Bulk SMS Biggest Mistakes that You Must Avoid (Pt. 2)
Every business has one ultimate goal––to make profits. The only way to thrive in such competitive and saturated markets is by focussing on innovative marketing strategies. Bulk SMS marketing is one such strategy that will help you boost your revenues.
With smartphone users increasing to more than 90% of the population, it is imperative for businesses to be where their customers are––on mobile-friendly platforms.
Thus, there lies a flood of opportunities for marketers in the arena of SMS marketing. Done right, bulk SMS service can magnify your reach manifold. However, if you don’t implement it correctly, there could be a potential revenue loss and you could also end up damaging brand reputation.
If your SMS marketing campaign hasn’t been yielding desired results, then this blog is for you. We’ve curated a list of mistakes that you can avoid while designing your bulk SMS marketing campaigns.
Not knowing your audience
Knowing your audience and understanding their behaviour, buying patterns, requirements, etc. should be every business leader’s first priority. You can’t create impactful SMS campaigns without knowing what your audience connects with.
Marketers need to consider demographics such as age, gender, pain points and lifestyle preferences. Align your campaign according to the said criterion to make it more appealing and personalised.
To be able to do this effectively, it is important that you segment your audience into relevant groups and design effective message templates for each of them.
Lack of personal touch
Once the SMS has reached the target audience, only content matters. Your content should hit the nail on the head—make readers feel special and, at the same time, brief them about your product.
Do not forget to include the customer’s name in the text. And if you combine it with their purchase history, that’ll be the cherry on top! Don’t forget to keep them updated about your latest offers and promotions and ensure regular check-ins tailored to their needs.
Effective CTA is missing
SMS stands for short message service and, hence, the content should immediately draw the reader’s attention towards the CTA (call to action)––a.k.a. the purpose of the message.
The presence or lack of a CTA can make or break your SMS content. If you have one, you can lure the reader into clicking on that link or placing that call. However, if you don’t have one, you can leave your readers feeling uncertain about the next steps that they need to follow and, subsequently, your brand.
Thus, always remember to place CTAs strategically to ensure that your audience does not miss out.
Bottom line: Never forget CTAs while developing bulk SMS campaigns.
Wrong timing of Bulk SMS
Timing is everything. And this mantra applies to bulk SMSes as well. Customers are highly likely to feel annoyed if they’re contacted at odd hours. And rightly so.
Although India has managed to regulate promotional SMS timings (from 9:00 am to 9:00 pm), one can still go wrong.
Have you noticed how prominent F&B brands usually send out their SMSes during meal-times? That’s a smart strategy to persuade users to hit that CTA in case they’re planning to eat-out.
Keep in mind:
Never text too early––before the person has his cup of coffee or too late when the customer is already preparing for bed or is asleep.
Avoid sending messages during peak hours when people are preoccupied with other activities.
Avoid sending messages during weekends as that can lead to a high unsubscribe rate.
Your customers may always be on their phones but you still don’t want to buzz them at the wrong time. Choose your time window carefully based on your industry and customer’s preferences.
Lack of consent
Make sure to add opt-in and opt-out options to your bulk SMS services. Always take consent from your audience before making them a part of your bulk SMS group. With so much noise from thousands of brands, customers are bound to get annoyed with too many promotional SMSes.
This also affects your brand reputation because customers will look at your business as inconsiderate. Lack of consent or permission can also force them to take legal action against your brand.
Long and convoluted SMS template
Modern day customers don’t have the time to open and read every text. They usually glance at SMSes and other updates from the notification bar and clear it right away. A short and smart combination of words in a line should be enough to put your message across and influence them positively without taking up too much of their time.
Always try to follow the 3C practice for your bulk SMS service—clarity, concise and call–to-action. Lengthy messages depict unprofessionalism and confuse your audience.
Using colloquial or casual tonality
While every customer will not connect with professional sounding content, it is important for businesses to avoid unprofessional language and abbreviations as these make your brand look overly laidback.
The content should sound neither too casual and nor too professional. And it should be easy to understand. In order to improve your brand’s credibility and reliability try to use a language free from jargons and acronyms.
Not being consistent with bulk SMS strategy
Make sure to set an optimal frequency before you launch your campaign and stick to that pattern. The aim should be to strike a balance.
If you send too many messages in one week and, then, too less in the following week following, customers will be confused and will opt-out of your bulk SMS service.
Being annoyingly frequent is also a common mistake made by marketers while running bulk SMS service campaigns. In these cases, even if people don’t opt-out, they will still disregard your texts.
Both scenarios are risky.
Therefore, depending on your sector and type of subscribers, find the best and most optimal frequency for your business.
Choosing the wrong bulk SMS provider
You need to be very careful when choosing your technology partners. Markets for bulk SMS are more than saturated and you need to evaluate them on the basis of several aspects such as cost, uptime, delivery rate and backup. Carefully analyse and study online reviews for these service providers before investing your hard earned money.
You can choose a reliable organisation like USMS-GH. Our customers love us for the delivery rate and after-sales support offered by our experts.
Check out the first part of this post here.
Contact Support for further assistance.
Bulk SMS Biggest Mistakes that You Must Avoid (Pt. 1)
Bulk SMS is a powerful marketing tool, but there are some biggest mistakes you must avoid to be productive in the industry. In this article, we’re going to go through the “Don’ts” and “Dare Nots” of SMS Marketing Campaigns. These are the mistakes that you should avoid at all costs to make your SMS Marketing Promo Campaign successful. Ding! What happens when you hear the familiar text notification sound from your mobile? You pick up to find out who sent you a message, huh? If the text you receive is not from a family member or a friend, it might be an SMS marketing message. Does that text really delight you? Or does it irk you? Your response is likely to depend on whether your business buddy has followed best practices in SMS marketing or not. Because there are the right way and the wrong way to do SMS marketing. Following the SMS marketing “Don’ts” and “Dare Nots” will make your SMS marketing campaign effective and not rage-inducing.
The ‘Don’ts’ of SMS Marketing
Here are a few things that you don’t want to do if you want your SMS marketing campaign to be successful.
Just assume, it’s midnight, you’re sleeping in your cozy bed, and you’re suddenly startled by a business text message. What possibly can be more annoying than that? It’s also not fun to get business texts early in the morning, on holiday, or at dinner with your family. You need to consider the timing of your SMS marketing messages in order to avoid this kind of situation that could cause you to lose even your most loyal customers. Pay attention to the time zones in which your customers are located and send messages during convenient times. According to a study, the best time of day to send SMS marketing messages is between 10:31 a.m. – 11:29 a.m. or 2:34 a.m. – 3:27 p.m.
2. Don’t Use Slang and Abbreviations
In SMS Marketing, you have only 160 characters in text to get your message across. But that doesn’t mean that you should include text slang and abbreviations in your message to fit it all in the given limit. Rule of Thumb! if you can’t say it all in 160 characters, your message is too long. Text slang and abbreviations are not comprehendible for everyone. And if you use them in your SMS marketing messages, you run the risk of confusing users. If your customers have no idea what you’re talking about, they’re going to ignore your message. Evading text slang and abbreviations helps to ensure that your SMS looks professional and that recipients understand them.
3. Don’t Fail to Identify Yourself
Have you ever received an anonymous text message with you having no idea who you’re talking to? Have you ever tried to answer it? The answer obviously is a big ‘No’. Remember that when you send text messages to your customers. If your customer receives a text message without knowing who it is, they are likely to consider it SPAM or suspect it has been sent to the wrong number or by a wrong number. Just introduce yourself, as you do when you meet someone in person. When customers know that it’s your business that communicates with them, they’re more likely to respond. Plus, repeating your company name helps to improve brand recognition.
4. Don’t Be an Obsessive Seller
Nobody likes to communicate with someone who’s always trying to sell something. While the primary objective of your SMS marketing campaign may be to generate sales, it’s crucial that you’re not being nosy. Keep in mind; your customers are human, so talk to them in a friendly, conversational tone.
At last, it’s time to deal with the worst SMS marketing violations. Avoid committing such SMS marketing blunders at all costs.
1. Dare Not Send Too Many Texts for your Bulk SMS
People are already being bombarded with an overwhelming amount of SMS marketing messages every day. In fact, there is an amazing number of SMS messages that are sent per minute – 16 million SMS messages. That’s a lot of text! It’s crucial that your business doesn’t add to this stress by sending too many texts as part of an SMS marketing campaign. If you have nothing important to say or offer, it’s best not to send a text at all. By sending out only the most exciting messages, you will avoid annoying your customers. Oh and of course, when they see that they’ve got a text from you, they’ll know that it will be of value.
2. Dare Not Forget Giving the Opt-Out Instructions for you bulk SMS
It’s not legal to text your customers without their permission. It is also illegal not to give users a way to opt-out of receiving your SMS marketing messages. You must give your users clear instructions on how to opt-out of receiving your SMS marketing messages. You may add these instructions at the end of each text you send, and especially the first message you send. This gives any user the possibility to opt-out readily if they have signed up accidentally or for some reason did not know what they have signed up for. Telling the users that they can opt-out at any time will help you avoid annoying them and will also ensure that your SMS marketing list is filled with people who are actually interested in receiving the messages from your business.
3. Dare Not Forget to Include a Call-to-Action for your Bulk SMS
In any type of marketing campaign, a strong call-to-action is vital. As it is Call to Action that encourages users to take a step further in a buyer’s purchase journey. You must remember that your customers are not the mind readers, so when you want them to do something, you’ve got to ask them. Never forget to include a Strong Call to Action in your SMS marketing message, else it’s a dead-end for your customers. Make it clear, whatever step you want users to take after reading your text message.
This is it! . These are the ‘Don’ts’ and ‘Dare Nots’ of an SMS Marketing Campaign. SMS Marketing can be a powerful tool for your business, enabling you to send important messages directly to your customers. So, take advantage of that. Keep the above-mentioned Don’ts and Dare Nots in mind and you’re going to be a Bulk SMS marketing pro.
SMS marketing examples for great results
SMS marketing can produce some really great results. In today’s digital world, marketing methods are constantly changing. With the rise of technology use and our increasing dependence on mobile phones, SMS marketing is the way to go. SMS marketing is effective in increasing engagement for many reasons. With 90 percent of SMS messages opened in the first 90 seconds, you can almost always guarantee that your customer will read your message: That's some great result. SMS also continues to have a higher engagement rate when compared to email marketing and other tactics, as this is because text messages are read faster and not usually viewed as spam. While it’s clear that there are many benefits of SMS marketing, it’s not always easy to determine what you should include in each of your messages. Here are some few examples to guide you through composing your SMS campaign for great results.
Offer promotions based on special events
Everyone loves a good deal. Even better are promotions that occur around holidays, birthdays and other special events. Sending these types of promotional SMS messages are very cost-effective and can even be personalised to increase engagement with the customer. Who wouldn’t like to receive a discount at their favourite store or a ‘buy one, get one’ free deal for lunch on their birthday?
Create a sense of urgency
When you’re creating your promotional message, keep in mind that putting an expiry date on the deal is key to success. If the customer knows that the deal ends in two days, they will be much more inclined to make a purchase than if the deal extends for a longer period. Always include a direct link to the page to purchase the deal or find out more information. This provides a much higher chance that the customer will respond because they won’t have to go searching for what they want.
Gather feedback on your services
Collecting feedback on your product or services is made much easier with SMS marketing. While people often don’t take time to respond to email surveys about a service, SMS offers a quicker and more effective way to gather the feedback you need. Keep the questions simple and concise. Ask for responses in a simple format, for example, ‘text 1 for YES’ and ‘text 2 for NO’. People are more willing to provide you with their thoughts through this format as it takes them only seconds to complete.
Deliver relevant and important information
Customers will always appreciate a message that helps them with their busy schedules. Sending messages to confirm appointments, provide account information, notify about upcoming or late bills, or convey a delivery time not only provides relevant information, but are useful reminders. Make it easy to access further information and keep it short and sweet!
Create a relationship with the customer
While offering promotions and reminders is a great way to engage with your customers, you should always try to get to know them better. Touching base with individuals personally to see how they’re doing and if they have any questions about the service or product you’re providing shows you are willing to go the extra mile. SMS marketing also allows you to create a better relationship with the customer while simultaneously booking a new session with them. Talk about two birds with one stone!
USMS-GH Contact Form 7 SMS Integration WordPress Plugin Installation Guide
STEP 3 : Go in setting Tab in WordPress
Contact =>> Sms Integration =>> Settings
STEP 4 : Go To Contact Forms (Select Any form) Create SMS Template
Contact =>> Contact Forms =>> ALL BULK SMS
Bulk SMS Marketing Best Practices
Offer promotions based on special events
Bulk SMS marketing is an extremely powerful tool for communicating to your audience and reaching large amounts of people. It's important, however, that you follow specific guidelines when using a mass texting service as the laws are quite different from other forms of marketing and communication. Here are some few guidelines to help you in your SMS marketing journey.
1. Get Permission
You must have permission from people before sending them text messages. If you don't have their explicit consent, not only will you be breaking laws and possibly be subject to legal penalties, it will also cause you to look spammy, create a bad name for your organization, and annoy your audience. So what is permission? How do you get it? If your subscribers are opting in by texting to join, then you already have it. If you are manually uploading a list or adding your contacts one by one, you'll need written consent. This may be the most important best practice for any SMS marketing program.
2. Be Clear About Your Program
People should know exactly what they're signing up for when subscribing to your text marketing list. The intent of your program should be clear to everyone and set their expectations about what they will be receiving in the future. This doesn't mean you need to provide a long, drawn out explanation of what your program is all about. You just need to ensure people know what to expect. This can easily be done in your opt-in language both where you're advertising your text program and in the auto-response subscribers receives after they first join.
3. Pay Attention to Frequency of your SMS
Don't send too often. Nobody wants to receive an excessive amount of text messages from your business or organization. We recommend no more than 2 – 6 SMS per month in most cases. Any more may annoy your subscribers. You also must make sure they know how often you'll be texting them. This is important! Be crystal clear about how many text messages they can expect to receive on a monthly basis. An example would be adding this to the initial auto reply of your text marketing program: "Receive up to 4 msgs/ month".
4. Include Disclaimers
The CTIA is an international nonprofit trade association that represents the wireless communications industry. They provide us with many of the best practices used in text marketing and also govern all short code SMS messaging. They require you to include things like "Message and data rates may apply" in your initial opt-in language. Because these disclaimers are so important, our SMS marketing service adds them automatically in the required places so you don't have to worry about it. Note that your subscribers will only see this once! Only when they first join your list—not every time you send a mass text message.
5. Provide an Exit from your bulk sms campaign
Your subscribers need to know that they can opt out of your text messaging program at any time. This is another thing that our SMS marketing service does for you by default in your auto replies. When someone signs up for your text messaging list, in addition to "Msg & Data rates may apply", we also add "txt STOP to cancel" to the end of your auto reply. Again, this is included ONLY in your auto reply. They will not see this in every text you send out. It is good practice however, to occasionally include those instructions in your text blasts to remind people of how to opt out if they'd like.
6. Text During Normal Hours
You should only send text messages during normal / expected hours. Be courteous to your subscribers. They won't enjoy waking up to your text messages in the middle of the night. Also, as a business, think about how counterproductive it is to message them outside of your optimal hours. One of the many benefits of text marketing is to inspire immediate action from your subscribers. It's unlikely that anyone will take action in the middle of the night.
7. Use Common Language
Use SMS shorthand sparingly, if at all. While many text abbreviations are widely understood by people today, not everyone will get what you're trying to say. Additionally, it can look quite unprofessional depending on your target audience. If you absolutely need to save characters by shortening some of your words, start with the most common text abbreviations and try to keep them to a minimum.
8. Bulk SMS content should Provide Value
Make sure that every text message you send is one of value! If people are willing to give you explicit permission to text them, you should be giving them something worthwhile in return. Also, if your text program is used for marketing, make sure to keep your messages fresh and exciting. They should feel like a VIP. If you're not giving your subscribers something of value each time you send a group text, chances are, it's not worth it for them and they'll unsubscribe.
USMS-GH SUPPORT AND ASSISTANCE
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“Safety first” they say. This is more than a cliché. At UMS-GH, we want to encourage Bulk SMS marketing as much as possible, but doing it while driving could now cost you!
It’s easy to think that causing a crash while texting and driving is something other people do. Not you, though, right? You’re a good enough driver that it won’t make a difference if you glance down at your phone. Just for a moment. It’s important! What if you miss that text from your spouse? What if your friend posts on Facebook about where happy hour will be and you miss it? What if your boss emails you?
No one else can successfully text and drive, but you can. News flash: No, you can’t. Really.
Remember, any distraction can be a problem if it leads you to look away and drift out of your lane, rear-end the car ahead of you or result in some other dangerous consequence. Ketchup spill on your lap from a messy cheeseburger? Dropped your sunglasses? Turning around to get after your kids in the backseat? Actions like these can be a problem if you lose your focus on the road.
And if respect for the lives of others doesn’t motivate you to put your phone down while you’re behind the wheel, maybe legal consequences will. It’s illegal in the state of Minnesota for drivers to read or send texts and emails, as well as access the web, while the vehicle is in motion or part of traffic (that last part means even when you’re at a stop sign or stoplight). You probably don’t want to be a homicidal driver. A great way to avoid it is to put down the phone.
So feel free to use USMS-GH at school, at your home, in the gym, in the club, at work, on the field and wherever else you may find yourself, but remember, safety first! try not to Text while your driving!
Feel free to contact support for any assistance related to the use of USMS-GH platform.
Admission promotional SMS template.
Admissions are open for Pre Nursery to primary 6 for academic session 2020 – 2021 and for JHS 1 and 2 for 2020-2019. Victory Int. School
Attendance notice SMS template.Sample #1
Your ward, Ajjoa was absent today without PRIOR NOTICE. Please send your ward with requisition letter. Regards Victory Int. SchoolSample #2
Dear Parent, Your ward’s, James’ attendance for the month of April 2020 is 20 days. Regards Victory Int. SchoolSample #3
Dear Parents, Your ward Mensah of Class 6 is absent today. Kindly send a leave application/medical certificate as per the school policy. Regards Victory Int. School
Holiday Announcement SMS templateSample #1
Dear Parents Tomorrow (21st Sept,2021), there will be a holiday on account of founders’ day as per Government notification. Thanks. PRINCIPAL, Pathfield SchoolSample #2
Dear Parent, school will remain closed on 21 Aug, 2021 due to Heavy down pour. Thanks. PRINCIPAL, Little Heros AcademySample #3
Dear Parent, here comes the Christmas vacation for your ward, Kafui. School will resume from 3rd January 2022 and attendance is mandatory. Thanks. PRINCIPAL, Samjoe Prep. School
School fees SMS TemplateSample #1
Dear parent of Akosua, school fee needs to be paid for the month of April 2020. Please contact administrator. Sonrise AcademySample #2
Dear parent of Majid, please note the last date to pay your ward’s fee for the month of April 2021 is 21st April 2021. Makanaki Prep. SchoolSample #3
Dear Parent of Kitan, Bank Manager – Access Bank has advised parents to pay school fee of their wards by new currency notes only at their branch OR by cheque of any bank. Ignore if already paid. Inconvenience is regretted. Regards King of Boys School
PTA Meeting SMS TemplateSample #1
Dear parent, you are hereby requested to attend our PTA (Parent Teachers Association) Meeting on 06 September 2021 between 9am to 10am. Regards HEADMASTER, Mawuli Senior High SchoolSample #2
Dear parent, our teaching technology is changing for your ward, meet your ward’s teacher for more information on 06 September 2021 between 9am to 10am. Regards Headmistress, Popolampo SchoolSample #3
Dear Parents, Tomorrow, Saturday (11th Sep, 2021) there will be a parent teacher meeting for the discussion of your ward’s performance in the school. It is compulsory to attend the meeting. Kindly note that it will be a holiday for students. Regards PRINCIPAL, Henry House School
School Events SMS TemplatesSample #1
Dear parent, A warm welcome to our Annual Sports Day 2021 which will be held at our School premises on 06 September 2021 between 9am to 1pm. Regards PRINCIPAL, Summerlight SchoolSample #2
Dear parent, Drawing competition will be held on 06 September 2021 between 9am to 1pm. We look forward for your presence. Regards PRINCIPAL, Kyingz AcademySample #3
Dear parent, we are organizing field trip to Elmina Castle on 06 September 2021. Please read the sent manual and make necessary arrangements for the trip. Regards PRINCIPAL, Celly Queens College.
School Test/Result SMS Template
Dear Parent, 1st semester examinations will commence from 13th September 2021. Please get your wards ready. Regards Royal Prince School
Dear Parent of Racheal, 3rd term Test’s time table was sent with your ward. Regards St. Micheal School
Dear Parent of AMA, Kindly collect the 3rd term Test Mark Sheet from school between 9am to 10am on 06 September 2021. Regards Wallahs School
Staff Communications SMS TemplateSample #1
Dear Teachers, meeting will be conducted on Annual examination. Please be present in staff room at 11AM on 06 September 2021. Regards, Headmaster New Spring SchoolSample #2
Dear Teachers, please be advised to be present on this Saturday at 11AM for important discussion on Annual School Day Function. Thanks. PRINCIPAL, Micky Mouse School
General School SMS TemplatesSample #1
Parents of Nursery to class 8 are requested to come and collect the books of their ward tomorrow 3rd, April from the school between 10:am to 12 noon. Principal, Tiny Tots AcademySample #2
Dear Parent of Samir Outdoor study trip of SHS 1 has been postponed to 12 Nov from 6th due to huge rush at venue. Regards Mawuli SchoolFor further assistance, contact Support
Retail Market in Africa is evolving continuously. As there is a new trend of online shopping, retail industry is experiencing fluctuations and facing severe competition. Consumer preferences, rising income of the middle class group, changing trends are some of the major factors affecting the growth of the retail sector. Bulk SMS has come to play an important role in this evolution.
Bulk SMS used in retailer business
Shopping is the new trend among peoples. In shopping, Peoples buying clothing, home decor accessories, beauty and health product, jewelleries etc and much more but these days time has changed and shopping reach at the new level. Responsible for all these changes is origin of Retail marketing. Retail change shoppers lifestyle and it create a big and modern platform for shopping like super markets, mall, multiplexes, various brand outlets etc. Retail marketing grows rapidly in future.
Grow with the market
Retail market needs connectivity among industry, retailer and customers. It makes long time relationship between retailer and customer. Bulk SMS provide many features to give many advantages in Retail marketing like promoting new products, brand promotions, discount offers and other services. Retailer chooses Bulk SMS as a best marketing tool to promotion and marketing campaign. Retailers consider they can have a direct communication path with their customers, through Bulk SMS. Bulk SMS marketing using USMS-GH is the simple, effective and quick medium to send alert and updates. Internet SMS is the mode of communication for all purposes like promotional, transactional, wishes etc. Bulk SMS provide many special packages like Transactional SMS, Promotional SMS, Voice SMS and other packages.
Effective Services with SMS marketing
Bulk SMS is an effective & cheapest way of communication for the various purposes such as promotional activities, mass campaign etc. Consumers get an advantage like updates on new offers, big sale, new launches etc via Bulk SMS. In Transactional SMS, Retail Industry sending messages or updates only own permanent customers on their DND or Non DND mobile number. Promotional SMS can filter all DND mobile numbers during SMS sending.
In Bulk SMS, You can send SMS directly from Microsoft excel sheet or a .csv file and it give big platform without any expensive investment. Bulk SMS is only a cost effective service. Bulk SMS give chance to fast and direct communication with their customers. Bulk SMS used as a great marketing and promotional tool.
Why retail business owners need Bulk SMS Service?
Retail Shops need to retain the existing clients and attract more clients. As the retail business is largely dependent on their customers, improving customer service and offering value are the main goals of this business. The newly entered retailers in the industry often face challenges in establishing their goodwill and building a loyal client base. Bulk SMS Service for retail business is an ideal tool which can be used not just for promoting the business but they can establish a personalized connection with their target audience and even notify them about their orders, payment details, order confirmations and delivery status. This way retailers can bridge the communication gap and get connected with their customers on the go.
Benefits of Bulk SMS Service:
- Fastest tool to engage clients.
- Cost-effective channel for conducting promotional campaigns.
- Can reach to millions of clients in a single click of a button.
- Has the highest open and response rates.
- Most reliable and secured channel for transferring urgent updates.
- Internet connectivity not required to view an SMS.
- Helps in building a personalized connection with the target group 24/7.
Uses of Bulk SMS for Retail Industry:
- You can promote your store or website by sharing discount offers, festive deals, coupons, etc.
- Send order updates to your clients informing them about their order status, delivery details, confirmation, courier tracking details, etc.
- Bulk SMS can also be used for conducting a customer loyalty program. In this program, you can send exclusive deals to your premium clients and help them become loyal towards your brand.
- Using Bulk SMS, you can collect customer’s feedback as well.
- Bulk SMS Service can serve as the best tool for the Retail businesses as it is easy to integrate, offers the highest returns on investment and connects with the target customers in a hassle-free manner.
Contact Support for needed assistance.
Bulk SMS service in the educational Sector
Ways in which Educational Institutions can use Bulk SMS Service1. Marketing SMS: Schools like any other business require marketing to stand out from its competitors and gain an edge over its competitors. Sending Bulk SMS is a cheap yet effective option to advertise your school and increase the admissions. For marketing purposes, schools can use the Promotional route to send admission based SMS. Example: Admissions are open for Nursery to primary six for the academic session 2021-22. 2. Reminding students: SMS Service can be a great tool to remind students about their fee payment details, registration details, last date of admission, event details, etc. Example: Dear parent, school fee of your ward Kojo needs to be paid for the month of June 2019. 3. Attendance reports: SMS is the best channel for conveying information related to attendance of the students. Often students bunk their classes without letting their parents know about it. If a student has missed any class, a short message can be sent to their parents informing them about the absenteeism of their child. Example: Dear parent, Your ward Neelam was absent today without prior notice. Please send her tomorrow with leave application. 4. Holiday/Cancellation notification: Students can be easily informed via SMS that classes are cancelled. This can save their time of going all the way to their schools which they can utilize in doing something productive. As everybody keep their mobiles with them 24/7, it is the best channel for delivering urgent information. Example: Dear parent, School will remain closed tomorrow due to petrol strike. 5. Sending exam related messages: It can be quite time consuming to message each of the student and update them regarding the syllabus, time table, and schedule of exams. In such a case taking the services of a Bulk SMS Service Provider can be advantageous. By using the Fast2SMS panel, you can send unlimited messages to your students in just a single click of a button without incurring heavy expenditure. Example: Dear Karan, Kindly collect the marksheet for 2nd term examination from the school between 9 AM to 1 PM. 6. Sending SMS about school announcements: School announcements are made from time to time in the school premises. We can’t ensure that the announcements are circulated and heard by the whole staff and students. Thus, SMS plays a vital role in this regard by communicating necessary information in the fastest way at minimum costs. Texting is a powerful tool which enables the administrator to send messages quickly and circulate the desired information in just a fraction of seconds. Example: Dear parents, We are organizing an educational tour for our students from 1st July to 5th July. Kindly deposit GHS. 1000 for the same.
Benefits of SMS to schools and universitiesIt’s cost effective Marketing campaigns can become a costly affair, especially when you encompass print media, visual media, PPC adverts, and so on. Sending an SMS online, on the other hand, comes at a fraction of the cost. Saving time and money considering the high conversion rates of SMS, it’s possible to achieve an incredible ROI. It’s direct Almost every university or college student owns a mobile phone, making SMS notifications a great way of reaching any student, anywhere, at any time. Text message alerts arrive directly in the inbox and remain as alerts on the recipient’s phone until they are opened. This is unlike email messages which may remain unread for hours or even days. It’s measurable Text messages are trackable, making monitoring and measuring the delivery and click rate of SMS alerts simple. This helps you review your effectiveness and decide whether or not to continue after the first batch of text messages has been sent. Bulk SMS is a viable communication channel for educational institutions of all sizes. Whether it’s a crime alert, payment reminder, or you’re promoting an upcoming event, SMS alerts enables you to get your desired message across instantaneously. Contact Support for further assistance
Bulk SMS is a very useful and effective marketing channel that should be an integral part of any mobile marketing strategy that tends to achieve real success in today’s mobile world.
As we all know, mobile phones are ruling our digital world, so mobile-focused marketing has become a focal point of every strategic marketing planning. Mobile marketing is a huge must for every business that wants to keep a competitive edge over their competitors and maintain advantage within the industry.
SMS marketing is a crucial part of mobile marketing
When we speak about mobile marketing, we must pay special attention to SMS marketing since SMS has proved to be one of the most effective marketing and sales tools. This small portion of information, delivered to your mobile phone, has a phenomenal 98% open rate within 3 minutes! No other marketing tool can offer such an efficiency rate, making SMS marketing the most convenient way to deliver your business message to your customers and prospects.
Although mobile technology has advanced significantly and offers so many new age solutions, some ‘good old things’ will never go out of fashion. To illustrate this, we’ll use some recent mobile marketing stats that say a percentage of smartphone users that text is a whopping 96%! So, despite all the advances in mobile technology, SMS messaging is still very important to users. As a savvy digital marketer, you must not neglect SMS marketing!
Bulk SMS builds quality customer relationships
Bulk SMS will improve your marketing and customer communication. Why? Because it is fast, cost-effective, it builds meaningful conversation and is a permission-based (opt-in), which customers appreciate a lot.
Bulk SMS, also known as Bulk text messaging, Bulk Messaging, Business SMS, SMS software or even Text message marketing, is a service that allows businesses of all sizes to send large quantities of SMS messages to various mobile phones through different mobile networks. To say it simply: Bulk messaging enables you to deliver an SMS to a large number of recipients, at once. If used smartly, Bulk SMS service can even become your perfect business pitch.
Bulk SMS delivery helps businesses build relationships that drive scalable results. This purpose-built service is especially useful in assisting first-time entrepreneurs, and SMEs succeed in reaching the right prospects during the complex purchase process. In the same time, it empowers businesses to create endless opportunities through strategic well-targeted exposure. Bulk SMS enables its users to send mass text messages nationally and internationally. This is the reason why this type of SMS delivery is one of the best solutions for businesses aiming to reach a specific audience, locally or globally.
The most common use of bulk SMS messaging is for:
- Mass SMS advertising
- Sending notifications
- Safety checks (password confirmation)
- Product information
- SMS newsletters
- Entertainment (competitions)
- All sorts of different text messages
Who is using Bulk SMS software?
It is known that this type of messaging is used by:
- Consumer brands
- Media outlets
- Major airlines
- Travel agencies
- Healthcare providers
- Large consumer websites
- Retailers etc.
Why are they using this service?
Because they have a large base of users and clients that need to be reached at once with certain information. Whether it is a reminder, alert or some news, all these businesses need an efficient way to deliver these messages to their audience. But, Bulk messaging is not limited to big companies only.
SMEs can and should use this service as well. Although email marketing is considered one of the most efficient ways to reach people, the fact is that only a small percentage of emails are actually read. The same risk does apply for SMS marketing, but since messages are coming directly to a device people are so attached to, and they don’t require Internet to be opened and read, this risk pays off. And the fact that even 98% of SMSs are opened and read proves that this type of communication is the best if you want to engage consumers and stay on their ‘agenda.’
You should think of mass messaging as your additional business offer that can increase sales and revenue because it empowers you to reach customers when it’s most suitable for them, with the most critical information or service they need from you. You can lead them through the sales funnel to reach macro (purchase) conversions or entice small, micro engagements, depending on the type of business you’re in and your business goals.
Bulk messaging is a perfect platform to be used for organising entertaining mobile marketing campaigns that can not only help you raise additional revenue but also make people remember your brand and stick to it.
Engaging winning games, interesting voting campaigns or Q&A sessions can all be organised using different apps and realised through mass messaging service. Such marketing campaigns will attract new clients to your brick & mortar stores because word of mouth is the most powerful 21st-century marketing tactic. Use bulk SMS to promote your competitions and invite entries.
Who can also use a mass text messaging service to gain competitive advantage and improve customer/user satisfaction?
Private or/and public schools can use mass messaging to send information to parents and teachers. Hotels and restaurants should also consider using bulk SMS concept to send special offers or invitations. Publishers, theatres, cinemas, galleries are all great candidates for using mass text messaging services to announce new books or invite people to premiers and exhibits.
How can your business utilize a bulk SMS gateway?
Here are some examples and ideas on how bulk SMS delivery can be used to add value to your interaction with customers.
- Send reminders – today’s customers are always on the move and need fast and reliable information from businesses and services they interact with. Sending quick reminders can help you improve customers’ perception of your company.
- SMS marketing boosts sales – market new products and services directly through SMS and increase purchase rate.
- Keep customers up to date – keep your loyal customers in the loop and make them feel important.
- Send alerts if there is some problem your clients should be aware of – in case of customer’s service issue that can have a direct impact on your clients, you can quickly inform them to avoid possible inconveniences. People will appreciate such information since they are helpful and prevent misunderstandings.
Let’s conclude this article with the following statement – Bulk SMS is not a service that is limited by the size of one’s business. Companies of all sizes can use this mass text messaging service. If you haven’t tried this type of communication with your clients yet, you should try to feel effectiveness and easiness this type of interaction will provide for you.
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