Bulk SMS Service for Pharmacies: Use Cases || USMS-GH
Bulk SMS Service for Pharmacies: Use Cases.
Bulk SMS service acts as a powerful tool to communicate with your customers quickly with low investment. Most of the pharmaceutical companies are implementing Bulk SMS service as it is the only channel which can connect with the customers easily in a personalized way. There are many benefits for pharmacists by incorporating Bulk SMS service. It can assist in sending payment reminders, notifications, order updates, etc. to the customers with a single click. Texting makes sure that your SMS is read as it provides a huge open rate of 98% which is the best among all the marketing tools which are available today.
Dosage reminder updates
With the help of USMS-GH Bulk SMS service, you can easily send SMS to clients reminding them to take their dosage on time and assisting them to take their medicine on time and build a strong bond with the target audience. Medication reminders may be very simple but will produce great results in no time. SMS works as a powerful tool in creating better connections with the patients.
Create health awareness
USMS-GH Bulk SMS can be used as a channel to make clients aware about different health issues and how to prevent those diseases. Patients will get connectivity with the company they are using, and feel satisfied receiving health tips from the pharmacy companies. Text messaging works best in bridging the gap between the pharmacists and the clients which in turn adds value to the service.
Send SMS for repeated prescriptions
In most of the cases large numbers of medical prescriptions of the customers get repeated as the same patients will purchase the same medicines on a regular and long-term basis. The problem arises when the customers do not collect their medicines as soon it is available in the store which results in occupying the valuable shelf space of the store. USMS-GH's Bulk SMS assists to eliminate this problem as you can send the alert messages as soon as the medicines are available in your store.
Order collection SMS
By using USMS-GH's Bulk SMS service, you can easily send notifications to your patients when they can come to the medical store and collect the medicine order. Sending Bulk SMS to collect the orders makes the pharmacist manage their task easily and well-coordinated.
Send special offers
USMS-GH's Bulk SMS service acts as the best tool to get the immediate attention of the target audience without any trouble. By using this Bulk SMS service, you can effectively give information about special offers, any discounts on medicines, provide clear details about the timings of your medical shop, and many other updates.
Product restock notifications
Text messages can be sent to the customers informing that their medicine is back in stock. This may occur sometimes when the customer places an order, a medicine may not be available, and to call customers is not always proper in these kinds of issues. Thus, Bulk SMS can also be used to send notifications related to the product restock.
Send SMS suggesting products
With the help of USMS-GH's Bulk SMS service, it is also possible to recommend products to the customers which is a great way to improve the sales and strengthen the bond with the target set of customers. By suggesting the list of products which helps the patients will help your customers to become aware of many unknown products and thereby helps you in promoting your medicines.
Conclusion
Incorporation of Bulk SMS service for medical stores is the most lucrative way to attract more customers and establish long term relations with the customers. It is very essential to build trust in the visitors in order to convert leads into customers. So, incorporating Bulk SMS service will not only increase your client database but also helps to increase your sales with a very low investment. USMS-GH provides the best Bulk SMS service at reasonable prices having many useful features which can take your pharmacy business to the top level. With the help of quality-driven Bulk SMS services, you can easily connect with your patients anytime. Contact Support for further assistance
SMS marketing examples for great results || USMS-GH
SMS marketing examples for great results
SMS marketing can produce some really great results. In today’s digital world, marketing methods are constantly changing. With the rise of technology use and our increasing dependence on mobile phones, SMS marketing is the way to go. SMS marketing is effective in increasing engagement for many reasons. With 90 percent of SMS messages opened in the first 90 seconds, you can almost always guarantee that your customer will read your message: That's some great result. SMS also continues to have a higher engagement rate when compared to email marketing and other tactics, as this is because text messages are read faster and not usually viewed as spam. While it’s clear that there are many benefits of SMS marketing, it’s not always easy to determine what you should include in each of your messages. Here are some few examples to guide you through composing your SMS campaign for great results.
Offer promotions based on special events
Everyone loves a good deal. Even better are promotions that occur around holidays, birthdays and other special events. Sending these types of promotional SMS messages are very cost-effective and can even be personalised to increase engagement with the customer. Who wouldn’t like to receive a discount at their favourite store or a ‘buy one, get one’ free deal for lunch on their birthday?
Create a sense of urgency
When you’re creating your promotional message, keep in mind that putting an expiry date on the deal is key to success. If the customer knows that the deal ends in two days, they will be much more inclined to make a purchase than if the deal extends for a longer period. Always include a direct link to the page to purchase the deal or find out more information. This provides a much higher chance that the customer will respond because they won’t have to go searching for what they want.
Gather feedback on your services
Collecting feedback on your product or services is made much easier with SMS marketing. While people often don’t take time to respond to email surveys about a service, SMS offers a quicker and more effective way to gather the feedback you need. Keep the questions simple and concise. Ask for responses in a simple format, for example, ‘text 1 for YES’ and ‘text 2 for NO’. People are more willing to provide you with their thoughts through this format as it takes them only seconds to complete.
Deliver relevant and important information
Customers will always appreciate a message that helps them with their busy schedules. Sending messages to confirm appointments, provide account information, notify about upcoming or late bills, or convey a delivery time not only provides relevant information, but are useful reminders. Make it easy to access further information and keep it short and sweet!
Create a relationship with the customer
While offering promotions and reminders is a great way to engage with your customers, you should always try to get to know them better. Touching base with individuals personally to see how they’re doing and if they have any questions about the service or product you’re providing shows you are willing to go the extra mile. SMS marketing also allows you to create a better relationship with the customer while simultaneously booking a new session with them. Talk about two birds with one stone!
Contact Form 7 SMS Notification || USMS-GH
USMS-GH Contact Form 7 SMS Integration WordPress Plugin Installation Guide
Bulk SMS Marketing Best Practices || USMS-GH
Bulk SMS Marketing Best Practices
Offer promotions based on special events
Bulk SMS marketing is an extremely powerful tool for communicating to your audience and reaching large amounts of people. It's important, however, that you follow specific guidelines when using a mass texting service as the laws are quite different from other forms of marketing and communication. Here are some few guidelines to help you in your SMS marketing journey.
1. Get Permission
You must have permission from people before sending them text messages. If you don't have their explicit consent, not only will you be breaking laws and possibly be subject to legal penalties, it will also cause you to look spammy, create a bad name for your organization, and annoy your audience. So what is permission? How do you get it? If your subscribers are opting in by texting to join, then you already have it. If you are manually uploading a list or adding your contacts one by one, you'll need written consent. This may be the most important best practice for any SMS marketing program.
2. Be Clear About Your Program
People should know exactly what they're signing up for when subscribing to your text marketing list. The intent of your program should be clear to everyone and set their expectations about what they will be receiving in the future. This doesn't mean you need to provide a long, drawn out explanation of what your program is all about. You just need to ensure people know what to expect. This can easily be done in your opt-in language both where you're advertising your text program and in the auto-response subscribers receives after they first join.
3. Pay Attention to Frequency of your SMS
Don't send too often. Nobody wants to receive an excessive amount of text messages from your business or organization. We recommend no more than 2 – 6 SMS per month in most cases. Any more may annoy your subscribers. You also must make sure they know how often you'll be texting them. This is important! Be crystal clear about how many text messages they can expect to receive on a monthly basis. An example would be adding this to the initial auto reply of your text marketing program: "Receive up to 4 msgs/ month".
4. Include Disclaimers
The CTIA is an international nonprofit trade association that represents the wireless communications industry. They provide us with many of the best practices used in text marketing and also govern all short code SMS messaging. They require you to include things like "Message and data rates may apply" in your initial opt-in language. Because these disclaimers are so important, our SMS marketing service adds them automatically in the required places so you don't have to worry about it. Note that your subscribers will only see this once! Only when they first join your list—not every time you send a mass text message.
5. Provide an Exit from your bulk sms campaign
Your subscribers need to know that they can opt out of your text messaging program at any time. This is another thing that our SMS marketing service does for you by default in your auto replies. When someone signs up for your text messaging list, in addition to "Msg & Data rates may apply", we also add "txt STOP to cancel" to the end of your auto reply. Again, this is included ONLY in your auto reply. They will not see this in every text you send out. It is good practice however, to occasionally include those instructions in your text blasts to remind people of how to opt out if they'd like.
6. Text During Normal Hours
You should only send text messages during normal / expected hours. Be courteous to your subscribers. They won't enjoy waking up to your text messages in the middle of the night. Also, as a business, think about how counterproductive it is to message them outside of your optimal hours. One of the many benefits of text marketing is to inspire immediate action from your subscribers. It's unlikely that anyone will take action in the middle of the night.
7. Use Common Language
Use SMS shorthand sparingly, if at all. While many text abbreviations are widely understood by people today, not everyone will get what you're trying to say. Additionally, it can look quite unprofessional depending on your target audience. If you absolutely need to save characters by shortening some of your words, start with the most common text abbreviations and try to keep them to a minimum.
8. Bulk SMS content should Provide Value
Make sure that every text message you send is one of value! If people are willing to give you explicit permission to text them, you should be giving them something worthwhile in return. Also, if your text program is used for marketing, make sure to keep your messages fresh and exciting. They should feel like a VIP. If you're not giving your subscribers something of value each time you send a group text, chances are, it's not worth it for them and they'll unsubscribe.
USMS-GH SUPPORT AND ASSISTANCE
Contact support for further assistance.
Safety: Don’t Text While Driving || USMS-GH
“Safety first”
“Safety first” they say. This is more than a cliché. At UMS-GH, we want to encourage Bulk SMS marketing as much as possible, but doing it while driving could now cost you!
It’s easy to think that causing a crash while texting and driving is something other people do. Not you, though, right? You’re a good enough driver that it won’t make a difference if you glance down at your phone. Just for a moment. It’s important! What if you miss that text from your spouse? What if your friend posts on Facebook about where happy hour will be and you miss it? What if your boss emails you?
No one else can successfully text and drive, but you can. News flash: No, you can’t. Really.
Stay Focused
Remember, any distraction can be a problem if it leads you to look away and drift out of your lane, rear-end the car ahead of you or result in some other dangerous consequence. Ketchup spill on your lap from a messy cheeseburger? Dropped your sunglasses? Turning around to get after your kids in the backseat? Actions like these can be a problem if you lose your focus on the road.
And if respect for the lives of others doesn’t motivate you to put your phone down while you’re behind the wheel, maybe legal consequences will. It’s illegal in the state of Minnesota for drivers to read or send texts and emails, as well as access the web, while the vehicle is in motion or part of traffic (that last part means even when you’re at a stop sign or stoplight). You probably don’t want to be a homicidal driver. A great way to avoid it is to put down the phone.
So feel free to use USMS-GH at school, at your home, in the gym, in the club, at work, on the field and wherever else you may find yourself, but remember, safety first! try not to Text while your driving!
Feel free to contact support for any assistance related to the use of USMS-GH platform.
SMS templates for Schools || USMS-GH Bulk SMS
Sometimes, it can get too exhausting when you have to repeatedly type same message over a number of times. This is where SMS templates run in to play. SMS templates saves you tons of time and comes in handy when you have to get repeated task done as quickly as possible. With USMS-GH, you can create customized SMS templates to help you run your day.
Here are some few examples of SMS templates that can be used by schools.
Admission promotional SMS template.
Admissions are open for Pre Nursery to primary 6 for academic session 2020 – 2021 and for JHS 1 and 2 for 2020-2019. Victory Int. School
Attendance notice SMS template.
Sample #1Your ward, Ajjoa was absent today without PRIOR NOTICE. Please send your ward with requisition letter. Regards Victory Int. SchoolSample #2
Dear Parent, Your ward’s, James’ attendance for the month of April 2020 is 20 days. Regards Victory Int. SchoolSample #3
Dear Parents, Your ward Mensah of Class 6 is absent today. Kindly send a leave application/medical certificate as per the school policy. Regards Victory Int. School
Holiday Announcement SMS template
Sample #1Dear Parents Tomorrow (21st Sept,2021), there will be a holiday on account of founders’ day as per Government notification. Thanks. PRINCIPAL, Pathfield SchoolSample #2
Dear Parent, school will remain closed on 21 Aug, 2021 due to Heavy down pour. Thanks. PRINCIPAL, Little Heros AcademySample #3
Dear Parent, here comes the Christmas vacation for your ward, Kafui. School will resume from 3rd January 2022 and attendance is mandatory. Thanks. PRINCIPAL, Samjoe Prep. School
School fees SMS Template
Sample #1Dear parent of Akosua, school fee needs to be paid for the month of April 2020. Please contact administrator. Sonrise AcademySample #2
Dear parent of Majid, please note the last date to pay your ward’s fee for the month of April 2021 is 21st April 2021. Makanaki Prep. SchoolSample #3
Dear Parent of Kitan, Bank Manager – Access Bank has advised parents to pay school fee of their wards by new currency notes only at their branch OR by cheque of any bank. Ignore if already paid. Inconvenience is regretted. Regards King of Boys School
PTA Meeting SMS Template
Sample #1Dear parent, you are hereby requested to attend our PTA (Parent Teachers Association) Meeting on 06 September 2021 between 9am to 10am. Regards HEADMASTER, Mawuli Senior High SchoolSample #2
Dear parent, our teaching technology is changing for your ward, meet your ward’s teacher for more information on 06 September 2021 between 9am to 10am. Regards Headmistress, Popolampo SchoolSample #3
Dear Parents, Tomorrow, Saturday (11th Sep, 2021) there will be a parent teacher meeting for the discussion of your ward’s performance in the school. It is compulsory to attend the meeting. Kindly note that it will be a holiday for students. Regards PRINCIPAL, Henry House School
School Events SMS Templates
Sample #1Dear parent, A warm welcome to our Annual Sports Day 2021 which will be held at our School premises on 06 September 2021 between 9am to 1pm. Regards PRINCIPAL, Summerlight SchoolSample #2
Dear parent, Drawing competition will be held on 06 September 2021 between 9am to 1pm. We look forward for your presence. Regards PRINCIPAL, Kyingz AcademySample #3
Dear parent, we are organizing field trip to Elmina Castle on 06 September 2021. Please read the sent manual and make necessary arrangements for the trip. Regards PRINCIPAL, Celly Queens College.
School Test/Result SMS Template
Sample #1
Dear Parent, 1st semester examinations will commence from 13th September 2021. Please get your wards ready. Regards Royal Prince School
Sample #2
Dear Parent of Racheal, 3rd term Test’s time table was sent with your ward. Regards St. Micheal School
Sample #3
Dear Parent of AMA, Kindly collect the 3rd term Test Mark Sheet from school between 9am to 10am on 06 September 2021. Regards Wallahs School
Staff Communications SMS Template
Sample #1Dear Teachers, meeting will be conducted on Annual examination. Please be present in staff room at 11AM on 06 September 2021. Regards, Headmaster New Spring SchoolSample #2
Dear Teachers, please be advised to be present on this Saturday at 11AM for important discussion on Annual School Day Function. Thanks. PRINCIPAL, Micky Mouse School
General School SMS Templates
Sample #1Parents of Nursery to class 8 are requested to come and collect the books of their ward tomorrow 3rd, April from the school between 10:am to 12 noon. Principal, Tiny Tots AcademySample #2
Dear Parent of Samir Outdoor study trip of SHS 1 has been postponed to 12 Nov from 6th due to huge rush at venue. Regards Mawuli SchoolFor further assistance, contact Support
Bulk SMS: How it’s going to help retail businesses
Retail Market in Africa is evolving continuously. As there is a new trend of online shopping, retail industry is experiencing fluctuations and facing severe competition. Consumer preferences, rising income of the middle class group, changing trends are some of the major factors affecting the growth of the retail sector. Bulk SMS has come to play an important role in this evolution.
Bulk SMS used in retailer business
Shopping is the new trend among peoples. In shopping, Peoples buying clothing, home decor accessories, beauty and health product, jewelleries etc and much more but these days time has changed and shopping reach at the new level. Responsible for all these changes is origin of Retail marketing. Retail change shoppers lifestyle and it create a big and modern platform for shopping like super markets, mall, multiplexes, various brand outlets etc. Retail marketing grows rapidly in future.
Grow with the market
Retail market needs connectivity among industry, retailer and customers. It makes long time relationship between retailer and customer. Bulk SMS provide many features to give many advantages in Retail marketing like promoting new products, brand promotions, discount offers and other services. Retailer chooses Bulk SMS as a best marketing tool to promotion and marketing campaign. Retailers consider they can have a direct communication path with their customers, through Bulk SMS. Bulk SMS marketing using USMS-GH is the simple, effective and quick medium to send alert and updates. Internet SMS is the mode of communication for all purposes like promotional, transactional, wishes etc. Bulk SMS provide many special packages like Transactional SMS, Promotional SMS, Voice SMS and other packages.
Effective Services with SMS marketing
Bulk SMS is an effective & cheapest way of communication for the various purposes such as promotional activities, mass campaign etc. Consumers get an advantage like updates on new offers, big sale, new launches etc via Bulk SMS. In Transactional SMS, Retail Industry sending messages or updates only own permanent customers on their DND or Non DND mobile number. Promotional SMS can filter all DND mobile numbers during SMS sending.
In Bulk SMS, You can send SMS directly from Microsoft excel sheet or a .csv file and it give big platform without any expensive investment. Bulk SMS is only a cost effective service. Bulk SMS give chance to fast and direct communication with their customers. Bulk SMS used as a great marketing and promotional tool.
Why retail business owners need Bulk SMS Service?
Retail Shops need to retain the existing clients and attract more clients. As the retail business is largely dependent on their customers, improving customer service and offering value are the main goals of this business. The newly entered retailers in the industry often face challenges in establishing their goodwill and building a loyal client base. Bulk SMS Service for retail business is an ideal tool which can be used not just for promoting the business but they can establish a personalized connection with their target audience and even notify them about their orders, payment details, order confirmations and delivery status. This way retailers can bridge the communication gap and get connected with their customers on the go.
Benefits of Bulk SMS Service:
- Fastest tool to engage clients.
- Cost-effective channel for conducting promotional campaigns.
- Can reach to millions of clients in a single click of a button.
- Has the highest open and response rates.
- Most reliable and secured channel for transferring urgent updates.
- Internet connectivity not required to view an SMS.
- Helps in building a personalized connection with the target group 24/7.
Uses of Bulk SMS for Retail Industry:
- You can promote your store or website by sharing discount offers, festive deals, coupons, etc.
- Send order updates to your clients informing them about their order status, delivery details, confirmation, courier tracking details, etc.
- Bulk SMS can also be used for conducting a customer loyalty program. In this program, you can send exclusive deals to your premium clients and help them become loyal towards your brand.
- Using Bulk SMS, you can collect customer’s feedback as well.
- Bulk SMS Service can serve as the best tool for the Retail businesses as it is easy to integrate, offers the highest returns on investment and connects with the target customers in a hassle-free manner.
Contact Support for needed assistance.
Bulk SMS service in the educational Sector
Bulk SMS service in the educational Sector
Education institutes can now send bulk SMS without using a mobile phone. A reliable SMS gateway allows for sending countless messages altogether to thousands of recipients across various geographical locations.
Services are genuinely frictionless, and real-time reports ensure guaranteed delivery of messages without fail. Bulk SMS for education software allows teachers to reach out to parents in private. The SMS route can be used to send transactional messages that require user registration and signup.
USMS-GH allows the clients to customize their user ID up to 11 letter words for better engagement. The software allows importing multiple recipients from a .csv file for sending bulk SMS messages altogether in just seconds.
So, reach out to the students and parents in an automated and instant manner through responsive SMS marketing. Bulk SMS services eliminate spam messages and work in compliance with regulations. Custom bulk SMS packages are available for small, medium, and large education institutions to meet their specific demands and preferences.
Ways in which Educational Institutions can use Bulk SMS Service
1. Marketing SMS: Schools like any other business require marketing to stand out from its competitors and gain an edge over its competitors. Sending Bulk SMS is a cheap yet effective option to advertise your school and increase the admissions. For marketing purposes, schools can use the Promotional route to send admission based SMS. Example: Admissions are open for Nursery to primary six for the academic session 2021-22. 2. Reminding students: SMS Service can be a great tool to remind students about their fee payment details, registration details, last date of admission, event details, etc. Example: Dear parent, school fee of your ward Kojo needs to be paid for the month of June 2019. 3. Attendance reports: SMS is the best channel for conveying information related to attendance of the students. Often students bunk their classes without letting their parents know about it. If a student has missed any class, a short message can be sent to their parents informing them about the absenteeism of their child. Example: Dear parent, Your ward Neelam was absent today without prior notice. Please send her tomorrow with leave application. 4. Holiday/Cancellation notification: Students can be easily informed via SMS that classes are cancelled. This can save their time of going all the way to their schools which they can utilize in doing something productive. As everybody keep their mobiles with them 24/7, it is the best channel for delivering urgent information. Example: Dear parent, School will remain closed tomorrow due to petrol strike. 5. Sending exam related messages: It can be quite time consuming to message each of the student and update them regarding the syllabus, time table, and schedule of exams. In such a case taking the services of a Bulk SMS Service Provider can be advantageous. By using the Fast2SMS panel, you can send unlimited messages to your students in just a single click of a button without incurring heavy expenditure. Example: Dear Karan, Kindly collect the marksheet for 2nd term examination from the school between 9 AM to 1 PM. 6. Sending SMS about school announcements: School announcements are made from time to time in the school premises. We can’t ensure that the announcements are circulated and heard by the whole staff and students. Thus, SMS plays a vital role in this regard by communicating necessary information in the fastest way at minimum costs. Texting is a powerful tool which enables the administrator to send messages quickly and circulate the desired information in just a fraction of seconds. Example: Dear parents, We are organizing an educational tour for our students from 1st July to 5th July. Kindly deposit GHS. 1000 for the same.Benefits of SMS to schools and universities
It’s cost effective Marketing campaigns can become a costly affair, especially when you encompass print media, visual media, PPC adverts, and so on. Sending an SMS online, on the other hand, comes at a fraction of the cost. Saving time and money considering the high conversion rates of SMS, it’s possible to achieve an incredible ROI. It’s direct Almost every university or college student owns a mobile phone, making SMS notifications a great way of reaching any student, anywhere, at any time. Text message alerts arrive directly in the inbox and remain as alerts on the recipient’s phone until they are opened. This is unlike email messages which may remain unread for hours or even days. It’s measurable Text messages are trackable, making monitoring and measuring the delivery and click rate of SMS alerts simple. This helps you review your effectiveness and decide whether or not to continue after the first batch of text messages has been sent. Bulk SMS is a viable communication channel for educational institutions of all sizes. Whether it’s a crime alert, payment reminder, or you’re promoting an upcoming event, SMS alerts enables you to get your desired message across instantaneously. Contact Support for further assistance
Bulk SMS: who, when and why?
Bulk SMS is a very useful and effective marketing channel that should be an integral part of any mobile marketing strategy that tends to achieve real success in today’s mobile world.
As we all know, mobile phones are ruling our digital world, so mobile-focused marketing has become a focal point of every strategic marketing planning. Mobile marketing is a huge must for every business that wants to keep a competitive edge over their competitors and maintain advantage within the industry.
SMS marketing is a crucial part of mobile marketing
When we speak about mobile marketing, we must pay special attention to SMS marketing since SMS has proved to be one of the most effective marketing and sales tools. This small portion of information, delivered to your mobile phone, has a phenomenal 98% open rate within 3 minutes! No other marketing tool can offer such an efficiency rate, making SMS marketing the most convenient way to deliver your business message to your customers and prospects.
Although mobile technology has advanced significantly and offers so many new age solutions, some ‘good old things’ will never go out of fashion. To illustrate this, we’ll use some recent mobile marketing stats that say a percentage of smartphone users that text is a whopping 96%! So, despite all the advances in mobile technology, SMS messaging is still very important to users. As a savvy digital marketer, you must not neglect SMS marketing!
Bulk SMS builds quality customer relationships
Bulk SMS will improve your marketing and customer communication. Why? Because it is fast, cost-effective, it builds meaningful conversation and is a permission-based (opt-in), which customers appreciate a lot.
Bulk SMS, also known as Bulk text messaging, Bulk Messaging, Business SMS, SMS software or even Text message marketing, is a service that allows businesses of all sizes to send large quantities of SMS messages to various mobile phones through different mobile networks. To say it simply: Bulk messaging enables you to deliver an SMS to a large number of recipients, at once. If used smartly, Bulk SMS service can even become your perfect business pitch.
Bulk SMS delivery helps businesses build relationships that drive scalable results. This purpose-built service is especially useful in assisting first-time entrepreneurs, and SMEs succeed in reaching the right prospects during the complex purchase process. In the same time, it empowers businesses to create endless opportunities through strategic well-targeted exposure. Bulk SMS enables its users to send mass text messages nationally and internationally. This is the reason why this type of SMS delivery is one of the best solutions for businesses aiming to reach a specific audience, locally or globally.
The most common use of bulk SMS messaging is for:
- Mass SMS advertising
- Sending notifications
- Alerts
- Reminders
- Safety checks (password confirmation)
- Product information
- News
- SMS newsletters
- Entertainment (competitions)
- All sorts of different text messages
Who is using Bulk SMS software?
It is known that this type of messaging is used by:
- Consumer brands
- Enterprises
- Banks
- Media outlets
- Major airlines
- Travel agencies
- Healthcare providers
- Large consumer websites
- Retailers etc.
Why are they using this service?
Because they have a large base of users and clients that need to be reached at once with certain information. Whether it is a reminder, alert or some news, all these businesses need an efficient way to deliver these messages to their audience. But, Bulk messaging is not limited to big companies only.
SMEs can and should use this service as well. Although email marketing is considered one of the most efficient ways to reach people, the fact is that only a small percentage of emails are actually read. The same risk does apply for SMS marketing, but since messages are coming directly to a device people are so attached to, and they don’t require Internet to be opened and read, this risk pays off. And the fact that even 98% of SMSs are opened and read proves that this type of communication is the best if you want to engage consumers and stay on their ‘agenda.’
You should think of mass messaging as your additional business offer that can increase sales and revenue because it empowers you to reach customers when it’s most suitable for them, with the most critical information or service they need from you. You can lead them through the sales funnel to reach macro (purchase) conversions or entice small, micro engagements, depending on the type of business you’re in and your business goals.
Bulk messaging is a perfect platform to be used for organising entertaining mobile marketing campaigns that can not only help you raise additional revenue but also make people remember your brand and stick to it.
Engaging winning games, interesting voting campaigns or Q&A sessions can all be organised using different apps and realised through mass messaging service. Such marketing campaigns will attract new clients to your brick & mortar stores because word of mouth is the most powerful 21st-century marketing tactic. Use bulk SMS to promote your competitions and invite entries.
Who can also use a mass text messaging service to gain competitive advantage and improve customer/user satisfaction?
Private or/and public schools can use mass messaging to send information to parents and teachers. Hotels and restaurants should also consider using bulk SMS concept to send special offers or invitations. Publishers, theatres, cinemas, galleries are all great candidates for using mass text messaging services to announce new books or invite people to premiers and exhibits.
How can your business utilize a bulk SMS gateway?
Here are some examples and ideas on how bulk SMS delivery can be used to add value to your interaction with customers.
- Send reminders – today’s customers are always on the move and need fast and reliable information from businesses and services they interact with. Sending quick reminders can help you improve customers’ perception of your company.
- SMS marketing boosts sales – market new products and services directly through SMS and increase purchase rate.
- Keep customers up to date – keep your loyal customers in the loop and make them feel important.
- Send alerts if there is some problem your clients should be aware of – in case of customer’s service issue that can have a direct impact on your clients, you can quickly inform them to avoid possible inconveniences. People will appreciate such information since they are helpful and prevent misunderstandings.
Let’s conclude this article with the following statement – Bulk SMS is not a service that is limited by the size of one’s business. Companies of all sizes can use this mass text messaging service. If you haven’t tried this type of communication with your clients yet, you should try to feel effectiveness and easiness this type of interaction will provide for you.
Login to start using Bulk SMS service from USMS-GH now.
For further assistance, Contact Support.
Bulk SMS: Tips for successful bulk SMS marketing || USMS-GH
Bulk SMS
Bulk SMS campaigns should be targeted as much as possible. It’s likely the audience has already interacted with your business in some way or other – they may be a current user, have opted in for SMS alerts or previously purchased from your business. So this makes them ideal targets for marketers and research teams.
To help you engage with this more-than-warm audience, here are 5 tips for creating effective and successful campaign messages:
1. Keep it short:
Keep your message below 160 characters. Going above this limit could lead to your messages appearing fragmented on older phones. You’ll also be charged more. Shorter, succinct messages will make more of an impact on recipients anyway so there’s no reason not to keep things simple.
2. Showcase your business name:
You don’t want your texts to appear with an anonymous number shown up top. A text coming from your business name builds trust in your message and lets people know a text isn’t spammy or malicious. It also boosts brand visibility and looks professional. USMS-GH services enable you to edit the sender ID.
3. Personalize your messages:
Although bulk SMS campaigns are sent out in large numbers, this doesn’t mean you can’t personalize your messages. Most bulk SMS service providers will allow you to alter messages to suit a specific recipient based on the information in your database. Address people by their names, refer to an account number or mention the date and time of an event. Consider how you’d like to personalize your messages when creating fields for your sign up pages and database.
4. Include a branded link:
With just 160 characters to convey your message, it makes sense to shorten the link you plan to include in your SMS message. But don’t use a generic link shortener, use a branded link and customize it to drive clicks.
Branded links look neater and can boost your click-through rate by up to 39%. They receive more clicks because they are trusted and indicate where the link leads to.
Another big benefit of using a link shortener is that you can update your short link at any time. Once an SMS is sent, you can’t make any changes to the text. But you can edit the destination of your link in the dashboard.
5. Track and monitor your results:
Add UTM parameters to your branded links and you’ll be able to track precisely how effective your bulk SMS messages are. This will let you see which text, topics, and CTAs drive customer engagement. You’ll even see what leads to conversions. This will inform future decisions and let you improve each bulk SMS campaign you run.
Check out this piece on SMS marketing for more tips on ways to improve your SMS messages.
Beyond Bulk SMS
With increased targeting and personalization becoming more sought after in marketing and customer service messages, SMS messaging services have evolved to meet the needs of modern businesses. Alongside bulk SMS messages, many services provide other features like the sending of single texts for passwords, delivery status alerts, and verification codes. With the growing popularity of chatbots, some services also provide interactive messaging features. These bots can now interact with inbound messages that come about as a result of your outbound bulk SMS campaigns.
Though it has been around for a long time, bulk SMS messaging isn’t going anywhere soon. The high levels of engagement it receives combined with new features in SMS communications means it will continue to be a go-to tool for businesses of all kinds. If you haven’t started implementing bulk SMS campaigns as part of your marketing or customer service strategy, now is the time.
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