Text Campaigns
TEXT CAMPAIGNS
Text campaigns are marketing campaigns sent via text message or short message service (SMS). Text campaigns rely on SMS messages to send information about discounts, promotions, new products, and more directly to their customers’ mobile devices. As such, text campaigns enhance communication between businesses and their target customers. Here at Usmsgh, the stats don’t lie. SMS messaging is shown to have by far the highest engagement rate of any marketing channel. While it's true that not everyone has a smartphone with Internet access, more than 5 billion people worldwide can receive SMS texts. And 90% of texts are opened within 3 minutes of receipt, with a 98% open rate overall. That’s a near guarantee that your message will actually reach your customer.
A recent survey found that more than half of consumers prefer to receive updates from brands via text. So, small business owners and big corporations alike have started using text marketing campaigns in an effort to boost customer satisfaction and engagement. Whatever you do though, make sure your text campaigns are always compliant with the law and that you're respecting your customers by giving them an easy way to stop receiving text campaign messages. This message has a clear CTA for their 15% discount offer, which then links to a branded landing page with more information. Understanding performance is key to a successful Text campaigns marketing strategy. You can’t improve what you don’t measure, which is why we’ve developed a robust set of pre-built analytics dashboards that help you make smarter marketing decisions.
From basic opt-in and click through rates to campaign revenue attribution and abandoned cart recoveries, the data we surface will give you meaningful insights and help you refine your text messaging. We’re proud of our easy-to-use text campaigns service. We’re even prouder of our humans. Unlike many software companies who avoid you at all costs, we actually want to talk to you. We believe that our expertise can help you maximize your success, which maximizes ours. For that reason, we’ve built teams of dedicated people who spend time with our customers helping them develop custom strategies that are tailored for their business. Our goal is to help businesses optimize how they communicate and engage with their customers more efficiently through messaging source: privy
Receive text messages online
Our receive Bulk SMS online API allows you to receive text messages from an inbox with our inbound Bulk SMS API. Using your API key, you can get the latest messages from one or more inboxes. Messages can either be returned as either JSON or XML for easy inclusion in your own app, CRM or system. Test our inbound Bulk SMS API and register for a API key today.
Send SMS Campaigns In Minutes
Send SMS Campaigns In Minutes
Connected to more than 700 operators worldwide, usmsgh allows you to send SMS campaigns in Minutes from Ghana and abroad. We guarantee the best Send SMS Campaigns In Minutes service at the lowest market prices, without any commitment. Choose usmsgh.com for your bulk SMS sending, manage your SMS campaign alert systems, E-mail marketing campaigns or to stay in touch with colleagues and partners via SMS. Choose our API http, FTP or our SOAP Web Service to send SMS from your system information. And travelling, you will always have access to your account via our usmsgh Website application across the globe
How to start: Bulk SMS API
To start using Bulk SMS API, you need to create an account on the USMSGH/SMS API website. Registration is completely free of charge. Your account is ready to use immediately after registration, but we recommend you to verify at least one sender name or number. The default name for all messages sent before verification is “INFO”.
In order to improve the security of the API interface, you may create a whitelist of IP addresses. IP addresses filter . Sending messages will be possible only from the whitelisted IP addresses (attempts at sending messages from other IPs will result in the following response: ERROR:105). IP addresses should be separated by semicolons
open API resources
USMSGH/ Bulk SMS API has more API resources beyond those mentioned in this documentation. They are documented in an openAPI standard here and are constantly extended and upgraded..
Authentication
We recommend OAuth 2.0 authentication. To use OAuth, please generate a new token with selected scopes in the OAuth Tokens section of the Customer Portal. Authorization header will be necessary in request to our Bulk SMS API. If your environment doesn't support headers modification, please add the access_token parameter with its value to request. Please note that this is not a recommended authorization alternative and it has an adverse effect on security..
Receive text messages online
Our receive Bulk SMS online API allows you to receive text messages from an inbox with our inbound Bulk SMS API. Using your API key, you can get the latest messages from one or more inboxes. Messages can either be returned as either JSON or XML for easy inclusion in your own app, CRM or system. Test our inbound Bulk SMS API and register for a API key today.
Email Marketing
EMAIL MARKETING
Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails
Email marketing is the act of sending promotional messages to people in mass quantities. It typically is to generate sales or leads and it may contain advertising. Email marketing convert prospects into customers, and turns one-time buyers into repeat customers and raving fans.
Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels. Whether it’s transactional email at scale by secure SMTP and API or bespoke marketing emails that are beautiful and professional the USMSgh email product has your business email needs covered.
There are a ton of email service providers out there, but we take the guesswork out and make it really easy to choose the right one for you and your goals. A big later in this guide, we’ll list out our favorite ESPs that you can choose from. After those two steps, it’s just a matter of refining your lists and your messaging so you’re reaching your audience and really connecting with them. Plus, you’ll be able to set up some automation in your email marketing service which will make things much easier for you. Email marketing can help you build a relationship with your audience while also driving traffic to your blog, social media, or anywhere else you’d like folks to visit. You can even segment your emails and target users by demographic so you’re only sending people the messages they want to see most. Email marketing also allows you to run A/B tests of a subject line or call to action to identify the best performing message by using email marketing software that can also be configured to easily send out emails. Check out USMSGH email templates to see more of what you can do with email marketing. At USMS-GH, we’ll walk you through the entire process of setting up your email marketing funnel so that you can acquire leads and generate sales, 24/7. source: neilpatel
Bulk SMS API IN GHANA
BULK SMS API IN GHANA
Bulk SMS API is a high-quality SMS platform, enabling you to integrate any of your applications with our SMS message sending and receiving system. The main advantage of our system is its simplicity of implementation. The SMS message may have your company name or any phone number you own as sender name. Every message sent from our system has its own unique id, which allows you to receive confirmation of its delivery. Our Platinum Partner Operator status guarantees the highest quality text service at up to 8,000 messages a second. What’s more, our Bulk SMS API can personalize messages, receive delivery receipts, schedule messages and pull results from mobile forms and surveys into your app. Our SMS gateway can also handle tickets, enabling you to send individual vouchers or tickets. Try sending a message using our Bulk SMS API today.
How to start Bulk SMS API
To start using Bulk SMS API, you need to create an account on the USMSGH/SMS API website. Registration is completely free of charge. Your account is ready to use immediately after registration, but we recommend you to verify at least one sender name or number. The default name for all messages sent before verification is “INFO”.
In order to improve the security of the API interface, you may create a whitelist of IP addresses. IP addresses filter . Sending messages will be possible only from the whitelisted IP addresses (attempts at sending messages from other IPs will result in the following response: ERROR:105). IP addresses should be separated by semicolons
open API resources
USMSGH/ Bulk SMS API has more API resources beyond those mentioned in this documentation. They are documented in an openAPI standard here and are constantly extended and upgraded..
Authentication
We recommend OAuth 2.0 authentication. To use OAuth, please generate a new token with selected scopes in the OAuth Tokens section of the Customer Portal. Authorization header will be necessary in request to our Bulk SMS API. If your environment doesn't support headers modification, please add the access_token parameter with its value to request. Please note that this is not a recommended authorization alternative and it has an adverse effect on security..
Receive text messages online
Our receive Bulk SMS online API allows you to receive text messages from an inbox with our inbound Bulk SMS API. Using your API key, you can get the latest messages from one or more inboxes. Messages can either be returned as either JSON or XML for easy inclusion in your own app, CRM or system. Test our inbound Bulk SMS API and register for a API key today.
Christmas SMS for family and Friends 2021- Pt. 3 | USMS-GH
Christmas SMS for family and Friends 2021
In the past few days we have been looking at Christmas SMS for family and friends. Here is the final part of this series. Do enjoy.
- Wishing you safe travels this holiday season and always from our family to yours. Have a merry Xmas and a happy New Year.
- May your family be blessed with love from the ones that matter most this holiday season and throughout the coming year.
- I am dreaming of white Christmas with every card I write. May your days be merry and bright and May all your Christmases be white.
- I hope Santa is good to you this year because you only deserve the best. Merry Christmas from our family to yours.
- May this joyous season bring laughter and joy to you and to the ones that matter most in your life.
- We hope this season ends on a joyful note and continues into a safe and prosperous New Year for you and your family.
- May your inner child come out this holiday season so you may truly enjoy and appreciate the small things in life that so often get overlooked.
- There is no such thing as the bond between family members. And it only gets stronger each time we get to spend time together on such a fantastic occasion! Merry Christmas!
- Christmas is the time to give gifts to your family and let them know how much you care about them, so that’s what I’m doing.
Source: WishQuotes
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SMS Marketing: a gift to give your business this Christmas | USMS-GH
SMS Marketing: a gift to give your business this Christmas
Just like that, the year has flown by and we are in the final few weeks of 2021 already! The countdown to Christmas has begun and despite the unexpected challenges we’ve experienced the Christmas spirits are high and the hunt for the perfect gifts has begun. Consumers are looking to buy and businesses are wanting to sell and the best form of communication to get in touch throughout the biggest holiday of the year is SMS, and we’re here to tell you why… Just like with any big spending season, there are irresistible offers everywhere you look and SMS is the best resource to directly communicate with your database and cut through the noise. This is because you don’t need to worry about your message being lost in a crowded mailbox and it’s more efficient and less intrusive than a phone call! Here are just a few of the ways SMS can help your business this Christmas:
Providing helpful updates to Customers
SMS is perfect for reaching out to customers to provide them with updates and information around Christmas time. Especially for details such as updated opening and closing times, with different Lockdown regulations across the country it can be confusing and as such, it becomes even more important to let customers know when your stores will be open. Also if you are introducing new rules and regulations to ensure staff and customers are safe when shopping with you, USMS-GH is the best way to let them know. This also is likely to help increase footfall in your shop as customers will be confident that they are safe when shopping with you.
Bulk SMS campaigns are the perfect way to drive traffic to your website. Whether you have an awesome Christmas sale to entice them or a new project range for the winter months that they wouldn’t want to miss, you can include a link within your text message to direct recipients right to your website. What’s also super handy is we have a URL tracker that allows you to track exactly who has clicked on your link, at what time and what device, meaning you can easily track the success of your campaign whilst being able to use the data to plan future campaigns. You even have the option to brand this too!
Sharing last minute offers
If you want to boost sales you can send out a bulk text campaign with a last-minute offer that your customers simply can’t ignore. By sending these out via text you don’t have to worry about your offer landing in a crowded inbox. You can even add an element of urgency to encourage them to engage with it right away! Also, the friendly SMS experts here at USMS-GH are on standby to help you with your SMS campaigns, by ensuring you are adding as much value to your text messages in order to maximise engagement and boost your ROI.
Share the Christmas Spirit
You can share the Christmas Spirit with your loyal customers, while also boosting your customer retention, by wishing your loyal customers a Merry Christmas and a Happy new year. You could even include an exclusive offer in here too. This will not only help boost your sales over Christmas but it will leave a positive impression on your customers, resulting in more purchases in the New Year! I have highlighted just a few of the many ways SMS can be used this Christmas to help your business, however, if you wanted to chat through any other ideas then please just get in touch. We are here to help you with SMS and ensure you have a successful Christmas.
Christmas Marketing Catchphrases for your bulk SMS marketing 2021
Catchy Christmas Marketing Catchphrases to add to your bulk SMS marketing 2021
Making a great Christmas SMS marketing holiday campaign is very crucial in the attainment of your end of year sales goals. A brilliant and cheerful catchphrase that represents the season is precisely the thing to different you from the competition. Here is an excellent list of some Christmas SMS marketing phrases.
How to install
1. All hearts come home at Christmas.
2. All I want for Christmas is true love.
3. Are you thinking about Christmas shopping yet?
4. Christmas is fun with people like you!
5. Christmas is the day that holds all time together.
6. Christmas is not a season. It is a feeling.
7. Come get ready for Christmas.
8. from Our Store to Your Home.
9. HO! HO! HO! Let us fill your holidays with fun and goodness.
10. I am dreaming of a white Christmas.
11. Indulge yourself in joy.
12. It is beginning to look a lot like Christmas.
13. It is the season of giving!
14. It is the most wonderful time of the year.
15. Jolly holly-days to you and yours!
16. Our out of control Christmas sale!
17. Our Sales bells are jingling!
18. Peace and joy sold here.
19. Peace, Love, and Harmony sold here!
20. Sugar and spice make Christmas nice!
21. There has been only one Christmas–the rest are anniversaries.
22. We have everything they want! 23. We are Dreaming of a Perfect Christmas!
24. We are so in the mood for Christmas.
Pursuing customers directly with bulk SMS messages will allow you to effectively take advantage of the massively increased Christmas holiday season spending and get you on the right pathway for a successful new year. Bulk SMS marketing gives a massive 98 per cent open rate with close to 90 per cent of messages opened within three minutes. Data available confirms that bulk SMS marketing can be as great as eight times more efficient at winning customers. For more information on how your business can profit from bulk SMS marketing this Christmas and New Year holiday period, contact support. You can register for free to get started with your Christmas marketing campaign. Follow us on Facebook and Instagram for more.
SMS marketing and CTR (Click Through Rates)
SMS Marketing Click-Through Rates
SMS open rates are very different than SMS click-through rates. Open rates are when someone opens an SMS message. Click-through rates are calculated by dividing the amount of people that clicked on a hyperlink in a message, by the amount of people that received that SMS message. So for example, if you send an SMS message to 10 people, and 3 of them click on the link in the SMS message, the click-through rate would be 30%.
While SMS click-through rates vary widely, we’ve found the average SMS marketing click-through rate is somewhere in the 5-10% range.
Do you have ever wondered what exactly the SMS marketing done with the help of click-through rate implies for companies? Do you have ever thought what indicates SMS click-through rate preferred by leading brands with suitable hyperlinks in their text messages or SMS?
If your answer is no or you do not have any idea or knowledge about this latest concept of the marketing sector, you should definitely follow this article. Here, you will be able to get a good explanation of the term as bulk SMS click-through rate and later on, be able to know its importance in the marketing sector and for leading brands prevailing in the market.
Overview of the Term: SMS click-through rate
SMS click-through rate implies the actual percentage of overall customers, which when seen click over the hyperlink present within a text message. For instance, if 10 customers in all receive the SMS message of your brand or company and two of them put clicks over the hyperlink you have provided in your texts, you would be able to achieve about 20 percent of the click-through rate via SMS marketing activity.
From a variety of sources, we can see the average SMS marketing conversion rate is 29%. In terms of the average increase in conversion rates attributed to text message marketing, it’s 156%. The conversion rate for SMS is much higher than other digital marketing channels:
- 3.26% for email marketing
- 3.17% for Google Ads
- 9.21% for Facebook ads
SMS marketing’s conversion rate is 200% higher than the next best performing marketing channel.
Calculating the Conversion Rate for SMS Marketing
If you’ve come across our marketing material, you may have seen us referencing the fact that SMS has an average open rate of 98%. It’s crazy to us how highly underutilized SMS messaging is by marketers.
Even if you don’t care about sky-high open rates, response rates that are eight times higher than email, and click-through rates of 30%, you’ll find the conversion rate of SMS marketing impressive. Instead of one single conversion rate metric, here are a couple:
- Salesforce found a conversation rate of 45% for brands using SMS
- SEJ reported a conversion rate of 17% for text advertising campaigns
- Our customer, Whisker Seeker, routinely seeks a 25% conversion rate on its SMS promotions
- Toroe Eyewear increased its e-commerce store’s conversion rate by 200% using text marketing
Get started with USMS-GH bulk marketing now.
Contact Support for further assistance.
How to Increase SMS Open Rates || USMS-GH
How to Increase SMS Open Rates
Open rates.
Open rate, in text messaging is used to denote the number of sent texts viewed by the receiver. This equates as the number of targeted subscribers that actually viewed the text message. A quite surprising statistic is that text message marketing open rates are over 90%. This means that only less than 10% of targeted subscriber do not open the text to read its content. That is considerably high compared to other marketing channels like email marketing. Yet, why is the open rate for text message marketing so high? It is essentially because text messaging has no spam, making text messages a clean marketing channel. However, the question “How to increase SMS open rates” still remains valid in the minds of many. With business competition so high these days, companies today must be aggressive in the marketing of their products and services. This means utilizing a variety of traditional and new marketing strategies and tools to engage new customers and manage them once they are acquired. SMS marketing also plays a major role in developing a relationship with your customers and converting prospects.
The state of email and SMS in 2021
The first thing that you should know about both email and SMS is that they have been around for a while, both for personal and professional use. This familiarity can be huge when it comes to reach customers, as they already understand the platform and how to communicate. In fact, the over 90% open rate of SMS often comes from users always being near their phones. Whereas, the ubiquitous nature of email has led to a steady decline of open rate stats over time. Now, in 2021, with a variety of new and innovative communication platforms, most customers still prefer the tried and true methods of email and SMS. That being said, customers are also much more interested in receiving a good customer experience when they are interacting with a company. This is why best practices must be put into place in order to get the most out of these tools.
SMS Messaging Was and is Very Effective
As we have moved to mobile phones becoming the center of business marketing efforts, it is easy to forget that what was considered the original mew marketing tool started out on mobile phones even before the internet became a factor. It was SMS or text messaging that got companies to consider mobile phones as a marketing device. SMS marketing was an immediate hit and has enjoyed during its life a very high open rate. In fact, globally text messaging enjoys an open rate of more than 90%. In a world of two-way communication being a standard, this is an astounding number. It has caused SMS messaging to be a standard tool for many companies to use to engage potential customers or to alert customers to new products, specials, discounts and other promotions. But not all SMS messages are created equal and many SMS marketing campaigns do not meet their objectives. The first goal of any SMS campaign is to get customers to open the test mail. Here are the proven methods for increasing your SMS open rates.
Below are five of our best SMS marketing strategies to increase the open rates of your SMS messages.
1. Timing is everything
Make sure that you send your Bulk SMS messages at the right time. You want to send a message near the time you want the person to take action. If you want to direct them to a sale, do it the night before or morning of the sale. People expect an SMS message to be current. So give them what they expect. Make it a last minute call to action. 2. Perfect Your first Line You need to be able to capture the attention of your target market with introductions that resonate with them. Look at other successful SMS messages to get some ideas on how to get people to open your text.
2. Perfect Your first Line
You need to be able to capture the attention of your target market with introductions that resonate with them. Look at other successful SMS messages to get some ideas on how to get people to open your text.
3. 80/20 rule
The next strategy for optimizing your open rate and getting the most out of your campaign is known as the rule of 80/20. Under this rule, you want to dedicate about 80% or 4 out of 5 messages to being insightful and helpful to your customers, while only actually selling the other 20% of the time. Along with providing a better experience to your customers, it will also make your bulk SMS messages with sales content more powerful. Now, even though you won’t be selling with each message, another way to increase open rate and conversion rate is by including a call-to-action with each SMS. Especially with the immediacy of text marketing, having a clear next step for customers to take will make them look forward to your messaging and help your open rate.
4. Collect Data and Analyze It
You should collect data on every aspect of your Bulk SMS marketing campaign, and analyze this data to perfect the campaign. Look at your target market, the actual message, the offer, and the results to determine how you did, and what can be improved. After you have made adjustments, test these changes with new SMS messages. Repeat this process continuously.
5. Understand the delivery method
Both SMS and email work best, both in regards to the power of the campaign and open rate, when working together. However, there will be times when you will need to understand the strengths and weaknesses of both avenues along with which is best used to meet your goals. For example, there are plenty of occasions where an SMS message should be used, due to the speed and ease of use. That being said, the same efficiency can work against you in other scenarios with less timely info, in which case an email will be more appropriate. As you plan out your campaigns, make sure you understand the delivery methods you will be using and that they are the best option for what you hope to accomplish.
Conclusion
All the above strategies are designed to answer how to increase SMS open rates. As long as you will keep these tips in mind, you will have nothing to worry about with retention or open rates! SMS Marketing is also a better and smarter choice than social media (Facebook, Twitter or LinkedIn). Because almost 100% of mobile phones are SMS-enabled, it’s the easiest communication channel everyone in the world knows how to use and, above all, because 99% of all SMS messages are opened and read within 5 minutes or less. This is a huge open and read rate! For further assistance, contact support.
Bulk SMS Biggest Mistakes that You Must Avoid (Pt. 2) || USMS-GH
Bulk SMS Biggest Mistakes that You Must Avoid (Pt. 2)
Every business has one ultimate goal––to make profits. The only way to thrive in such competitive and saturated markets is by focussing on innovative marketing strategies. Bulk SMS marketing is one such strategy that will help you boost your revenues.
With smartphone users increasing to more than 90% of the population, it is imperative for businesses to be where their customers are––on mobile-friendly platforms.
Thus, there lies a flood of opportunities for marketers in the arena of SMS marketing. Done right, bulk SMS service can magnify your reach manifold. However, if you don’t implement it correctly, there could be a potential revenue loss and you could also end up damaging brand reputation.
If your SMS marketing campaign hasn’t been yielding desired results, then this blog is for you. We’ve curated a list of mistakes that you can avoid while designing your bulk SMS marketing campaigns.
Not knowing your audience
Knowing your audience and understanding their behaviour, buying patterns, requirements, etc. should be every business leader’s first priority. You can’t create impactful SMS campaigns without knowing what your audience connects with.
Marketers need to consider demographics such as age, gender, pain points and lifestyle preferences. Align your campaign according to the said criterion to make it more appealing and personalised.
To be able to do this effectively, it is important that you segment your audience into relevant groups and design effective message templates for each of them.
Lack of personal touch
Once the SMS has reached the target audience, only content matters. Your content should hit the nail on the head—make readers feel special and, at the same time, brief them about your product.
Do not forget to include the customer’s name in the text. And if you combine it with their purchase history, that’ll be the cherry on top! Don’t forget to keep them updated about your latest offers and promotions and ensure regular check-ins tailored to their needs.
Effective CTA is missing
SMS stands for short message service and, hence, the content should immediately draw the reader’s attention towards the CTA (call to action)––a.k.a. the purpose of the message.
The presence or lack of a CTA can make or break your SMS content. If you have one, you can lure the reader into clicking on that link or placing that call. However, if you don’t have one, you can leave your readers feeling uncertain about the next steps that they need to follow and, subsequently, your brand.
Thus, always remember to place CTAs strategically to ensure that your audience does not miss out.
Bottom line: Never forget CTAs while developing bulk SMS campaigns.
Wrong timing of Bulk SMS
Timing is everything. And this mantra applies to bulk SMSes as well. Customers are highly likely to feel annoyed if they’re contacted at odd hours. And rightly so.
Although India has managed to regulate promotional SMS timings (from 9:00 am to 9:00 pm), one can still go wrong.
Have you noticed how prominent F&B brands usually send out their SMSes during meal-times? That’s a smart strategy to persuade users to hit that CTA in case they’re planning to eat-out.
Keep in mind:
Never text too early––before the person has his cup of coffee or too late when the customer is already preparing for bed or is asleep.
Avoid sending messages during peak hours when people are preoccupied with other activities.
Avoid sending messages during weekends as that can lead to a high unsubscribe rate.
Your customers may always be on their phones but you still don’t want to buzz them at the wrong time. Choose your time window carefully based on your industry and customer’s preferences.
Lack of consent
Make sure to add opt-in and opt-out options to your bulk SMS services. Always take consent from your audience before making them a part of your bulk SMS group. With so much noise from thousands of brands, customers are bound to get annoyed with too many promotional SMSes.
This also affects your brand reputation because customers will look at your business as inconsiderate. Lack of consent or permission can also force them to take legal action against your brand.
Long and convoluted SMS template
Modern day customers don’t have the time to open and read every text. They usually glance at SMSes and other updates from the notification bar and clear it right away. A short and smart combination of words in a line should be enough to put your message across and influence them positively without taking up too much of their time.
Always try to follow the 3C practice for your bulk SMS service—clarity, concise and call–to-action. Lengthy messages depict unprofessionalism and confuse your audience.
Using colloquial or casual tonality
While every customer will not connect with professional sounding content, it is important for businesses to avoid unprofessional language and abbreviations as these make your brand look overly laidback.
The content should sound neither too casual and nor too professional. And it should be easy to understand. In order to improve your brand’s credibility and reliability try to use a language free from jargons and acronyms.
Not being consistent with bulk SMS strategy
Make sure to set an optimal frequency before you launch your campaign and stick to that pattern. The aim should be to strike a balance.
If you send too many messages in one week and, then, too less in the following week following, customers will be confused and will opt-out of your bulk SMS service.
Being annoyingly frequent is also a common mistake made by marketers while running bulk SMS service campaigns. In these cases, even if people don’t opt-out, they will still disregard your texts.
Both scenarios are risky.
Therefore, depending on your sector and type of subscribers, find the best and most optimal frequency for your business.
Choosing the wrong bulk SMS provider
You need to be very careful when choosing your technology partners. Markets for bulk SMS are more than saturated and you need to evaluate them on the basis of several aspects such as cost, uptime, delivery rate and backup. Carefully analyse and study online reviews for these service providers before investing your hard earned money.
You can choose a reliable organisation like USMS-GH. Our customers love us for the delivery rate and after-sales support offered by our experts.
Check out the first part of this post here.
Contact Support for further assistance.