Heard of OTT messaging? Not quite sure what it’s all about? While the acronym might not be all that familiar to you, the channels used for OTT (over-the-top, BTW) are sure to be. In a nutshell, OTT messaging uses apps like WhatsApp, Facebook Messenger, Google Business Messages or Instagram to connect and chat with your customers. With the meteoric rise of these apps in recent years, it’s a great way to meet your customers where they hang out. Here, we break down what OTT messaging is, how it works and when you’d use it instead of SMS. Let’s dive in.
A quick explainer on OTT messaging
Without getting too technical, OTT messaging uses a text-based communications platform ‘over the top’ of an existing internet service. More broadly, OTT also describes technologies that sit on top of other systems (think the Apple TV box that streams movies to your television). With literally billions of people around the world using apps like WhatsApp and Facebook Messenger to stay in touch with friends and family, OTT messaging is a great tool to add to your communications toolkit. OTT messaging is great for your customers, too. Just like any other conversation, chats in these channels are personal, helpful and easy to track. Customers love the familiarity of their favorite channels and will appreciate the fact that you meet them there. And, with the right OTT platform behind you, it becomes incredibly easy to manage all your chats across apps and channels.
According to Statista, the most popular instant messaging apps in the world right now are WhatsApp, WeChat and Facebook Messenger. Then there are platforms like Google Business Messages and Instagram, which offer other ways for potential customers to reach out to you.
Let’s take a quick look at the main instant OTT messaging apps:
Facebook. With almost 3 billion users, Facebook is a great place to meet your customers for a chat. To make it easy for customers to chat to you, simply add a ‘Message’ button to your page, add chat to your ads, and use Messenger for live chat. Instagram. To connect directly with customers on Instagram, use direct messages (DMs). DMs are great for asking questions, providing support and general chit-chat about your brand. Google’s Business Messages. With this form of chat, customers can message you straight from where they find you on Google. You’ll just need to enable chat in your Google Business account—once done, the chat button will start showing up on your Google Business and Maps listings. WhatsApp. WhatsApp Business is an easy way to sort and manage your OTT messaging. And, with over 2 billion monthly active users, it’s clear customers love it, too. To get started, you’ll need to work with a WhatsApp Business Solution Provider like OTT Messaging Media to set up your account. Then, you can add click-to-chat to your website, run click-to-WhatsApp ads on Facebook, create a WhatsApp QR code, or run a WhatsApp marketing campaign.
SMS vs MMS
You probably send text messages daily, but you still might not be able to answer the question: “What is SMS?” In short, SMS is simply an abbreviation for Short Message Service, or another name for a text message. You might be doubly confused when it comes to understanding the difference between SMS vs MMS. These two terms are used interchangeably but actually refer to different types of messaging. The simplest way to understand the difference is that SMS refers to text messages, while MMS refers to messages with a picture or video. Understanding the breakdown of SMS vs MMS messages and their differences will give you more insight into how to best connect with your customers, as well as which mass text messaging service is best for your business.
What is SMS?
Let’s start with the definition what SMS is. What is the difference between a text message and an SMS message? Well, an SMS is a text message. SMS was developed in the 1980s and is one of the oldest texting technologies. It’s also the most widely used, despite a growing number of alternate ways to communicate. While you might refer to a variety of different message types as simply a “text” in your daily life, however, the difference is that an SMS message contains only text (no pictures or videos) and is limited to 160 characters. For example, technically iMessages aren’t text messages, even though most people usually refer to them as such.
MMS stands for Multimedia Messaging Service. You can think of it as an enhancement to the standard SMS message. You’ve probably guessed it by now, but the main difference between SMS and MMS is that you can send multimedia in your messages. This includes media such as videos, pictures, audio clips and GIFs, and more. Additionally, MMS allows for up to 1600 characters of text in your message — which is a considerable amount more than a standard SMS. MMS vs SMS: A Side-By-Side Comparison By now you’re probably already starting to understand what SMS is, especially since you probably send multiple SMS messages in your daily life. However, it might be easier to see what SMS is visually, especially since two pieces of similar content can look different when using SMS vs MMS messaging as a strategy. Even though the below image is based on an iPhone screen, when comparing SMS vs MMS, Android, iPhone, and other smartphones follow the same pattern.
Should I Use SMS vs MMS?
Now that you’ve answered “What is SMS?” and “What is MMS?” it’s time to decide which type of message is best for you. Choosing between SMS vs MMS requires you to understand what your end users are more likely to engage with and what your use case is. Do you need to communicate a quick message and have people follow a link? If so, SMS vs MMS may be the right choice. If you’re looking to really grab their attention, can afford the additional cost, and need to show them something visually, MMS vs SMS is the way to go. Ultimately, what’s most important is measuring your results and making adjustments to fine-tune your strategy and get the best ROI possible. Most Usms-gh users will send a mix of SMS and MMS messages to balance their costs and engagement.
Auto SMS Sender
It seems like everywhere you turn, people are talking about marketing automation. Even though it’s easy to tune out common buzzwords, automation is something you need to pay attention to — especially when it comes to SMS. Tools like an auto SMS sender can upgrade your messaging strategy and increase your revenue. Looking for the best auto SMS software? Here’s how to weed out the good from the bad.
If you’re considering an auto SMS sender that doesn’t have a drag and drop interface, be sure to spend time demoing the product so you know just how complicated it will be to alter the texting sequence. We find that the best automatic text messaging strategy involves incorporating data to make constant improvements — whether that be to the flow of the journey or the wording of your messages. If the process to make changes is complicated, chances are you could break the entire journey by making small changes. Or, the amount of time it takes to update your automatic texting journey could discourage you from regularly optimizing it. If you have a drag and drop interface, this isn’t a problem, but if not, don’t settle for a sales person merely showing you how it works. Ask for a demo period of the software so you can get to know it yourself.
One of the biggest mistakes people make when they move to an auto SMS sender is sending out text messages that are too generic. This happens when you don’t segment your text list accurately enough. We like to use the term “segment of one” at Usms-gh, which emphasizes how niche we believe segmentation can get.
In order to maximize the potential of sending automatic SMS messages, you’ll want the platform you choose to integrate directly with the processes you already have in place.
“Collecting information is now totally automated without someone from our team having to be managing that and inputting that data. We get the information we need and save time while doing it,”
Not only do you need the first party data, but your SMS sender should be able to do the work for you when it comes to sending messages to the correct segments. There should be no manual entry involved in sorting your contact list — that’s the work for your auto SMS sender. If you’re in the process of shopping around for an auto SMS sender, this is an important feature to ask about.
For example, do you use Slack to communicate with your sales team? Find an auto SMS sender that integrates with Slack so that you can seamlessly send contacts to the appropriate sales representative for more in depth follow up or conversation.
Choosing an auto SMS sender can be overwhelming. There are a lot of companies that claim to have certain capabilities they don’t necessarily have.
Unstructured Supplementary Service Data popularly known as USSD is a protocol used by GSM (Global System for Mobile Communications ) cellphones to communicate with their service provider’s computers via text messages. To explain this in simple terms, when you dial a number that starts with * and ends with #, you are using USSD. This is known to be currently the best available communications technology to deliver mobile financial services to customers. USSD GH works with codes made up of the characters that are available on a mobile phone. A USSD message, which can be up to 182 characters long, establishes a real-time communication session between the phone and another device (typically, a network or server). It can be used for Wireless Application Protocol (WAP) browsing, mobile money services, prepaid callback service, menu-based information services, and location-based content services. With USSD, users interact directly from their mobile phones by making selections from various menus. Unlike an SMS message, during a USSD session, a USSD message creates a real-time connection. This means USSD enables two-way communication of information, as long as the communication line stays open. As such, queries and answers are nearly instantaneous.
A typical way of how the USSD works may involve a query from a mobile phone user, such as a request for a bank account balance. Once the user sends the request, the USSD gateway forwards it to the user’s USSD application, which responds to the request. The process is then repeated in reverse, i.e., the response goes back to the ussd gateway, which displays the content of that response on the screen of the user’s mobile phone. Generally, the responses, which contain a maximum of 182 alphanumeric characters, are sent in a format that’s easy to display. The user sends and receives data by dialing a specific short code — which usually, ranges from three (3) to five (5) numbers. USSD apps are instantly available to every subscriber the moment they’re deployed to a network and do not require any installation from the User.
A USSD application may be used for several reasons, such as the following : Mobile banking. Unlike banking apps that need internet access and smartphone functionality, USSD banking can work on any mobile device, including feature phones. Order confirmations. Food delivery providers can use USSD to enable two-way communication between customers placing orders and the vendors to alert customers when their orders are on the way. Marketing surveys. USSD can be used for mobile marketing. For example, organizations can send basic marketing surveys that users can respond to immediately, enabling companies to get customer feedback in real-time. Network configuration and requests. USSD is used to configure a user’s mobile device on the network. It also provides a menu of service options a user can choose from for such things as buying airtime or requesting account balances. Callback services. Service organizations, such as insurance providers and financial services companies, can use USSD to determine customers’ interests by enabling them to request callbacks after they present their offers. Coupons and vouchers. Retailers can use USSD to communicate special offers to customers, as well as send coupons and vouchers. Customer update requests. USSD can integrate with enterprise resource planning (ERP) and customer relationship management (CRM) systems to request updated customer information.
What is Bulk SMS-Gh? Bulk SMS-GH refers to the sending of large numbers of SMS messages to mobile phones. Mobile phones have become an integral part of our lives. Hence mobile marketing must be considered in every strategic marketing planning especially for businesses that wants to have a competitive edge over their competitors within the industry. One of the biggest advantages of bulk SMS-Gh messaging is that it has the ability to reach almost anyone, anywhere across the world, with little effort. SMS marketing has proven to be one of the most effective tools in marketing and sales. Not only does this benefit your business when communicating with your existing customers but it broadens your customer reach.
What is Bulk SMS?
Bulk SMS-GH refers to the sending of large numbers of SMS messages to mobile phones. Mobile phones have become an integral part of our lives. Hence mobile marketing must be considered in every strategic marketing planning especially for businesses that wants to have a competitive edge over their competitors within the industry. One of the biggest advantages of bulk SMS-Gh messaging is that it has the ability to reach almost anyone, anywhere across the world, with little effort. SMS marketing has proven to be one of the most effective tools in marketing and sales. Not only does this benefit your business when communicating with your existing customers but it broadens your customer reach.
Reminders To offer discounts and sale alerts Coupon codes Product news Election vote appeals Sending Thank you Messages Service notifications Feedback requests Survey links App download links Internal employee updates Emergency updates Who can use Bulk SMS-GH Service? People that can use Bulk sms-gh includes: Schools Enterprises Banks Media outlets Airlines Travel agencies Healthcare providers Retailers etc. One very important tip you need to know before sending out bulk sms-gh is your target audience. Bulk SMS-GH campaigns should be targeted as much as possible so it can be effective. Here are a few tips to make your bulk sms-gh campaigns effective: 1. Make it short Always ensure that your messages are precise and straight to the point. Do not add any unnecessary information so as not to deter your clients from reading 2. Create your business name When sending bulk messages ensure that your text comes from your business name. This is what we call Sender Id. This builds the trust people have in your message and lets people know that the text isn't malicious. Most service providers allows you to create sender ids with a maximum of eleven characters hence it is important to ensure that your sender id falls within this range. 3. Personalize your messages To build further trust with your clients, you can personalize your messages. Most bulk sms-gh platforms has this feature to allow you personalize your message, make sure you use it. WIGAL provides the lowest and unbeatable Bulk SMS-GH pricing to all mobile networks in Ghana. source: wigal
Why do businesses need Bulk SMS-GH Messaging
Why do businesses need Bulk SMS-GH messaging is an excellent tool for businesses to stay in touch with their customers. It allows you to send mass text messages to all your customers simultaneously. According to a recent study, seven(7) out of every ten(10) people own a smartphone in 2020, making it easy to reach at least seven(7) out of ten(10) customers you have. Another research conducted also stated that 90% of customers you send text messages to read in less than 3 seconds. Why do businesses need Bulk SMS-GH messaging channel also has a read rate of 98%. Why do businesses need Bulk SMS-GH messaging is redefining how businesses interact with their customers these days. It is helping Businesses send product updates and promotional messages to their customers directly on their mobile phones. Over the years, the Why do businesses need Bulk SMS-GH messaging channel has become a central communication tool for businesses around the globe. SMS Marketing is reliable and easy to use. It helps businesses capture the attention of their clients from all over the world with just a simple click of a button. The data above confirms why sending Bulk SMS-GH messaging? is the preferred choice by businesses in reaching their customers rather than the other forms of marketing. works well for both B2B and B2C environments.
Here are some ways in which you can use Why do businesses need Bulk SMS-GH messaging for your business: Customer communication Why do businesses need Why do businesses need Bulk SMS-GH messaging is a great way to communicate with customers. You can send customers an update about new products or promotions you are running, or give them important information like account details or product delivery updates. Event notifications If your company organizes events like seminars, conferences, or product launches, you may use Why do businesses need Bulk SMS-GH messaging to notify people about the event’s location, time, and date so they don’t miss it. This will also help you in getting more attendees for your event as people will know exactly when and where the event is happening.
Sending reminders People often forget about things like paying bills on time or completing tasks by a certain date. In such cases, if you send them a reminder through, Why do businesses need Bulk SMS-GH messaging right before their deadline arrives, they are more likely to remember what they need to do and complete their task on time without any hassle. source: nalosolutions
SMS sales automation
From prospecting to lead management and closing deals, your sales team can use SMS sales automation to help move customers through the sales pipeline. It works by programming text messages to be sent once specific sales steps, conditions or qualifications have been met on the sales journey. SMS shines in a wide range of sales activities, including: Sales prospecting (cold and warm) Follow-ups and reminders Relationship building Sales touchpoints Scheduling appointments, demos and consultations
Your sales team reaps some big benefits
To the buyer or prospect, SMS sales automation looks and feels like a personalized, one-on-one conversation. To you, however, it’s just one of potentially thousands of personalized messages you can send with the click of a single button. By adding automated text messaging to your sales process, you can: Drive maximum ROI. Instead of the time-consuming task of manually sending out individual messages, you can send potentially thousands of personalized messages at once to help maximize ROI.
You can add as many prospects as you like to your nurture journey. SMS sales automation programs grow with you. Get your sales messages across fast. Want to capture leads faster than your competitors, but in a less intrusive way? Instead of chasing them over the phone, send them a quick text message inviting them to get in touch when it suits. Build personalized relationships. Text messaging strikes that magic formula of feeling both personal and informal. It’s perfect for building relationships and gaining the trust of prospective clients. SMS sales automation shines at every stage of sales You can use text messaging in all stages of the sales process. Map out your entire sales journey and consider which moments are ripe for a text message or two. Here’s an example of an inbound B2B sales pipeline that could benefit from SMS sales automation In the awareness stage Using the example above, a customer downloads an eBook from your website. Instead of following up with email marketing (which, let’s face it, has lower open rates than text messaging), use SMS sales automation instead. Give the customer a few days or a week to read the eBook, then send some helpful texts with additional links to content they might find interesting.
In the consideration stage
In this stage, your customer has requested a product demo and booked an appointment with one of your sales reps. Send an automated SMS sales automation reminder one day before the meeting – it’s a helpful gesture and also reduces the likelihood of a no-show. In the decision stage The customer is so close to buying. They’ve got the contract, but they’re stalling on signing. Send a quick text reminder, asking if there’s anything you can help with. Or, to get the customer across the line, offer a discount on the original offer if they sign and send the contract back within the next 24 hours. Integrating with other platforms makes all the difference Already use other SMS sales automation tools and systems? Integrate text messaging into your preferred platform for maximum scalability and minimum effort.
For example, USMSGH integrates with some of the most popular sales automation tools in use today. It means you can easily add text messaging to your existing workflows and sales processes. You can even add SMS sales automation to your internal triggers to let sales leads know when a customer needs a follow-up. Here are three powerful integrations between USMSGH integrates and sales tools.
2-Way Bulk SMS
2-Way Bulk SMS lets you send and receive messages to and from hundreds of people at once through a web-based platform that uses API. Your customers can reach you by sending simple keywords via a short code or long code. In response, you get to reply to these messages through your computer or phone application that uses the system. In terms of using bulk SMS for business, the capability of communicating to clients or potential customers in bulk is quite an efficient way of reaching your target especially when you have limited resources or manpower to carry out your promotional strategies. The added convenience of receiving replies directly (and instantly) from your recipients, increases the possibility of quick sales, repeat business or increased conversion.
Why Should You Use 2 Way Bulk SMS
2-Way Bulk SMS provides a quick solution to customer concerns. With a single keyword, you get to know what they need and promptly give them a suitable response. You are also highlighting convenience and practicality on the part of your end-users. In the past, people had to contact businesses through phone calls or snail mail and both methods were too time consuming and counterproductive to queries and concerns that needed immediate attention.
The possibilities are endless when you begin to maximize the advantages of two way communication in honing B2C relations and expanding the influence of your business. Here are some of the biggest benefits that you can possibly gain from 2-Way bulk sms: 1. 97% Read Rate 2. Practical and Budget-friendly 3. Convenient and foolproof 4. Enhanced Communication with Customers 5. Fast and Hassle-freeresses. IP addresses filter . Sending messages will be possible only from the whitelisted IP addresses (attempts at sending messages from other IPs will result in the following response: ERROR:105). IP addresses should be separated by semicolons
There are several companies that provide 2 Way Bulk SMS applications for you to read, reply, and even monitor the messages you send and receive. Some interfaces are also available for both web and smartphone. You don’t need rocket science or additional software to operate it or deliver your message, in the same way that text messaging is an activity that is already a staple in your customers’ daily routine. Simple, quick, and easy. Out of all the constantly changing advertising trends, SMS is something that has been quite constant and flexible throughout. It is a simple and immediate exchange of messages. By using 2-Way Bulk SMS, you can send a message to a hundred customers within minutes. You can upsell more products and even convert more leads without having to stress out your marketing and support representatives.
Regardless of size, every business could use a helping hand from their customers. Since 2-Way Bulk SMS lets recipients reply directly to businesses, it effectively bridges gaps between the two. The more customers get the chance to interact with brands they support, the more likely they are to willingly participate in future promotions and efforts to sustain the business.
Quite frankly, there are several more advantages of 2-Way Bulk SMS marketing awaiting to be discovered. The key is to have a clear vision of how you want to grow your business so you can incorporate 2-way bulk SMS accordingly for your company’s objectives and customers’ demands. Once you decide to promote your business and reach out to customers using text messaging, be sure to the New Media Services team a message. Our very own LOOP (Live Online Operator Platform) platforms have helped countless companies carry out accessible communication channels, including bulk sms service for business, for long-term growth and stability.
Best Cold Email Software
You decided to take your sales to the next level. You’re on the lookout for Best cold email software tool that will fit into your needs perfectly and speed up your sales cycle. The thing is, though, that there’s a big choice of Best cold email software out there, and sometimes it’s not easy to find the one that’s right for you. I’ve made things a little easier for you and prepared a list of Best cold email software tools to help you make up your mind.
We make sure Usms-gh’s sending algorithm is geared towards the best deliverability. The tool sends Best Cold Email Software at random moments within a specified time frame to mimic human sending. And every time a Best Cold Email Software gets out, the email address gets verified just before it’s sent. The built-in real-time Best Cold Email verification helps you to avoid bounces. We also offer a Warm-up & Recovery system that’s included in the price for all our users. The system has 3 different types of scenarios: Best Cold Email warm-up, domain warm-up, and recovery to regain a good sender reputation With usmsgh Best cold email software you can also track your clicks safely with custom tracking domains. What further sets usmsgh Best Cold Email Software apart are Deliverability Monitor and Bounce Shield. Bounce Shield prevents potential deliverability drops by stopping you from exceeding your Best Cold Email’s provider sending limits. Usms-gh Best Cold Email Software automatically pauses your campaign for several minutes if you’re about to exceed them, so you don’t get blocked for 24 h by your email provider.
Of course, all Best Cold Email Software tools allow you to send automated follow-ups – that’s their very core feature. Usmsgh detects replies from your prospects, and automatically stops the sequence when someone responds or schedules a call via Calendula. Besides that, with usmsgh Best Cold Email Software you can A/B test your messages. You can test up to 5 variations of a message to see which one worked best.
Deliverability Monitor keeps track of your sending process and deliverability trends. By using this feature, you can notice if there are any potential issues with your deliverability, and react in time to avoid them.
Text campaigns are marketing campaigns sent via text message or short message service (SMS). Text campaigns rely on SMS messages to send information about discounts, promotions, new products, and more directly to their customers’ mobile devices. As such, text campaigns enhance communication between businesses and their target customers. Here at Usmsgh, the stats don’t lie. SMS messaging is shown to have by far the highest engagement rate of any marketing channel. While it's true that not everyone has a smartphone with Internet access, more than 5 billion people worldwide can receive SMS texts. And 90% of texts are opened within 3 minutes of receipt, with a 98% open rate overall. That’s a near guarantee that your message will actually reach your customer.
A recent survey found that more than half of consumers prefer to receive updates from brands via text. So, small business owners and big corporations alike have started using text marketing campaigns in an effort to boost customer satisfaction and engagement. Whatever you do though, make sure your text campaigns are always compliant with the law and that you're respecting your customers by giving them an easy way to stop receiving text campaign messages. This message has a clear CTA for their 15% discount offer, which then links to a branded landing page with more information. Understanding performance is key to a successful Text campaigns marketing strategy. You can’t improve what you don’t measure, which is why we’ve developed a robust set of pre-built analytics dashboards that help you make smarter marketing decisions.
From basic opt-in and click through rates to campaign revenue attribution and abandoned cart recoveries, the data we surface will give you meaningful insights and help you refine your text messaging. We’re proud of our easy-to-use text campaigns service. We’re even prouder of our humans. Unlike many software companies who avoid you at all costs, we actually want to talk to you. We believe that our expertise can help you maximize your success, which maximizes ours. For that reason, we’ve built teams of dedicated people who spend time with our customers helping them develop custom strategies that are tailored for their business. Our goal is to help businesses optimize how they communicate and engage with their customers more efficiently through messaging source: privy
Receive text messages online
Our receive Bulk SMS online API allows you to receive text messages from an inbox with our inbound Bulk SMS API. Using your API key, you can get the latest messages from one or more inboxes. Messages can either be returned as either JSON or XML for easy inclusion in your own app, CRM or system. Test our inbound Bulk SMS API and register for a API key today.