used in constructing SMS Unicode messages shape the way messages are sent and received by recipients. With that noted, understanding some concepts and integrating some of the best practices will be key in ensuring that messages are delivered the way it is expected and also reduce the risk of unexpected costs. Getting answers to these and many other information would definitely keep us all well informed and appreciate the way to properly put out text messages going forward. We start by taking a brief look at texts and how they play a role in SMS Unicode messaging. First of all, it is important to note that all characters that we see on our screens are just symbolic representations of data being fed to computers for human understanding. Every character on your keyboard is encoded in GSM 03.38 when it is being used to create an SMS including the spaces between words. SMS Unicode basically supports two standards of character set: GSM-7 and UCS-2(Also known as Unicode).
A single payload of an SMS message can only contain a capacity of 140 bytes . Hence for a message of more than 140 bytes (i.e. for 160 standard GSM characters), it is considered as a longer message and hence it is split into individual messages called segments . This is described as a concatenated message/multi-part message. In a multi-part message, some of the allocated bytes from the payload are used to create a user data header (UDH). This provides identification and ordering information so that the receiving device knows how to order the separate payloads, which may arrive at the handset out of order into a single readable message. The UDH takes 6 bytes or 48 bits. Hence for multi-segment messages, this leaves 153 GSM-7 characters or 67 UCS-2 characters per segment.
Messages that are not encoded by GSM-7 (Unicode) are limited to 70 characters. Here are a few points to note which will be of benefit to us as we continue: GSM-7 : This character encoding standard uses most but not all, characters for languages that use the Latin-based alphabet, such as English, Spanish, French. The GSM character encoding uses 7 bits to represent each character. One SMS message that uses GSM can contain a capacity of 160 characters (packed in up to 140 octets) in one SMS Unicode message in the GSM network. The basic character set GSM & can be found here.
Beside the standard GSM characters, characters such as “€ ^ { } [ ] ~ | “ symbols can be used in SMS Unicode messages. The 160 segment count remains, though these characters use additional space; twice the amount of space per character. Unicode Encoding: Wikipedia describes this type of character as encoding which allows use of a greater range of characters and languages. Unicode also known as UCS-2 can represent the most commonly used characters including punctuation marks, mathematical symbols, technical symbols, arrows, and characters making up non-Latin alphabets, such as Thai, Chinese, or Arabic script and Emojis characters at the cost of a greater space expense. When UCS-2 characters are included in the body of a message(using GSM/UCS-2 encoding ), the message automatically changes to UCS-2 encoding (which will change the message body limit to 70 characters each).
So going forward we do understand that the character limit for an SMS Unicode is 160 or 70 per message segment depending on the type of characters being used. So for instance if an SMS is sent with texts of about 170 character limit, the message is going to be segmented into 2 parts if it is using GSM encoding (i.e. 153+17 ) or 3 parts if it is Unicode encoding (i.e. 67+67+36). The character length of an SMS message is 160 only if it is GSM encoding. If special characters are used in a text message, it will be a Unicode encoding, and it will reduce the character limit to 70 per segment. An SMS Unicode message is charged per segment, so with the above example the sender is charged respective to the total of the message segments. With that in mind, we do realize it can be very worrying for individuals who would want to communicate with as much freedom and flexibility and not worrying so much about the cost involved, and usmsgh takes care of just that! usmsgh provides a platform where users are able to send as many messages with as many characters for the users’ satisfaction at very affordable rates. Source: Arkesel
Email Marketing
EMAIL MARKETING
Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails
Email marketing is the act of sending promotional messages to people in mass quantities. It typically is to generate sales or leads and it may contain advertising. Email marketing convert prospects into customers, and turns one-time buyers into repeat customers and raving fans.
Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels. Whether it’s transactional email at scale by secure SMTP and API or bespoke marketing emails that are beautiful and professional the USMSgh email product has your business email needs covered.
There are a ton of email service providers out there, but we take the guesswork out and make it really easy to choose the right one for you and your goals. A big later in this guide, we’ll list out our favorite ESPs that you can choose from. After those two steps, it’s just a matter of refining your lists and your messaging so you’re reaching your audience and really connecting with them. Plus, you’ll be able to set up some automation in your email marketing service which will make things much easier for you. Email marketing can help you build a relationship with your audience while also driving traffic to your blog, social media, or anywhere else you’d like folks to visit. You can even segment your emails and target users by demographic so you’re only sending people the messages they want to see most. Email marketing also allows you to run A/B tests of a subject line or call to action to identify the best performing message by using email marketing software that can also be configured to easily send out emails. Check out USMSGH email templates to see more of what you can do with email marketing. At USMS-GH, we’ll walk you through the entire process of setting up your email marketing funnel so that you can acquire leads and generate sales, 24/7. source: neilpatel
E-Mail Marketing Campaign
Email Marketing Campaign
An email marketing campaign is a sequence of marketing efforts that contacts multiple recipients at once. Email marketing campaigns are designed to reach out to subscribers at the best time and provide valuable content and relevant offers. Using email marketing campaigns allows you to build deep and trusting relationships with your customers.
USMS-GH shares versatile content ideas for your email marketing campaigns. Check it out to learn more about what email marketing campaigns can do for your business.
Why should I send email campaigns?
- Emails help nurture leads
- Emails help keep customers engaged
- With emails, you can collect data about subscribers
- Emails help convert
- Emails help your business improve
Email marketing campaign makes communication with clients easier and more effective. Email marketing campaigns are a powerful medium between your company and your audience. They help not only to increase sales but build your brand image. Below we listed some objectives you can achieve by sending email marketing campaigns.
- Emails help nurture leads. Each new lead requires nurturing before making his first purchase. The task of your marketing team is to provide them with the right educational materials. They include how-to guides, live demos, workshops, webinars, useful checklists, tutorials, etc. Each email will make a user move down the sales funnel. Predict all possible pain points that a user may face when dealing with your brand and eliminate them.
- Emails help keep customers engaged. Now it’s getting much harder to stir users’ interest in a brand. So, you have to come up with new formats and new offers. Email is just the place for experiments. Via this channel, you can share important information, show your expertise, and offer exclusive deals.
- With emails, you can collect data about subscribers. To provide every user with an individual approach, you need to collect information about them. With an email campaign, this task is as easy as pie. All you need is to ask subscribers to share some important data for you to craft more targeted and personalized offers. Then, you can divide all your list into segments, and send relevant content to each group.
- Emails help convert. With all this personal information about your clients, you can create unique promotions for each user. Track their interactions with your brand and you’ll get to know their favorite products and buying habits — they will help you send emails triggered by clients’ actions. As a result, you’ll increase your email performance and sales.
- Emails help your business improve. Ask your clients for feedback. You can do this right after the purchase or on a regular basis via a survey. You’ll find out what customers appreciate the most about your brand, which difficulties they face, and what they would improve.
When is the best time to send an email campaign?
The best time to send an email campaign depends on the topic of the message, the audience’s lifestyle and habits, and the day of the week.
Typically, the best days are Tuesday, Wednesday, and Thursday because Monday is the busiest day of the week, and on Friday, people try not to leave anything for the next week and cope with their week tasks. Saturday and Sunday often family days, so people spend most of their weekend relaxing and not reading emails. Check out our blog to learn more about the best time to send email marketing campaigns.
The best hours are:
- around 6 am as many people have a habit of checking their phones in bed;
- around 10 am because people also check their emails at the beginning of the working day;
- around 2 pm because people have lunch or coffee breaks;
- from 8 pm to midnight because during these hours people are usually free and many of them have a habit of reading emails before going to sleep.
Though, it’s much easier to identify the worst time to send email campaigns in most cases: it’s inconvenient to read emails during rush hour when people commute to and from their work and at night, as there is a risk of waking them up. You’d better avoid these hours.
It’s necessary to use A/B testing to realize the optimal time to send emails for your sector of business. A/B tests measure the email campaign’s success by open rates and click-through rates.
When you find out the best time for your business to send email campaigns, you can effectively schedule your campaigns with USMS-GH.
Email Campaign Types
- Welcome emails
- Announcement emails
- Testimonial request emails
- Holiday emails
- Invitation emails
- Seasonal emails
- Reactivation emails
- Abandoned shopping cart emails
- Cross-selling emails
- Upselling emails
- Newsletters
- Anniversary emails
Welcome emails. A welcome email is sent when a user subscribes to your mailing list. Ask clients to set their preferences regarding email frequency and the content they are going to receive.
Announcement emails. These are sent to announce an upcoming holiday, event, release of a new product or feature, etc. The aim is to make subscribers interested, encourage them to buy or to visit.
Testimonial request emails. This email campaign is sent to ask clients to leave feedback by commenting, reviewing, or completing a survey to improve the service.
Holiday emails. This type of email campaign engages people with holiday discounts before Christmas, New Year, and other holidays. It builds trust and strengthens positive emotions associated with your brand.
Invitation emails. This email marketing campaign invites subscribers to visit an online webinar, a party, a conference, etc.
Seasonal emails. Intended for sending relevant seasonal offers like umbrellas in rainy storms, or sunglasses in Summer, for instance.
Reactivation emails. Emails sent to inactive clients who lost interest or have forgotten about your company. Don’t just say goodbye to them, try to reactivate and remind them how much value you can share.
Abandoned shopping cart emails. Sometimes subscribers leave items in the shopping cart without buying them for some reason. An abandoned cart email marketing campaign suggests that subscribers return to their carts and inspires them to complete the purchase.
Cross-selling emails. This type of email campaign promotes related products. If your client bought a smartphone, a phone case would be great to cross-sell.
Upselling emails. It describes and offers more advanced, upgrades, and expensive products than the customer considered or bought before.
Newsletters. The most widespread email marketing campaign. Newsletters provide customers with valuable and non-promotional information. If performed well, newsletters help brands build trusting and loyal relationships with people.